Lures

Graph ShadZ 1/4 oz Pre-Rigged Swimbait by Z-Man Fishing

Designed to reflect a vibrant sonar signal, appealing to challenging bass with its realistic profile. It's pre-rigged jig and ElaZtech softbait feature a line-through jighead and recessed line tie for a consistent, balanced presentation. The lure reaches...

Crawler Harness #4 Colorado Blade by Lindy

Holographic blades emulate primary baitfish patterns, while hand-selected Lindy Bead patterns match the secondary color hues that trigger feeding instincts. These dependable harnesses are hand-tied with 72-inches of 14-lb fluorocarbon line. To prevent...

Perfect 10 Rogue 5.5" Jerkbait by Smithwick

The Smithwick Perfect 10 Rogue dives when twitched and produces that deadly “Rogue Roll” that has been the downfall of so many gamefish. (The Rogue Roll is unique to this jerkbait and describes the way the bait rolls side-to-side while...

Flash Point 4.25" Jerkbait by Booyah Bait Co

The engineering prowess of Booyah Bait co. is proud to announce their greatest innovation to date, the Flash Point jerkbait! Booyah pro staff members have demanded a top-notch jerkbait for use on Live Sonar for many years and it is time to deliver the...

Level Minnow Plus 1/2 oz Jerkbait by Raid Japan

The Level Minnow Plus is a mid-runner model designed to trace in the 2m range. With the exceptional capabilities of the Level Minnow series, it allows the angler to reach down a little further. While the original Level Minnow has a maximum dive depth of...

Mr. Crappie Teen-Zee Slabalicious 1.5" Swimbaits by Strike King

Bringing all of the visual appeal and vibrating action of the original Slabalicious into a Teen-Zee size, the Mr. Crappie® Teen-Zee Slabalicious is the pint-sized powerhouse that you need on your boat deck. The paddle tail creates distinctive...

Daingerous 5" Loaded Shallow Swimbait by Bass Mafia

The best swimbait on the market just got better with the all new 5" Loaded Daingerous Swimbait. Built with all the same details of the larger 6" and 7" versions, the 5" Loaded Daingerous Swimbait offers anglers the same great action in a smaller more...

Dead Man Walking 5" Topwater Bait by Bass Mafia

The Dead Man Walking Topwater is a must have in any serious angler's arsenal. With a wide walking action and loud internal knockers, fish will be called up to the surface from all directions. Fitted with premium hooks and hardware, anglers can be...

Shot Caller Deep 112mm Jerkbait by Bass Mafia

Introducing the Shot Caller Jerkbait from Bass Mafia – the ultimate tool for anglers who demand precision and performance. With its sharp, darting action and 5-8 ft diving range, the Shot Caller is built to excel in targeting finicky,...

Tee-Bone 1/2 oz Double Willow Spinnerbait by Keitech

Keitech Is proud to announce the Revolutionary Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability and allows...

Guppy 3.8" Swimbait by Googan Squad

The all new Googan Baits Guppy 3.8" Swimbait is a premium designed soft bodied swimbait incorporating a proprietary line through hook design and built-in weedguard. The Guppy 3.8" also features enhanced details such as 3D gills and scales designed with...

Swing Swimmer 3/8 oz Swim Jig by Keitech

The Swing Swimmer is a specialized swim jig designed to swim correctly through cover. The inverted T-Shaped head suppresses upward lift improving overall balance. The custom designed vertical eye is placed tight to the pointed head allowing it to...

Scuddle Bug 4" Swimbait by Googan Squad

Introducing, the new Googan Baits Scuddle Bug Swimbait. This crawfish profile swimbait is the perfect replica of a fleeing crawfish. Built with lifelike matched details and incredible swimming action, fish won't be able to resist this imitation of one of...

KVD Elite 2.5 Square Bill Crankbait by Strike King

Silent but deadly, the KVD Elite 2.5 Squarebill crankbait is fine-tuned and masterfully crafted to meet the specifications of legendary pro angler Kevin VanDam. The squarebill design of the KVD Elite series crankbaits effectively deflects off cover to...

Precision Xtreme Deep Mavrik 110 4-3/8" Jerkbait by Rapala

Precision Xtreme Series is made with the finest construction and unrivaled technical qualities. The PXR Deep Mavrik 110 provides jerkbait features, starting with a Tungsten, Long-Cast System which provides accurate, ultra-long casts to maximize time in...

Evader 70 Topwater Bait by Strike King

Accurately emulating panic-stricken baitfish, Strike King’s Evader is the small profile, hyper-effective topwater bait that you need in your line up. The metal lip design encourages the Evader to remain at the surface while also adding a bit of...

Crazy Critter 1.1" Micro Finesse Bait by Eurotackle

Eurotackle is listening to the demand and noticed that ice fishermen wanted a new micro finesse creature bait, then the Eurotackle Crazy Critter was born! They were able to mix micro size with huge action.A new ice fishing soft plastic legend - the...

Plankton 0.5" Micro Finesse Bait by Eurotackle

The ice fishing market always requests the smallest possible soft plastics and this year Eurotackle decided to grow their lineup with the Plankton 0.5". This Micro Finesse soft lure is a very compact offering that will be an easy bite on finicky...

Leech 0.75" Micro Finesse Bait by Eurotackle

The ice fishing market always requests the smallest possible soft plastics and this year Eurotackle decided to grow their lineup with the Leech 0.75". This Micro Finesse soft lure is a very compact offering that will be an easy bite on finicky...

Z-Darter V2 #7 2.75" Vertical Jigging Minnow by Eurotackle

For the last decade, gliding and darting baits have taken the fishing world by storm. Once thought of as a lure category exclusive to ice fishing, they are now being used more by open water fishermen than ever before. Walleyes, Panfish, Trout, and Bass...

Z-Darter V2 #5 2" Vertical Jigging Minnow by Eurotackle

For the last decade, gliding and darting baits have taken the fishing world by storm. Once thought of as a lure category exclusive to ice fishing, they are now being used more by open water fishermen than ever before. Walleyes, Panfish, Trout, and Bass...

Y-Fry 1.2" Micro Finesse Bait by Eurotackle

The Eurotackle Y-Fry is the fork tail evolution of the Eurogrub. This micro finesse soft plastic comes in at 1.2" and is a very polyvalent lure. Made out of an ultra soft plastic the fork tail will provide amazing vibrations and will trigger bites even...

Metacraw 1.8" Micro Finesse Bait by Eurotackle

The Eurotackle Metacraw has been designed to be effective vertically or for cast/retrieve technique. Eurotackle built this soft lure with a compact body and stand-up claws. Bass, perch, crappie, trout and big bluegill won't resist. A rare micro crawfish...

PXR Jowler 127 Topwater Bait by Rapala

Precision Xtreme Series is made with the finest construction and unrivaled technical qualities. The unique mouth design of the PXR Jowler creates maximum surface disturbance, while allowing the bait to have hard-cutting splash-n’-walk action at any...