Lures

Gulp! Earthworm Jar by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Ideal substitute for live earthworms Great for many species Durable, easy to maintain, and ready to...

PowerBait MaxScent 4" The General by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

3D Sucker 9" Swimbait by Savage Gear

Everyone knows that Suckers are one of the preferred forages of large predatory game fish. Because of this, Savage Gear  created the most realistic sucker paddle swimbait ever created. With its anatomically correct features and photoprint details,...

Pulse Tail Bluegill RTF 3" Swimbait by Savage Gear

Based off the 3D scan of a real bluegill. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. The Pulse Tail Bluegill excels at stimulating a predator’s...

Structure Gill 3" Swimbait by Savage Gear

The Structure gill combines the drawing power of a swimbait, the go-anywhere ability of a structure jig, with one of the most sought-after forage of bass across the country, the bluegill. The result is an incredibly versatile lure that excels at bottom...

3D Glide Swimmer 5.25" Jointed Swimbait by Savage Gear

Two years of testing, tunning, and development have produced the best performing glide bait in its category. Its fine tuned action will quickly make it a favorite of anglers throw big baits at bigger fish. Features: “S” Pattern Swimming...

Gulp! Alive! 1.25" Stonefly Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

PowerBait 1.5" Trilobite Soft Plastic by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

Shallow Flicker Shad FFSH7S 7cm Crankbait by Berkley

Proven Berkley® Flicker Shad® action for targeting shallower fish. The Flicker Shad® shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad®. Each bait is individually tank tested and sure...

Shallow Flicker Shad FFSH5S 5cm Crankbait by Berkley

Proven Berkley® Flicker Shad® action for targeting shallower fish. The Flicker Shad® shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad®. Each bait is individually tank tested and sure...

PowerBait 5" Unrigged CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power and the versatility of multiple rigging options with proprietary Honey Comb Technology for next-level...

Buzz 1/2 oz Buzzbait by Booyah Bait Co

The Booyah Buzz is made with premium hard-coat paint, extra large 3D red eyes and flared red gills that illicit vicious strikes. The Booyah Buzz Bait planes quickly and runs true out of the package, but it's the clacker and streamlined design that makes...

Pad Crasher 1/2 oz Topwater Frog by Booyah Bait Co

The BOOYAH Pad Crasher soft plastic hollow body frog features a plastic with just the right consistency to ensure solid, consistent hook-ups while remaining weed- and snag-free. The belly features 'chines' that make 'walking the frog' easy in open...

Posseidon 10" Swimbait by Chaos Tackle

Posseidon 10 has been designed to the perfect length, weight, and balance to swim like no other paddle tail swim bait can. The Posseidons solid construction makes them more durable than any other soft plastic swim bait made. Posseidon can be fished in...

Regular Medussa 13" Swimbait by Chaos Tackle

The Regular Medussa has been designed to the perfect length, precise weight, and balance. The Regular Medussa's three irresistible tails have been designed to catch you a trophy! Regular Medussa can be fished in many different styles. Anglers will have...

Mini Medussa 9" Swimbait by Chaos Tackle

The Mini Medussa has been designed to the perfect length, precise weight, and balance. The Mini Medussa's three irresistible tales have been designed to catch you a trophy! Mini Medussa can be fished in many different styles. Anglers will have amazing...

Mid Medussa 11" Swimbait by Chaos Tackle

The Mid Medussa has been designed to the perfect length, precise weight, and balance. The Mid Medussa's three irresistible tails have been designed to catch you a trophy! Mid Medussa can be fished in many different styles. Anglers will have amazing...

Death Jigs 3/8 oz Rig by Walleye Nation Creations

The Walleye Nation Creations Death Jigs' irresistible live-bait action converts more looks into hooksets when trolled and drifted. It’s your bottom bouncer and harness in one with a baitfish profile and jig bite feel. Perfect for fishing just off...

Death Jigs 1/4 oz Rig by Walleye Nation Creations

The Walleye Nation Creations Death Jigs' irresistible live-bait action converts more looks into hooksets when trolled and drifted. It’s your bottom bouncer and harness in one with a baitfish profile and jig bite feel. Perfect for fishing just off...

Bullshooter 160 Glide Bait by Deps

The bluegill bait known as the Bullshooter 160 was designed with trophy bass in mind. The tremendous amount of water it pushes is due to jointed body and big tail. It can be fished with a straight retrieve and also closer to the surface. Pausing,...

Buzzjet Jr 3" Wakebait by Deps

The Buzz Jet Jr. is perfect for drawing fish from long distances or for making pinpoint casts to targets. The bait has a noisy, wobbling action that creates a big disturbance on the water with the added appeal of a splashing action. It is a versatile and...

Buzzjet 4" Wakebait by Deps

The Buzzjet has an angry action that calls fish. The topwater bait has been revolutionized with the design of the Buzzjet. The erratic action and sound can attract fish from deeper depths and it can still be fished effectively in rough water thanks to...

Lil Rabbit 4" Creature Bait by Deps

The “Lil Rabbit”, which was developed for catching big bass, is a bulky flat bait with a compact body. It creates a unique vibration and a very lifelike look. The extra-thick body and ultra-thin tail gives it great action with each movement...

Silent Killer 145 Swimbait by Deps

Weak wave, soft sound concept. The Silent Killer is a deadly trout bait imitating bait and a “silent killer” created by a completely new manufacturing method, which is different from all other big baits. The body is covered with a...