Lures

Itty Bit Slab Hunt'R 1.25" Finesse Swimbait by Bobby Garland

Bobby Garland's highly popular Itty Bit Series brings an extra measure of finesse for fussy crappie and for matching small forage. The new Itty Bit Slab Hunt'R, like the Itty Bit Swim'R and Itty Bit Slab Slay'R, delivers a proven Bobby Garland shape in...

Finisher 9 FFS 3.5" Jerkbait by Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a...

Killer Fish 2.75" Rattling Shallow Diving Crankbait by Ice Strong

The Killer Fish was designed using a time-tested killer body shape, but with next-level attention to detail that will catch more fish. The Killer Fish features a 3D scale pattern with a clear UV coating plus premium Mustad KVD Triple Grip hooks - Red on...

Christie Craw 3.5" Creature Bait by Yum

When Elite pro Jason Christie was asked what he wanted in a flipping and pitching bait, this is what he brought - a compact craw that swims and flails on the drop to simulate a crawfish or a baitfish. The hyper-action claws feature thicker plastic at the...

FF Sonar Minnow 3.25" Soft Jerkbait by Yum

Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it better than professional angler Jason Christie. Christie has teamed up with...

Ned Dinger 3" Stick Bait by Yum

Yum took the proven shape of the Dinger and shrank it to build out a Ned rig specific size. The body of the Ned Dinger features a stockier profile, but with an extra soft plastic formula that uniquely floats the lure thanks to an air pocket in the tail...

Dinger Worm 3" Stick Bait by Yum

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. The Dinger became an...

Hyper Spider 3.2" Skirted Strong Finesse Bait by Keitech

A New Proposal – Strong FinesseOver 20 years ago, Keitech released a small, skirted finesse jig which gained a rabid following. To this day it’s still one of the most sought after original Keitech baits. These small spiders were the...

Tikka Flash 3/32 oz Size #16 Micro Crankbaits by Clam Outdoors

The Tikka Flash is a mini crankbait style lure that is perfect when targeting a variety of fish like Bluegills, Crappies, Perch and more! This lure will call fish in with its flashing, blade style tail, turning sniffers into biters with its enticing...

Tikka Flash 1/16 oz Size #18 Micro Crankbaits by Clam Outdoors

The Tikka Flash is a mini crankbait style lure that is perfect when targeting a variety of fish like Bluegills, Crappies, Perch and more! This lure will call fish in with its flashing, blade style tail, turning sniffers into biters with its enticing...

Tikka Flash 1/32 oz Size #20 Micro Crankbaits by Clam Outdoors

The Tikka Flash is a mini crankbait style lure that is perfect when targeting a variety of fish like Bluegills, Crappies, Perch and more! This lure will call fish in with its flashing, blade style tail, turning sniffers into biters with its enticing...

Jabber Blade 1/8 oz Jigging Spoon by 13 Fishing

Noisy like its open-water cousin, the Jabber Blade has turned the volume up like a teenager blasting tunes in the basement. Equipped with a tenacious vibrating blade and tuned with cross-camber resting position, this bait brawls its way up, and drift...

Jabber Blade 1/4 oz Jigging Spoon by 13 Fishing

Noisy like its open-water cousin, the Jabber Blade has turned the volume up like a teenager blasting tunes in the basement. Equipped with a tenacious vibrating blade and tuned with cross-camber resting position, this bait brawls its way up, and drift...

Jabber Blade 1/16 oz Jigging Spoon by 13 Fishing

Noisy like its open-water cousin, the Jabber Blade has turned the volume up like a teenager blasting tunes in the basement. Equipped with a tenacious vibrating blade and tuned with cross-camber resting position, this bait brawls its way up, and drift...

Squidworm Micro Soft Plastic by 13 Fishing

The Squidworm is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused with Donkey Sauce proprietary formulation of amino acids and proteins that trigger feeding and...

Madpole Micro Soft Plastic by 13 Fishing

Bold soft baits crafted for the serious ice anglers; Madpole is what you want if you like to fish with high-finesse presentations. Unique actions, details and scent tempt strikes out of the wariest panfish and trout.   Size: 31mm

Micro Vertigo Minnow Soft Plastic by 13 Fishing

The Micro Vertigo Minnow is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused with Donkey Sauce proprietary formulation of amino acids and proteins that trigger feeding...

CrushCity The Mayor 4" Swimbait by Rapala

To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor is the perfect candidate to crush big bass. The Mayor is a swimbait you can leave tied on all season long to handle almost any situation on any body of water...

CrushCity The Mayor 3" Swimbait by Rapala

To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor is the perfect candidate to crush big bass. The Mayor is a swimbait you can leave tied on all season long to handle almost any situation on any body of water...

CrushCity Freeloader 4.25" Soft Jerkbait by Rapala

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Tail rings give bait attracting subtle...

CrushCity Cleanup Craw 3.5" Creature Bait by Rapala

Like all CrushCity baits, the Cleanup Craw was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5" long, the Cleanup Craw is the ultimate bass snack. Back ribs allow the angler to rig either side of bait to maximize usage and...

CrushCity Ned BLT 3" Stick Bait by Rapala

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives subtle action with the slightest movement.   Features: TPE -...

CrushCity Bronco Bug 4" Creature Bait by Rapala

The most unique offering in the CrushCity lineup, the Bronco Bug offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create unique dual actions...

Jigging Rap Magnum JRM07 2.75" Vertical Jig by Rapala

The Rapala Jigging Rap Magnum is perfect for jigging through the ice or targeting suspended fish. Featuring a streamlined one-piece body and fin design, this jigging rap swims down in circles on the fall and erratically darts in unpredictable directions...