Lures

Sexy Bug 3" Soft Plastic by Strike king

The Strike King Sexy Bug is a game-changer for anglers looking to outsmart fish, even in the toughest conditions. Its enticing design is specifically engineered to attract more bites when the waters are quiet, or fish are hesitant. Featuring a ribbed and...

Hog Father Jr 7" Glide Bait by Strike King

The Hog Father Jr., built in partnership with Tater Hog Custom Lures to replicate the Original Hog Father design, sets a new standard for big swimbait fans. Measuring 7 inches in length, this versatile glide bait performs flawlessly across a range of...

Screamin' Choppo 4.3" Topwater Bait by Berkley

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound profile...

Haruki Jig 2.1 oz Jigging Spoon by P-Line

The Haruki Jig design allows it to have the best combination of strength, visibility, and fish catching action. This jig starts with wire-through-body construction and is rigged with BKK® 3X-Strong hooks and split rings. The Haruki also features a...

Precise Walleye Crank 5/8 oz Trolling Crankbait by Bill Lewis

Made with precision-trolling in mind, the PWC was designed and tested with walleye-trolling expert, Mark Romanack, and has been 2 years in the making. There is arguably no one more knowledgeable on precision trolling than Romanack. He designed the PWC to...