Lures

Senko 5" Worms Bulk 50-Pack by Gary Yamamoto

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has spawned thousands of imposters, but nothing beats the original...

Mr. Crappie Shadpole 2" Soft Swimbait by Strike King

Strike King & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has been honing his skills and knowledge to bring you the best crappie lures money can buy! The Shadpole Soft...

Tour Grade 1/2 oz Skipping Jig by Strike King

The Strike King Tour Grade Skipping Jig turns up the heat at your favorite fishing spot. Designed from scratch by pro angler Andy Montgomery, this performance skipping jig is built around a unique flat-sided head shape that glances lightly off the...

Tour Grade 3/8 oz Skipping Jig by Strike King

The Strike King Tour Grade Skipping Jig turns up the heat at your favorite fishing spot. Designed from scratch by pro angler Andy Montgomery, this performance skipping jig is built around a unique flat-sided head shape that glances lightly off the...

Azuma Z Boss 6 Crankbait by Profound Outdoors

Designed by one of the most dominant crankbait anglers of all time and Major League Fishing Pro, Timmy Horton, the Azuma Timmy Horton Z Boss Crankbaits deliver cutting edge performance that took over two years of testing and developing to...

Hybrid Hunter Shallow Crankbait by Strike King

Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility...

Rattlin' Rage Craw 4" Creature Bait by Strike King

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful...

Rage Scounbug 3.5" Creature Bait by Strike King

The Strike King Scounbug is a compact, 3.5” crawfish imitation lure that is built with two Rage Flange pincers that wiggle and swim, imparting a life-like, natural action and six legs for a realistic crawfish appearance. This junior sized...

KVD 6" Filler Worms by Strike King

The Strike King Filler Worm is a 6-inch worm that is designed to be fished for a finesse presentation, featuring a wide head for added durability, increasing the strength of the plastic to last for multiple fish catches. Strike King has engineered the...

Sleeper Craw 3" Pre-Rigged Crawfish by Megabass

The long-awaited, bottom-scuttling stealth craw has arrived. The Megabass Sleeper Craw harnesses the revolutionary performance of the sleeper series, bringing its hidden-hook design, enticing realism, and undeniable fish-catching ability to the staid...

Gulp! 1" Crickets by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Lifelike detail imitates natural prey Durable, easy to maintain, and ready to fish when you...

Gulp! Alive! 7" Nightcrawler SR Crawler by Berkley

The “Spinner Rig” tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp! Alive! SR Crawler was developed in cooperation with Korey Sprengle, THE top walleye pro on crawler...

Gulp! Alive! 4" Nightcrawler SR Crawler by Berkley

The “Spinner Rig” tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp! Alive!® SR Crawler was developed in cooperation with Korey Sprengle, THE top walleye pro on...

Gulp! 1.5 oz Maggots Jar by Berkley

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics, and simply grab a...

PowerBait MaxScent 7" Magnum Hit Worm by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

PowerBait MaxScent 2.5" Lil' Super Trooper by Berkley

The crazy cousin of the already popular Lil Trooper, the Lil Super Trooper introduces action claws to this ned rig craw style bait. Infused with MaxScent technology, the Lil Super Trooper has the action, taste, and scent needed for a successful day of...

PowerBait 3/4" Mayfly by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

PowerBait 1.25" Whipworm by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

PowerBait 3.5" PowerStinger Swimbaits by Berkley

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with both profile and action in mind, the Power Stinger’s dense head prevents tear out while the honeycomb...

Gulp! 7" SR Crawler by Berkley

The “Spinner Rig” tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp!® SR Crawler was developed in cooperation with Korey Sprengle, THE top walleye pro on crawler...

SlobberKnocker 1/2 oz Bladed Jig by Berkley

Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it...

SlobberKnocker 3/8 oz Bladed Jig by Berkley

Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it...

Tiny TicklerZ 1.75" Micro Finesse Baits by Z-Man

A downsized rendition of the popular, fish-catching 1.75-inch TRD TicklerZ, the Tiny TicklerZ offers softness, buoyancy and durability in abundance. Among the most versatile of all panfish and trout profiles, the Tiny TicklerZ is easy to rig...

StingerZ 2" Micro Finesse Baits by Z-Man

An exclusive Z-Man bait shape, the 2-inch StingerZ features a unique segmented, straight tail shad profile. A thick, shad/baby panfish body sculpt features a convenient hook slot for easy rigging. Segmented tail undulates and quivers...