Lures

Premier Plus 1/2 oz Double Willow Spinnerbait by Strike King

The Strike King Premier Plus Spinnerbait features the advanced Perfect Skirt with Magic Tails which bloom wide and serve as a trailer, adding extra bulk and strike-tempting action right out of the package. Each Perfect Skirt closely matches the colors of...

Eye Candy 3.5" Paddle Tail Swimbait by Northland Tackle

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Eye Candy 6" Nightcrawler by Northland Tackle

Dragging nightcrawlers behind spinner rigs flat out works and Northland's Eye-Candy Nightcrawler is no exception. Northland's Super TPE formula's lifelike movement and floatation allows the Eye-Candy Nightcrawler to move and Swim like the real thing...

Eye Candy 4" Minnow by Northland Tackle

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Eye Candy 3" Minnow by Northland Tackle

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Eye Candy 3.5" Jig Crawler by Northland Tackle

Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2" worm body mimics the perfect forage size of a hungry walleye. Combined with Northland's Super TPE formula that is buoyant and super flexible resulting in a super lifelike...

Eye Candy 3" Grub by Northland Tackle

This isn't your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland's New Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body...

1st Gen FlashX 3/8 oz Swim Jigs by P-Line

Built with premium materials and components, the 1st Gen FlashX Swim Jig is the first of its kind to feature a titanium wire over the hook point, opposite an underspin. Fashioned with a small #3 blade, the wire has been meticulously tested with the...

1st Gen FlashX 1/2 oz Swim Jigs by P-Line

Built with premium materials and components, the 1st Gen FlashX Swim Jig is the first of its kind to feature a titanium wire over the hook point, opposite an underspin. Fashioned with a small #3 blade, the wire has been meticulously tested with the...

PowerBait 8" CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action & durability. Additionally the smart...

PowerBait 6" CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action & durability. Additionally the smart...

Yamatanuki 2.5" Soft Plastic by Gary Yamamoto

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Grass Ripper 3/8 oz Swim Jig by Evergreen International

Engineered to swim strait and not roll over, the Grass Ripper’s ability to come through grass nice and clean opens new avenues for anglers to explore. Whether looking to fill a limit, set a new personal best, or simply enjoy a day of solid...

Opti J-Plug 5" Trolling Plug by Opti Tackle

Opti Tackle's J-Plug is available in 4" and 5" and features Super Glow colors with high intensity rattles and a unique darting action. Each bait includes a double treble hook harness.

Opti J-Plug 4" Trolling Plug by Opti Tackle

Opti Tackle's J-Plug is available in 4" and 5" and features Super Glow colors with high intensity rattles and a unique darting action. Each bait includes a double treble hook harness.

SB57 Mark Daniels Jr. 3/8 oz Squarebill Crankbait by Bill Lewis

Designed and tested by Major League Fishing angler and shallow water expert, Mark Daniels Jr., the Bill Lewis SB-57 Squarebill delivers top shelf performance at a price that can’t be beaten. Built with super thin walls that feature a unique...

Precise Walleye Crank 5/8 oz Trolling Crankbait by Bill Lewis

Made with precision-trolling in mind, the PWC was designed and tested with walleye-trolling expert, Mark Romanack, and has been 2 years in the making. There is arguably no one more knowledgeable on precision trolling than Romanack. He designed the PWC to...

Size 4 Classic Vibrax Spinners by Blue Fox

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic...

Rattlin' Pixee 1/2 oz Spoon by Blue Fox

The Pixee® Spoon features heavy construction that permits incredibly long casts and deep retrieves even in fast moving water. Egg sac insert adds natural element that drives fish wild. Plated brass with a hammered finish reflects more light...

Size 5 Classic Vibrax Glow Spinners by Blue Fox

45 degree Mid depth blade runs 2 feet to 4 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The matching glow-in-the-dark color on the bell & skirt...

Size 4 Classic Vibrax Glow Spinners by Blue Fox

45 degree Mid depth blade runs 2 feet to 4 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The matching glow-in-the-dark color on the bell & skirt...

Size 6 Classic Vibrax Spinners by Blue Fox

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic...

Paca Chunk 3" BaitFuel Jig Trailers by Netbait

America's favorite jig trailer and the official OG of a flapping/swimming craw trailer, the Paca Chunk will add vibration and action to your jig. The Paca Chunk can be used as a jig trailer or fished on a round ball jig head, we designed this bait with a...

Baby Paca Craw 3.75" BaitFuel Creature Bait by NetBait

Designed with our patented Paca Technology and hollow body design the Baby Paca™ Craw is an extremely versatile bait. When flipped or pitched the claws of the Baby Paca™ Craw have a helicopter effect which slows the fall...