Lures

Gulp! Alive! 1.25" Stonefly Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

PowerBait 1.5" Trilobite Soft Plastic by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

Shallow Flicker Shad FFSH7S 7cm Crankbait by Berkley

Proven Berkley® Flicker Shad® action for targeting shallower fish. The Flicker Shad® shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad®. Each bait is individually tank tested and sure...

Shallow Flicker Shad FFSH5S 5cm Crankbait by Berkley

Proven Berkley® Flicker Shad® action for targeting shallower fish. The Flicker Shad® shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad®. Each bait is individually tank tested and sure...

PowerBait 5" Unrigged CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power and the versatility of multiple rigging options with proprietary Honey Comb Technology for next-level...

Buzz 1/2 oz Buzzbait by Booyah Bait Co

The Booyah Buzz is made with premium hard-coat paint, extra large 3D red eyes and flared red gills that illicit vicious strikes. The Booyah Buzz Bait planes quickly and runs true out of the package, but it's the clacker and streamlined design that makes...

Pad Crasher 1/2 oz Topwater Frog by Booyah Bait Co

The BOOYAH Pad Crasher soft plastic hollow body frog features a plastic with just the right consistency to ensure solid, consistent hook-ups while remaining weed- and snag-free. The belly features 'chines' that make 'walking the frog' easy in open...

Posseidon 10" Swimbait by Chaos Tackle

Posseidon 10 has been designed to the perfect length, weight, and balance to swim like no other paddle tail swim bait can. The Posseidons solid construction makes them more durable than any other soft plastic swim bait made. Posseidon can be fished in...

Regular Medussa 13" Swimbait by Chaos Tackle

The Regular Medussa has been designed to the perfect length, precise weight, and balance. The Regular Medussa's three irresistible tails have been designed to catch you a trophy! Regular Medussa can be fished in many different styles. Anglers will have...

Mini Medussa 9" Swimbait by Chaos Tackle

The Mini Medussa has been designed to the perfect length, precise weight, and balance. The Mini Medussa's three irresistible tales have been designed to catch you a trophy! Mini Medussa can be fished in many different styles. Anglers will have amazing...

Mid Medussa 11" Swimbait by Chaos Tackle

The Mid Medussa has been designed to the perfect length, precise weight, and balance. The Mid Medussa's three irresistible tails have been designed to catch you a trophy! Mid Medussa can be fished in many different styles. Anglers will have amazing...

Death Jigs 3/8 oz Rig by Walleye Nation Creations

The Walleye Nation Creations Death Jigs' irresistible live-bait action converts more looks into hooksets when trolled and drifted. It’s your bottom bouncer and harness in one with a baitfish profile and jig bite feel. Perfect for fishing just off...

Death Jigs 1/4 oz Rig by Walleye Nation Creations

The Walleye Nation Creations Death Jigs' irresistible live-bait action converts more looks into hooksets when trolled and drifted. It’s your bottom bouncer and harness in one with a baitfish profile and jig bite feel. Perfect for fishing just off...

Bullshooter 160 Glide Bait by Deps

The bluegill bait known as the Bullshooter 160 was designed with trophy bass in mind. The tremendous amount of water it pushes is due to jointed body and big tail. It can be fished with a straight retrieve and also closer to the surface. Pausing,...

Slide Swimmer 145 Swimbait by Deps

Weak wave, soft sound concept. The deadly swimbait family known as “Slide Swimmer” was created with a new completely new manufacturing method called “weak wave and soft sound”, which is different than any big baits before it. The...

Buzzjet Jr 3" Wakebait by Deps

The Buzz Jet Jr. is perfect for drawing fish from long distances or for making pinpoint casts to targets. The bait has a noisy, wobbling action that creates a big disturbance on the water with the added appeal of a splashing action. It is a versatile and...

Buzzjet 4" Wakebait by Deps

The Buzzjet has an angry action that calls fish. The topwater bait has been revolutionized with the design of the Buzzjet. The erratic action and sound can attract fish from deeper depths and it can still be fished effectively in rough water thanks to...

Lil Rabbit 4" Creature Bait by Deps

The “Lil Rabbit”, which was developed for catching big bass, is a bulky flat bait with a compact body. It creates a unique vibration and a very lifelike look. The extra-thick body and ultra-thin tail gives it great action with each movement...

Silent Killer 145 Swimbait by Deps

Weak wave, soft sound concept. The Silent Killer is a deadly trout bait imitating bait and a “silent killer” created by a completely new manufacturing method, which is different from all other big baits. The body is covered with a...

Slither K 3/8 oz Hollow Body Frog by Deps

The Slither K is a unique frog that instantly attracts big bass hidden in thick cover. It can be fished with a quick, walk-the-dog action and the bait was designed to increase hookup rates even at fast speeds. The Slither K is different from...

Little Fishy 4" River Drifter Soft Jerkbait by Quiet Cove

Quiet Cove's Little Fishy fluke-style split tail minnow is the perfect bait for jigging for walleye and lake trout, drop shotting, Texas rigging, or even on an umbrella rig. This versatile bait is made with high quality materials in the most popular...

Sakamata Shad 5" Soft Jerkbait by Deps

Deps Sakamata Shad is designed as a soft stick jerkbait with jumping dart action imitating escaping baitfish.  This action is realized by the keels on both sides of the body.  Sakamata Shad works great not only under surface with no-sinker rig,...

Sakamata Shad 4" Soft Jerkbait by Deps

Deps Sakamata Shad is designed as a soft stick jerkbait with jumping dart action imitating escaping baitfish.  This action is realized by the keels on both sides of the body.  Sakamata Shad works great not only under surface with no-sinker rig,...

Mimic Minnow Shad 1/4 oz Swimbait by Northland Tackle

Proven for bass, crappies, walleyes, trout, perch and pike. Cast, vertically jig or slow-troll. Works equally well on structure and in weeds or open water for suspended fish. Stand-up style jig head is ideal for pounding and dragging bottom. Paddle tail...