Lures

Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King

Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner...

Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King

Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner...

Chick Magnet Jr 1/4 oz Crankbait by Strike King

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6...

Compact Tungsten 3/8 oz Casting Jig by Strike King

Strike King’s new Compact Tungsten Casting Jig is built with a premium tungsten jig head that is 40% more dense than lead for greater castability, sensitivity and performance. Featuring a premium hand-tied skirt that emits life-like pulsating...

Compact Tungsten 1/2 oz Casting Jig by Strike King

Strike King’s new Compact Tungsten Casting Jig is built with a premium tungsten jig head that is 40% more dense than lead for greater castability, sensitivity and performance. Featuring a premium hand-tied skirt that emits life-like pulsating...

Rage Midsize Bug 3.5" Creature Bait by Strike King

The 3.5” Rage Midsize Bug is so important to avid anglers because it can put fish in the boat in so many different situations. The Rage Bug's thin body allows for easy penetration with a worm hook, so it's great for Texas-rigging or as a trailer on...

HC6XD Hard Knock Pro-Model Xtra Deep Crankbaits by Strike King

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving crankbait game forever. The XD series from Strike King® has set the standard for deep running...

KVD Elite 300 Jerkbaits by Strike King

Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD...

Chick Magnet 7/16 oz Flat-Sided Crankbait by Strike King

The flat-sided crankbait is back, and its moving with a Tennessee swagger. Strike King Lure Company is pleased to work with industry pro and seasoned tournament angler Andy Morgan to develop the Chick Magnet flat-sided crankbait. Partnering with Strike...

Tour Grade 3/4 oz Double Willow Spinnerbaits by Strike King

Featuring an all-new, sleek head design, the Strike King Tour Grade Spinnerbaits deliver reliable performance with premium components throughout. To come through cover with ease and maintain a balanced retrieve in the water, Strike King designed a new...

Hula Poppers G730 (3/16oz, 1-1/4") by Arbogast

The legendary Arbogast Hula Popper 1 1/4" is as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 years ago. The Hula Popper's pulsating skirt makes the difference – even during the pause it moves...

Jointed Jitterbug Clicker 3.5" G675 Topwater Bait by Arbogast

Take the surface-busting sound created by the Jitterbug’s special lip & add the action of these tail wagging Jointed Jitterbugs and anglers have the most action-packed topwater lure available. The motion of the jointed tail creates extra flash...

Hula Popper 2.0 G761 (3/8oz, 2") by Arbogast

At first glance, everything about this model seems different than the original Hula Popper. However, that couldn't be further from the truth. We've molded the same 1948 shape as the original, made sure it has the same classic popping action, and most...

Tour Grade 3/8 oz Double Willow Spinnerbait by Strike King

Featuring an all-new, sleek head design, the Strike King Tour Grade Spinnerbaits deliver reliable performance with premium components throughout. To come through cover with ease and maintain a balanced retrieve in the water, Strike King designed a new...

Tour Grade 1/2 oz Double Willow Spinnerbait by Strike King

Featuring an all-new, sleek head design, the Strike King Tour Grade Spinnerbaits deliver reliable performance with premium components throughout. To come through cover with ease and maintain a balanced retrieve in the water, Strike King designed a new...

Tour Grade 3/16 oz Weedless Ned Rig Head by Strike King

The Strike King Tour Grade Weedless Ned Head is the perfect way to present your favorite Ned Baits weedlessly around cover or complex bottom structures. The Strike King Tour Grade Weedless Ned Head includes a unique flat-pan style head shape that will...

Tour Grade 1/8 oz Weedless Ned Rig Head by Strike King

The Strike King Tour Grade Weedless Ned Head is the perfect way to present your favorite Ned Baits weedlessly around cover or complex bottom structures. The Strike King Tour Grade Weedless Ned Head includes a unique flat-pan style head shape that will...

Tour Grade 1/16 oz Weedless Ned Rig Head by Strike King

The Strike King Tour Grade Weedless Ned Head is the perfect way to present your favorite Ned Baits weedlessly around cover or complex bottom structures. The Strike King Tour Grade Weedless Ned Head includes a unique flat-pan style head shape that will...

Rage 2.75" Ned Craw by Strike King

The Rage Tail series' unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. You won't believe the splash, noise or action is...

KVD 1.5 Hard Knock Square Bill Crankbait by Strike King

Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water, power fishing. The squarebill design and unique “hunting” action will constantly "wander" with erratic movement, while still running true. It also...

KVD 100 3-5/8" Jerkbait by Strike King

The KVD 100 Jerkbait is a shallow running, darting jerkbait that shines in conditions when larger baits might be too much for the fish. Featuring a slim, minnow-shaped body and precisely engineered diving lip, the KVD 100 comes equipped with treble...

Hybrid Hunter Jr 1/2 oz Crankbait by Strike King

The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping, exaggerated hunting action with an extremely loud rattle that causes fish to strike...

Hybrid Hunter 1 oz Crankbait by Strike King

The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping, exaggerated hunting action with an extremely loud rattle that causes fish to strike with a...

Buzz Plug Jr. G935 (5/8 oz, 2-3/8") by Arbogast

The Buzz Plug Jr. is a downsized version of the original Buzz Plug, a unique lure that combines the best characteristics of a buzzbait and a floating topwater lure. This near-weedless floating lure features a built-in wobbling motion when retrieved at a...