Lures

X-Tube 2.75" by X Zone Lures

The X Zone 2.75" X-Tubelure is just like it's bigger brother just and inch smaller for a smaller presentation. It also features a super soft yet durable body and is offered in proven fish catching colors perfect for matching any conditions or...

Ned Zone 3" Finesse Bait by X Zone Lures

This soft, floating, ribbed, Ned Rig bait is the perfect for the technique that continues to sweep the nation. It is also very effective on Wacky Rigs, Drop shot, Shakey Head and Carolina Rigs. The belly of the Ned Zone is unique as it comes with an...

Straight Shooter Pro 3/8 oz Swim Jig by Picasso Lures

The Hank Cherry Straight Shooter Pro Jig features a conical head design and recessed straight line tie making it ideal for multiple techniques including swimming, flipping structure, and punching grass. The flexible four-strand titanium weed guard...

Straight Shooter Pro 1/2 oz Swim Jig by Picasso Lures

The Hank Cherry Straight Shooter Pro Jig features a conical head design and recessed straight line tie making it ideal for multiple techniques including swimming, flipping structure, and punching grass. The flexible four-strand titanium weed guard...

Matt Reed Azuma Square Boss Crankbait by Profound Outdoors

Designed by FLW pro and bass fishing guide, Matt Reed, the Azuma Matt Reed Square Boss Squarebill Crankbait separates itself from other crankbaits on the market with key features that Matt developed through his years of experience. Built with...

Brian Snowden Azuma Boss Hawg Crankbait by Profound Outdoors

If you love fishing a unique action crankbait that his it all, then the Azuma Boss Hawg is your bait. Bassmaster Elite Pro Brian Snowden designed the Boss Hawg for Profound Outdoors. Brian Snowden: “The Boss Hawg excels when crawling over rocks or...

Yappa Frog 2.25" Topwater Bait by Lunkerhunt Lures

The Lunkerhunt Yappa Frog is a hollow bodied topwater frog that ploughs the water surface. The Yappa Frog mimics a frog swimming on the water surface and is capable of generating several different topwater actions. On a straight retrieve, the Yappa Frog...

D-Blade Beast 3/8 oz Colorado/Willow Spinnerbait by Dobyns

The Beast is everything you ever wanted in a spinnerbait: high grade ball bearing swivel, welded eye, specialized head so the skirt cannot ball up on it, hand tied unique colors, custom plated stainless steel blades, specialized bait keepers and most...

D-Blade Beast 1/2 oz Colorado/Willow Spinnerbait by Dobyns

The Beast is everything you ever wanted in a spinnerbait: high grade ball bearing swivel, welded eye, specialized head so the skirt cannot ball up on it, hand tied unique colors, custom plated stainless steel blades, specialized bait keepers and most...

Rattle Toad 2.75" Topwater Frog by Fishlab

FishLab's Rattle Toad frogs are the perfect tool to bring your top-water game up a notch. Every bait is designed with an oversized rattle chamber that lays flat on water, drawing hungry bass from far and wide in three sizes: 2¼", 2¾" or...

Bio-Gill 5" Swimbait by FishLab

The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The...

Bio-Gill 4" Swimbait by FishLab

The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The...

Bio-Gill 5" Glide Bait by FishLab

The Bio-Gill lineup consists of five individual families with swimbaits, wake baits and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action.The Bio-Gill...

Lindy Old Guide's Secret Drift Rigs

The Lindy Old Guide's Secret Drift Rig is perfect for drifting when searching for Walleye. The Walleye Drift Rig features #5 Indiana blades, faceted 6mm beads and #4 & #6 gold hooks.

Lindy Floating Rig Crawler Harness

For off-bottom or suspended walleyes, the Lindy Floating Rig rises to the occasion. Move the adjustable high-vis float up or down the snell to hold bait off bottom, from a few inches to the length of the snell! Helps keep bait visible and unsnagged above...

One Knocker Spook by Heddon Lures

Heddon One Knocker Spook fishing lure thumps bass with a sound like no other topwater bait. Walk-the-dog and rattle to bring fish in from long distances.The One Knocker thumps bass with a sound like no other topwater bait. The single tungsten rattle...

Rattlin' Spook 4-1/2" Topwater Bait by Heddon Lures

The Heddon Rattlin' Spook adds tremendous sound to your dog walking. The rattle chamber contains tungsten BB's which amplifies and intensifies the sounds of panicked and fleeing baitfish. This unique sound chamber also makes it easier to produce smooth...

Realis SpinBait 100 Spybaiting Jerkbait by Duo

The Realis SPINBAIT is the vehicle for Spybaiting, one of the fastest growing finesse techniques in fishing. And the Realis SPINBAIT 100 is DUO`s largest vehicle in the range. Imitating mature bait fish, this bait was created for bait casting anglers...

Flicker Minnow FFMN11D 11cm HD Flash Jerkbait by Berkley

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,...

Flicker Minnow FFMN9D 9cm HD Flash Jerkbait by Berkley

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,...

Flicker Shad FFSH7M 7cm HD Flash Crankbait by Berkley

Berkley has worked with the Pros to design Flicker Shads to match the size, profile and dive depth of a real shad. The unique action creates a "Flicker" that imitates a fleeing baitfish. Weight transfer allows for bullet-like casts.  Features: Pro...

Flicker Shad FFSH5M 5cm HD Flash Crankbait by Berkley

Berkley has worked with the Pros to design Flicker Shads to match the size, profile and dive depth of a real shad. The unique action creates a "Flicker" that imitates a fleeing baitfish. Weight transfer allows for bullet-like casts.  Features: Pro...

Realis Spinbait 72 Alpha Spybaiting Jerkbait by Duo

It has arrived! The Realis Spinbait 72 also known as Alpha! Viewing upon this beast you will grab your attention to detail. Immediately you will note the meatier profile. It was specifically selected to give anglers a unique and powerful bait...

Suspending Rattlin' Rogue 4-1/2" Jerkbait ASDRB12 by Smithwick

The Smithwick Suspending Rattlin’ Rogue is the jerkbait all other slender minnow lures look up to. For more than 30 years the Rogue has been the go-to lure for early spring bass, and for trolling up trophy walleyes any time of year. The Smithwick...