Lures

Denny Brauer 3/8 oz Baby Structure Jig by Strike King

One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King®'s Denny Brauer Structure Jig aims at reducing hang-ups and increasing your hookups. A special Owner 2X strong Cutting Point® hook has a zero degree line tie...

Denny Brauer 1/2 oz Structure Jig by Strike King

The design of Strike King's Denny Brauer Structure Jig and the NEW Baby Structure Jig is to increase the hook-up ratio and decrease the tendency to hang up, versus traditional jigs used for structure fishing. The special Owner 2X Strong Cutting Point...

Deep Jr ThunderStick MadFlash 3.5" Jerkbait by Storm

The ThunderStick MadFlash features the original design, swimming action and rattle but with a few upgrades. With traditional colors and finishes plus the UV Bright finishes, 3-D holographic eyes and external scale patterns even the baitfish can’t tell...

Deep Husky Jerk DHJ12 4.75" Jerkbait by Rapala

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running...

Deep Husky Jerk DHJ10 4" Jerkbait by Rapala

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast...

Dead Ringer 4" Worm by Zoom

The 4" Dead Ringer is a masterful take on the original ring worm, with segmented rings that trap and hold water for a presence far greater than its small body. The addition of a curly tail that flutters on the fall and when twitched is often too much for...

Dardevlet 2-7/8" 3/4 oz Spoons by Eppinger Lures

The Dardevlet Spoons measure 2-7/8" in length and weigh 3/4 oz. This classic spoon is great for northern pike, walleye, bass and more. The Dardevle Spoons by Eppinger are crafted to perform. Only the very best materials and workmanship go into the...

Dardevle Spinnie 1-3/4" 1/4 oz Spoons by Eppinger Lures

The Dardevle Spinnie Spoons measure 1-3/4" in length and weigh 1/4 oz. This small spinner is great for trout, panfish, walleye, bass and more. The Dardevle Spoons by Eppinger are crafted to perform. Only the very best materials and workmanship go into...

Dardevle Imp Klicker 2.25" 2/5 oz Spoon by Eppinger Lures

The Dardevle Spoons by Eppinger are crafted to perform. Only the very best materials and workmanship go into the making of these lures, guaranteeing you the best product available. Other companies have attempted to copy Eppinger's designs, but they can't...

Dardevle Imp 2-1/4" 2/5 oz Spoons by Eppinger Lures

The Dardevle Spoons by Eppinger are crafted to perform. Only the very best materials and workmanship go into the making of these lures, guaranteeing you the best product available. Other companies have attempted to copy Eppinger's designs, but they can't...

Dardevle Huskie Jr 4-1/2" 2 oz Spoons by Eppinger Lures

The Dardevle Husky Junior Spoons measure 4-1/2" in length and weigh 2 oz. This large spoon is great for lake trout, muskie, northern pike and more. The Dardevle Spoons by Eppinger are crafted to perform. Only the very best materials and workmanship go...

Dardevle 3-5/8" 1 oz Spoons by Eppinger Lures

The Dardevle Spoons by Eppinger are crafted to perform. Only the very best materials and workmanship go into the making of these lures, guaranteeing you the best product available. Other companies have attempted to copy Eppinger's designs, but they can't...

Dahlberg Clackin' Crayfish 90 by River2Sea

There are lots of lures that look like a crayfish when they’re sitting still, but they don’t "do crayfish" when you move them. Until now, that is! In addition to looking exactly like a real crayfish in every detail, the Dahlberg Clackin’ Crayfish’s...

D Bomb 4" Creature Baits by Missile Baits

Pitching and flipping has a new go-to bait. D Bomb is a bulky 4" creature bait with a unique ribbed body that displaces lots of water resulting in a straight fall. The tails sail when left connected or flap wildly when separated. The body is thinner...

Crush 50X 2.25" Shallow Diving Crankbait by 6th Sense Fishing

The 6th Sense Crush Series squarebill crankbaits are built for beating the bank, ripping through grass, and smashing cover without hesitation. Designed to dive up to 6 feet, these baits feature a hard-hitting, erratic action that triggers reaction...

Crush 100X 2.67" Shallow Diving Crankbait by 6th Sense Fishing

The 6th Sense Crush 100X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burning in open water. Diving up to 5 feet in water depth and fitted with sharp premium black nickel hooks, these...

CountDown CD09 3.5" Jerkbait by Rapala

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown can get you to them consistently...

CountDown CD07 2.75" Jerkbait by Rapala

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown can get you to them consistently...

CountDown CD05 2" Jerkbait by Rapala

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown can get you to them consistently...

CountDown CD03 1.5" Jerkbait by Rapala

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown can get you to them consistently...

CountDown CD11 4-3/8" Jerkbait by Rapala

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown can get you to them consistently...

Compact Frog by Lunkerhunt Lures

Pro and avid anglers have been modifying their skirted frogs for years, the goal being to create a smaller target for bass to hone in on. Modifications create a frog that bass can eat in a single strike. The Lunkerhunt Compact Frog has been designed for...

Commando 1/2 oz Spinnerbaits by Pepper Custom Baits

The Commando 1/2 oz Spinnerbait uses a split ring and feathered treble hook as opposed to a standard single hook. This allows for a better hookup ratio when fish are coming up and slashing at the bait rather than eating it. This treble hook is actually...

Colorado Indiana Blade 3/8 oz Spinnerbait by Booyah Bait Co

The Booyah Colorado/Indiana is one of the favorite blade combinations of spinnerbait fishermen. Colorado/Indiana combinations produce a unique flash and vibration that have fooled bass for years. Equipped with a 55-strand Bio-Flex silicone skirt and a...