Lures

B-Shad 3.5" Jerkbaits by Bandit

The Bandit B-Shad jerkbait/slender minnow plug is designed for both trolling and casting for bass, walleye, and even zander and other gamefish. The B-Shad stickbait/jerkbait dives to about 10 feet on a long cast, and deeper when trolled on a long line...

Walleye Shallow Crankbait by Bandit

The Bandit Walleye Shallow dives to almost 12 feet on a long cast and trolls a little deeper than that, making it perfect for walleye, zander and bass when they're holding in the medium depths. Measuring 4-3/4-inches in length and weighing in at 5/8...

Thicc Jig 1/2 oz Flipping Jig by Googan Squad

The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on...

Juicee Jig 3/8 oz Jig by Googan Squad

The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast...

Mike Bucca's Baby Bull Shad 3.75" Swimbait by Catch Co.

Mike Bucca's Baby Bullshad is a fresh, downsized ABS plastic version of Mike's legendary resin poured bait. All the fish-catching characteristics of the classic Bull Shad are packed into this four-joint swimbait at an amazing price. Rivaling the action...

Mike Bucca's Baby Bull Gill 3.75" Swimbait by Catch Co.

Triton Mike Bucca has created one of the most revered swimbait lineups in the U.S. market. Catch Co. and Triton Mike worked to bring modified versions of his revolutionary swimbaits to the masses without compromising Mike's rigorous quality standards...

ExoPod 3.5" Creature Bait by BioSpawn

The Biospawn ExoPod is a genetically engineered creature bait built with a streamlined flapping action. The ExoPod's compact and practical design allows for easy rigging for multiple presentations. At 3.5" the ExoPod is the perfect trailer for any jig or...

HC6XD Hard Knock Pro-Model Xtra Deep Crankbaits by Strike King

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving crankbait game forever. The XD series from Strike King® has set the standard for deep running...

Banger 2.25" Square Bill Crankbait by Googan Squad

The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent...

Grass Hero 3/8 oz Swim Jig by Googan Squad

When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a...

Zinger 3/8 oz Spinnerbait by Googan Squad

The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a...

Zinger 1/2 oz Spinnerbait by Googan Squad

The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a...

Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad

The Googan Squad Klutch is a lipless crankbait designed with a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long, but this bait will crush in the Spring and Fall when bass are putting...

Z Craw 4.5" Creature Bait by Zoom

The Z-Craw takes an elongated body with forward facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlined package designed to slip into the heaviest cover with ease while also pulsating with the sound and fury of...

Addicted Sink It 1/16 oz Jig by Mustad

Using Mustad Ultrapoint technology and UV fibers, the Addicted Sink It Series is a one-of-a-kind bead jig built with a smaller profile that mimics the look of a salmon egg, making it perfect for targeting salmon, steelhead, and trout. Features: 4.3...

Drop Worm 4" Dropshot Bait by Great Lakes Finesse

Most dropshot worms on the market simply underperform. They look great in the package, but put them in the water and they fall tail first towards the bottom. The GLF Drop Worm stands perfectly perpendicular to your line, resulting in incredible lifelike...

Flat Cat 2.25" Dropshot Bait by Great Lakes Finesse

The ultimate super finesse dropshot bait. A thin tail provides maximum movement from a deadstick style presentation, and the body profile mimics a baby catfish, or small goby in the water or on the bottom. This bait is best fished as a dropshot, or...

Snack Craw 2.1" Bait by Great Lakes Finesse

It has been proven the most effective craw-style baits are basic, with few appendages and limited action. The Great Lakes Finesse Snack Craw has been designed with that in mind, and with a single purpose - to catch fish.  Originally intended as a...

Rip-N-Glide 3" Jig by Walleye Nation Creations

Through the ice or in open water, the Walleye Nation Rip-N-Glide delivers a unique darting action that triggers fish to respond, whether they're hungry or not. Darts up and out on the upstroke, then glides smoothly down to a full stop as the rod tip is...

Rip-N-Glide 2.5" Jig by Walleye Nation Creations

Through the ice or in open water, the Walleye Nation Rip-N-Glide delivers a unique darting action that triggers fish to respond, whether they're hungry or not. Darts up and out on the upstroke, then glides smoothly down to a full stop as the rod tip is...

Tumbler Spoon 1/12 oz Kits 3pk by VMC

The VMC Tumbler Spoon is the ultimate one-two punch lure. It’s unique “knuckle” bend offers a slow tumbling action for those finicky biters or when a subtle action spoon is critical to matching the behavior of neutral to negative fish...

Tingler Spoon 3/16 oz by VMC

The VMC Tingler Spoon’s unmatched wide wobbling action exaggerates the movement of dying baitfish with its unique curved body and V-Shaped design. Large holographic eye, wide variety of holographic attractor and live baitfish patterns increase your...

Flash Champ Spoon 1/32 oz by VMC

When conditions call for both brawn and beauty the VMC Flash Champ spoon is the answer. Constructed of heavy duty brass the spoon can manage continuous attacks by large game fish or schools of aggressive panfish. Beveled edges and tapered design offer an...

Flash Champ Spoon 1/16 oz by VMC

When conditions call for both brawn and beauty the VMC Flash Champ spoon is the answer. Constructed of heavy duty brass the spoon can manage continuous attacks by large game fish or schools of aggressive panfish. Beveled edges and tapered design offer an...