Lures

Lover Buzz SS Junior 1/4 oz In-Line Buzzbait by Molix

After the famous Lover Buzz SS, in collaboration with Mike Iaconelli, became so popular, Molix now introduces the Lover Buzz SS Junior. Compared to the original, the body and lip size are greatly reduced to create an inline buzz...

Zoo Pop XL Soft Body Topwater Popper by Snag Proof Lures

The Zoo Pop XL offers a unique popping action that floats at rest brings finesse fishing to power frog fishing.  A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get ignored...

GBO 13mm Salted Dice Bait by X-Zone Lures

The X Zone GBO is based on a concept developed over 2 years to create an innovative design in the dice-style bait category. The GBO features 10 silicone strands, hand-threaded to create a natural flowing action. The distinctive...

Sneaky Worm 5" Paddletail Stick Bait by Molix

This one-of-a-kind slim-profile worm is made of high-density rubber enriched with salt and a scent based on shrimp extract. The surface is covered with rings that create volume and guarantee maximum mobility. At both ends, the unmistakable Molix shad...

Sockittoya Shad 5" Soft Jerkbait by Game Changer Bait

The Sockittoya Shad is Game Changer's next-generation minnow-style bait, purpose-built for forward-facing sonar anglers who target trophy fish with precision. Available in both classic color patterns and ultra-realistic photo-image finishes, this bait...

Bellows Gill 3.8" Creature Bait by Geecrack

Designed with the input of famed Lake Biwa fishing guide, Yuho Ito, the Geecrack Bellows Gill Creature Bait is an exciting new soft plastic bait concept that mimics the unique swimming action and broad profile of a bluegill. Molded with a ribbing from...

Zako Slim 3.5" Swimbait by Gary Yamamoto

The 3.5” Zako Slim from Yamamoto Baits is the perfect companion for smaller chatterbaits. Designed by Brett Hite, this updated version of the original Zako features a more sleek, compact profile that delivers a subtle presentation without...

Fuzzy Senko 5" Worms by Gary Yamamoto

It’s the gold standard by which all stick baits are judged, but fuzzy. The Fuzzy Senko from Yamamoto Baits is exactly what it sounds like. The legendary Senko is now outfitted with threaded fine skirt material to create a new profile and...