Lures

Powerbait MaxScent 4" Creature Hawg by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

PowerBait MaxScent 4.5" Hit Worms by Berkley

The PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to...

Powerbait MaxScent 3" Meaty Chunk by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

PowerBait 7" Power Worms by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

PowerBait 4" Power Worms by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

PowerBait 10" Power Worms by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18...

Movement 80WK 3.1" Shallow Diving Wakebait by 6th Sense Fishing

The 6th Sense Movement 80WK Wakebait was designed for waking the surface for shallow water fish. The 80WK is engineered with a counter-balance weighting system that allows the lure to essentially 'walk the dog' on its own on a slow steady retrieve. A...

Jointed Flicker Shad FFSH7J 7cm Crankbait by Berkley

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag - resulting in the most side flash and roll out of any Flicker Shad®...

Gulp Alive! 4" Minnow by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Gulp! Alive! 3" Minnow by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Flicker Shad FFSH7M 7cm Crankbait by Berkley

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker"...

Flicker Shad FFSH6M 6cm Crankbait by Berkley

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the...

Flicker Shad FFSH5M 5cm Crankbait by Berkley

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique...

Flicker Minnow FFMN9D 9 cm Crankbait by Berkley

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker...

Flicker Minnow FFMN11D 11 cm Crankbait by Berkley

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker...

Crush 50X 2.25" Shallow Diving Crankbait by 6th Sense Fishing

The 6th Sense Crush 50X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burning in open water. Diving up to 5 feet in water depth and fitted with sharp black nickel hooks, these...

Crush 100X 2.67" Shallow Diving Crankbait by 6th Sense Fishing

The 6th Sense Crush 100X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burning in open water. Diving up to 5 feet in water depth and fitted with sharp premium black nickel hooks, these...

Cloud 9 C15 3" Deep Diving Crankbait by 6th Sense Fishing

The 6th Sense Cloud 9 series is the ultimate line of deep diving crankbaits. Premium color schemes are what set these baits on a cloud above the rest - fish simply can't resist them. The unique bill and body profiles were engineered to ensure true...

Cloud 9 C10 2.65" Deep Diving Crankbait by 6th Sense Fishing

The 6th Sense Cloud 9 series is the ultimate line of deep diving crankbaits. Premium color schemes are what set these baits on a cloud above the rest - fish simply can't resist them. The unique bill and body profiles were engineered to ensure true...

Gulp! Alive! 2.5" Minnow by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live...