Lures

The Option 5" Swimbait by 6th Sense Fishing

The Option from 6th Sense is built to give anglers exactly what the name promises—options. Designed with versatility in mind. What makes The Option unique is its interchangeable rigging system. The ultra-sharp treble hook can be secured on the...

PowerBait Chop Block 8" Swimbait by Berkley

The Berkley PowerBait® Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall broad profile. The Chop Block is adept at generating...

PowerBait Chop Block 6" Swimbait by Berkley

The Berkley PowerBait® Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall broad profile. The Chop Block is adept at generating...

3D Burbot Ribbontail 10" Swimbait by Savage Gear

Burbot “aka” Eelpout are a favorite target of large Musky and Pike. The Savage Gear 3D Burbot is the only 3D scanned version of this bait on the market. The hybrid line thru design lets the hooks dislodge from the bait while fighting fish so...

3D Burbot 10" Tube by Savage Gear

Dive into the fray with the 3D Burbot Tube – a predatory masterpiece born from the fierce depths! Crafted from a 3D scan of an actual burbot, this lure stands head and shoulders above the rest with unparalleled lifelike precision. Get ready for an...

Double Blade 8.5/9.5 Bucktail Lure by Savage Gear

Unleash the Savage Blade! This custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their custom...

Winged Fluke 5" Soft Jerkbait by Zoom

The Winged Fluke is a fresh take on Zoom's classic Super Fluke lure, built for today’s bass fishing challenges. It features a small wing on each side of its head which makes it an excellent choice for modern fishing techniques. Designed to...

Shot Caller Shallow 112mm Jerkbait by Bass Mafia

Introducing the Shot Caller Shallow Jerkbait from Bass Mafia – the ultimate tool for anglers who demand precision and performance. With its sharp, darting action and 2-5 ft diving range, the Shot Caller is built to excel in targeting finicky,...

Final Copy 4.75" Weedless Pre-Rigged Swimbait by Strike King

The Strike King Final Copy Weedless Swimbait is the ultimate companion for anglers seeking durability, versatility, and performance. Crafted from extremely durable TPE material, this bait is built to last, enduring fish after fish without tearing or...

Clickin' Chicken 4" Topwater Bait by Strike King

The Strike King Clickin’ Chickin redefines what anglers can expect from a plopper-style bait, delivering innovation like no other lure on the market. Equipped with a cutting-edge MagTap rattle chamber, this lure produces an unparalleled knocking...

Clickin' Chicken 3" Topwater Bait by Strike King

The Strike King Clickin’ Chickin redefines what anglers can expect from a plopper-style bait, delivering innovation like no other lure on the market. Equipped with a cutting-edge MagTap rattle chamber, this lure produces an unparalleled knocking...

Rattling Thunder Cricket 1/2 oz Swim Jig by Strike King

The Strike King Rattling Thunder Cricket is the ultimate upgrade to your fishing arsenal, combining the proven performance of the original Thunder Cricket with cutting-edge enhancements. Now featuring a hybrid rattling blade, this innovative design...

Sexy Bug 3" Soft Plastic by Strike king

The Strike King Sexy Bug is a game-changer for anglers looking to outsmart fish, even in the toughest conditions. Its enticing design is specifically engineered to attract more bites when the waters are quiet, or fish are hesitant. Featuring a ribbed and...

Hog Father Jr 7" Glide Bait by Strike King

The Hog Father Jr., built in partnership with Tater Hog Custom Lures to replicate the Original Hog Father design, sets a new standard for big swimbait fans. Measuring 7 inches in length, this versatile glide bait performs flawlessly across a range of...

Double Glow Magnum 4.75" Spoons by Pro King

The Pro King Double Glow Magnum Spoons build on the proven performance of the Pro King “Regular” Spoons. These 4.75-inch spoons use the same fish-catching profile and action, but in a larger size for the biggest and most aggressive fish...

Double Glow Standard 3.75" Spoons by Pro King

The Pro King Double Glow Regular Spoon is the standard for Great Lakes trolling. These spoons have over 30-years of fish-catching testimonials from tournament anglers and charter captains. Each spoon is 3.75-inches long with a custom shape and profile...

Divine 4-Blade 4.8" Finesse Umbrella Rig by 6th Sense Fishing

The umbrella rig has earned its reputation for producing big bites with its bold profile, but sometimes a more finesse-driven approach will outshine the heavyweight. Designed for pressured fisheries, “match-the-hatch” scenarios, or when you...

Final Copy 4" Pre-Rigged Swimbait by Strike King

Strike King’s Final Copy Swimbait is an overachiever that boasts durability and versatility. The Final Copy has a magnetic, internal harness that is imbedded within the swimbait to ensure longevity and resistance to tears and rips in the soft...

Miracle Thread by Atlas-Mike's

This Miracle product can be used in many different ways!  It is thin yet strong to hold your bait in place without being noticed by fish. Miracle Thread can be used to hold bait firmly in place.  Excellent to keep bait on plugs or hooks. ...

Spawn Net 3" Multi Color Assortment Pre-Cut Squares by Atlas-Mike's

Atlas Mike’s Spawn Net 3″ Squares: Super-soft nylon netting, Atlas Mike’s Spawn Net is great for making sacs of all types of bait; single eggs, clusters, liver or any forms of soft or cut bait. Bait stays on hook better. Ideal for...

Spawn Sac Tyer by Atlas-Mike's

Inspired by an overwhelming number of requests from anglers Atlas-Mike's brought back the World’s Only practical, easy to use, Spawn Sac Tyer and made it better than ever. It’s more durable, offers greater functionality and brings simplified...

Rio Rico 7/16 oz Topwater Popper by Lobina Lures

The RICO is considered to be the most demanded topwater lure by tournament pros and serious fishermen alike. The intricacies of design paired with the finest components makes the RICO a championed chugger. Refined shaping of the cupped mouth paired with...

Rico 1/4 oz Topwater Popper by Lobina Lures

The RICO is considered to be the most demanded topwater lure by tournament pros and serious fishermen alike. The intricacies of design paired with the finest components makes the RICO a championed chugger. Refined shaping of the cupped mouth paired with...

Fiction Shad 4.3" Swimbait by 6th Sense Fishing

The Fiction Shad brings unmatched finesse and lifelike detail to the world of soft plastic baits. Designed for forward-facing sonar, its subtle baitfish profile and ultra-realistic 3D paint schemes make it an ideal choice for pressured fish in clear...