Lures

Rip-N-Rattle 3/4 oz Blade Bait by Walleye Nation Creations

New for 2024 the Rip-N-Rattle Blade Bait. They have combined the high action and vibration of traditional blade baits with the attraction of a crankbait rattle system. The Rip-N-Rattle has a strong vibration on the up stroke and resembles a dying...

Trace Slow Sink 5" Jointed Swimbait by 6th Sense Fishing

The Trace 5” is the little brother to one of the best multi-jointed swimbaits on the market. The Trace stands alone when it comes to action and functionality. The Trace 5” swimbait has the same 4-piece body that produces a life-like swimming...

Crube 3" Crawfish Tube by 6th Sense Fishing

Classic, yet modern. The 6th Sense Crube ("CRAW+TUBE") was designed to be a classic bait with an updated twist. There is no doubt that a tube style bait catches fish, anywhere, on any body of water, and so does a crawfish. Why not combine the two with...

Hammer Trap 5/8 oz Lipless Crankbait by Bill Lewis

The Hammer-Trap is the newest offering from Bill Lewis in the lipless category, which they put on the map over 50 years ago. The Hammer-Trap's name is derived from the incredible hammering action. This action, which will literally rock your rod tip, also...

Hammer Trap 3/8 oz Lipless Crankbait by Bill Lewis

The Hammer-Trap is the newest offering from Bill Lewis in the lipless category, which they put on the map over 50 years ago. The Hammer-Trap's name is derived from the incredible hammering action. This action, which will literally rock your rod tip, also...

Uni Toad 4" Swimbait by Zoom

The Uni Toad has a single leg protruding from a flat toad-like body with a boot tail that creates a ruckus, along with ample plastic to keep the hook in place and weed free.  It has a little of that Horny Toad sound, but it’s more of a sight...

Shimmer Shad 4.25" Swimbait by Zoom

Measuring a precise 4.25 inches, the Shimmer Shad is designed to enhance the action of any chatterbait without overpowering it. Its segmented body and fluid tail perfectly complement the natural oscillation of the chatterbait, creating an irresistible...

Hail Mary 3/32 oz Ned Jig Heads by All-Terrain Tackle

The All-Terrain Tackle™ Hail Mary Ned was designed to be the ultimate in ned heads. Built around a unique sticky sharp VMC® Barbarian bend hook in a black finish, this jig takes finesse and stealth to the next level. The hybrid football...

Zumverno 95SP Flash Boost 3.7" Jerkbait by Shimano

Powered by Shimano's BOOST CONCEPT lure technologies, the Zumverno 95SP FB expands Shimano's lineup of freshwater lures and is the ideal bait for anglers needing to downsize their offering to match the condition. The wide-bill design gives this jerkbait...

Shakin' Neko Craw 4.5" Creature Bait by Culprit

The Culprit Shakin’ Neko Craw creates a whole new Shakin’ category, the first of its kind for use in finesse applications of Neko rigging, Shakey Head, Wacky rigs, and even trimmed down for Ned rigs. When rigged Neko style, each...

Spunk Shad 4.5" Swimbait by Missile Baits

The Spunk Shad is a pintail swimbait with a thick ribbed body and a small pintail that creates a seductive shimmy when fished on a Chatterbait, Scrounger, Ned rig, or weightless hook. Missile Baits partnered with Hog Farmer Baits to bring the Spunk Shad...

Spunk Shad 3.5" Swimbait by Missile Baits

The Spunk Shad is a pintail swimbait with a thick ribbed body and a small pintail that creates a seductive shimmy when fished on a Chatterbait, Scrounger, Ned rig, or weightless hook. Missile Baits partnered with Hog Farmer Baits to bring the Spunk Shad...

Sonicside 1/2 oz Crankbait by Megabass

The Sonicside is a competition-ready flatside crankbait born of the exacting demands of the Megabass national pro staff. Built for a tight, high-pitch action to dominate cold water situations, the Sonicside displays unrivaled casting distance and...

LittleSweeper 3" Softbait by Raid Japan

The LITTLESWEEPER is a baitfish pattern designed to be used primarily on drop shot rigs. This presentation is great for limiting forward movement while imitating a slow and weakened baitfish. A perfect bite-sized snack for a bass. The unique tail...

Headswimmer Libero 7g Swimbait by Raid Japan

The HEADSWIMMER LIBERO is a tiny swimbait with a specially designed jighead, developed for fishing during the winter months when dry weeds, brush piles, and fallen leaves gather.  It’s snag-resistant so you can attack those cluttered areas...

2Way Softbait by Raid Japan

As the name suggests, the 2WAY is a softbait that has various uses depending on a fish’s mood and situation. Dubbed “the sight fishing worm” during the development stage, it has an uncanny fish-catching ability in sight fishing...

Egu-Bug Creature Bait by Raid Japan

To get the most out of your skirted jigs, you have to have the right trailer. Raid Japan's EGU-BUG was designed with the perfect balance of volume and action with a bait that doesn’t hide in the skirt, while staying subtle. The Egu-Bug's moderate...

BaitFuel 2.5" Supercharged Tubes by Netbait

Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait STH Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse...

Zoo Dog 3/5 oz Soft Body Topwater Bait by Snag Proof Lures

The Zoo Pup is the ultimate topwater bait. This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Pup is “snagproof" even in the thickest of vegetation. Change up your cadence to make...

Zoo Pop 3/8 oz Soft Body Topwater Bait by Snag Proof Lures

The Zoo Pop offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get ignored. The...

Zoo Pup 1/2 oz Soft Body Topwater Bait by Snag Proof Lures

The Zoo Pup is the ultimate topwater bait. This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Pup is “snagproof" even in the thickest of vegetation. Change up your cadence to make...

Ultra Diver Minnow 105 4" Crankbaits by Freedom Tackle

The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed Freedom Tackle's Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as...

Bondy Bug 1.75" Minnow by Bondy Bait Co.

The 1.75" Bondy Bug is a panfish angler's dream!  Featuring unique, fish-catching colors these minnow baits have a split-tail design for great action. Use on a small jig with a float or on a drop shop rig!   20 baits per package...

BD Subtle Tail 3" Swimbaits by Duckett

Introducing the BD Subtle Tail series – a revolutionary line of swimbaits designed to elevate your finesse fishing experience. Available in versatile sizes, these swimbaits feature a lifelike profile and a subtle tail action that mimics the...