Lures

PowerBait 3.5" The Deal by Berkley

Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and presence. Its super high action tails mimic fleeing baitfish and amp up the action of your bladed jig. Perfect for...

Gulp! Trout Dough by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES: Fortified with Gulp! flavor bits Natural live bait taste Floating formula floats...

Gulp! Catfish Dough by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Fortified with Gulp! flavor chunks– natural bait scent and flavor Gulp!...

HD Flicker Shad FFSH7M 7cm Crankbait by Berkley

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the...

HD Flicker Shad FFSH5M 5cm Crankbait by Berkley

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the...

Vega Frog by 6th Sense Fishing

The 6th Sense Vega Frog is hitting the market after years of R&D from our Team 6 experts and hitting it HARD. One of the most important features of this frog is the unique leak-resistant belly plug— which lets you spend more time fishing and...

Speed Wake 100 Wake Bait by 6th Sense Fishing

The 6th Sense Speed Wake was created to wake the surface at the highest possible speed without the worry of a blow out. Waking this bait over grass, stumps, trees, or simply clear water can call up the most vicious of strikes. The Speed Wake comes fully...

Nedfry 4.6" Finesse Bait by 6th Sense Fishing

The NedFry 4.6 was uniquely designed to float while maintaining the application versatility of a finesse bait, providing anglers with the perfect bait for high pressured fish.The NedFry 4.6 excels on a Ned Rig, Shakey Head,...

Divine 6.3" Shakey Worm by 6th Sense Fishing

The little brother to the 7.0 Series, and specifically designed to target & entice the more finicky fish on those tough days. Utilize the versatility of the 6.3 Series Worm for various finesse applications, such as our Divine Shakey Head, drop...

Divine 3.8" Swimbait by 6th Sense Fishing

These swimbaits were designed to deliver the perfect action while retaining its strength, fish after fish, unlike others on the market that tear up easily. The Divine Swimbait 3.8 Series are a must have, our most popular size for all species,...

CatWalk 4.6" Topwater Bait by 6th Sense Fishing

The 6th Sense CatWalk was engineered to blur the lines between power and finesse in a topwater bait. With a keel-shaped belly and balanced design, the CatWalk glides effortlessly across the surface with a tight, side-to-side “walk-the-dog”...

Clout 5.4" Stick Bait by 6th Sense Fishing

The CLOUT 5.4 worm was designed to be the best stick bait on the market. This worm has unique 3-dimensional ridges, which grab water on the fall, creating an irresistible shimmy to the fish. The CLOUT 5.4 can be used weightless, Texas-Rigged,...

Flicker Minnow FFMN11D 11cm HD Flash Jerkbait by Berkley

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,...

Flicker Shad FFSH5M 5cm HD Flash Crankbait by Berkley

Berkley has worked with the Pros to design Flicker Shads to match the size, profile and dive depth of a real shad. The unique action creates a "Flicker" that imitates a fleeing baitfish. Weight transfer allows for bullet-like casts.  Features: Pro...

Divine 3/8 oz Swim Jig by 6th Sense Fishing

The 6th Sense Divine swim jig can be dragged, swam, stroked, or flipped and retrieved through rock, trees, bushes and grass with ease.  The semi-flat, keel weighted belly of the head was designed to create a secondary swimming action and also ensure...

Divine 1/2 oz Swim Jig by 6th Sense Fishing

The 6th Sense Divine swim jig can be dragged, swam, stroked, or flipped and retrieved through rock, trees, bushes and grass with ease.  The semi-flat, keel weighted belly of the head was designed to create a secondary swimming action and also ensure...

Hybrid 4" D3 SwimCrank by 6th Sense Fishing

The 6th Sense Hybrid SwimCrank was developed to be a shallow water hybrid, crossed between a swimbait and crankbait. The SwimCrank is made to be burned and swam over any shallow structure to create a unique, realistic action that gives the angler the...

Provoke 106X 1/2 oz Jerkbait by 6th Sense Fishing

The Provoke Jerkbait Series was designed by our top pros with many key ingredients in mind. The Provoke 106X will slow float/suspend depending on water temperature at depths of 3-6ft. Our uniquely engineered tapered tail design creates the phenomenal...

Flow Glider 130 5.5" Swimbait by 6th Sense Fishing

The 6th Sense Flow Glider 130 was developed as the perfect baitfish, 'Glide' swimbait. Designed to swim on a slow to medium retrieve, the Flow Glider can dart and turn with the flick of the reel handle to entice followers. The FG 130 can be worked over...

Curve 55 2.17" Finesse Squarebill by 6th Sense Fishing

The Curve Finesse Squarebill was designed for conditions when you need to downsize your lure to match the size of the bait and/or the fish are being difficult to catch. This crankbait will hunt erratically in shallow depths of 1-3 ft and covers water...

Cloud 9 C6 2.56" Deep Diving Crankbait by 6th Sense Fishing

The 6th Sense Cloud 9 Series is the ultimate line of mid-to-deep diving crankbaits. Premium color schemes along with the detailed features are what set this Series of crankbaits on a cloud above the rest - fish simply can't resist them. The unique bill...

PowerBait 5.25" The General by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

PowerBait MaxScent 3.25" Power Chunk by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

PowerBait MaxScent 3.6" Flat Worm by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...