Lures

PowerBait 3.75" Power Vibe Soft Lipless Bait by Berkley

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19® hook makes the Power Vibe a better choice for bottom, near bottom and weedier situations...

PowerBait 3" Power Vibe Soft Lipless Bait by Berkley

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19® hook makes the Power Vibe a better choice for bottom, near bottom and weedier situations...

PowerBait 1.5" Power Vibe Soft Lipless Bait by Berkley

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19® hook makes the Power Vibe a better choice for bottom, near bottom and weedier situations...

PowerBait MaxScent 5.3" Flux-Gill by Berkley

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait MaxScent Flux-Gill combines profile, innovation, and versatility to dominate pressured waters and entice the weariest bass. Scent...

PowerBait MaxScent 3.5" Flux-Gill by Berkley

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait MaxScent Flux-Gill combines profile, innovation, and versatility to dominate pressured waters and entice the weariest bass. Scent...

Finisher 5 FFS 2" Jerkbait by Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a...

Divine 8-Blade 6.5" Umbrella Rig by 6th Sense Fishing

After two years of non-stop designing and testing with our 6th Sense Lure Lab Team & Pro Staff Ambassador Josh Jones, they are proud to introduce the Divine Umbrella Rig Series. Hand-crafted with stainless spring wire that has the perfect...

Gulp! Black 3" Hellgrammite by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Lifelike imitation of hard-to-find-and-catch hellgrammites Perfect for trout and...

FlipGill 3.8" Swimbait by 6th Sense Fishing

The blend of a perfect bluegill profile with realistic elements has resulted in the FlipGill. The 3D eyes, gill plates, fins, and scale pattern create a lifelike appearance. Its 3.8-inch size presents fish with an irresistible, bite-sized meal. Designed...

Krej 85 3.3" Jerkbait by Berkley

Designed to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water column, only to fall backwards towards its target. This new style of fishing, or...

Flat Finesse F4 1/2 oz Crankbait by 6th Sense Fishing

The 6th Sense Lure Lab set out to redefine the flat sided crankbait. The vision was to incorporate durability with castability, along with a better tight wobble hunting action for those finicky fish. This flat sided crankbait’s internal weight...

Party Prop 80 3/8 oz Jerkbait by 6th Sense Fishing

Developed in collaboration with Elite Series Pro and smallmouth expert Cory Johnston, the Party Prop is designed to be the ultimate clear-water finesse hardbait. Its sleek, minnow-shaped profile with dual spinning props features a slow and balanced sink...

PowerBait MaxScent 3.5" Stank Bug Creature Bait by Berkley

Behold, the Berkley MaxScent Stank-Bug. Nostril gripping stench emitting from proprietary scent distribution technology attracts fish, proven season after season in MaxScent shapes. At 3.5 inches of crawfish imitating authority, the Stank-Bug crosses the...

Panorama 5" Soft Jerkbait by 6th Sense Fishing

The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and universal soft plastic that matches all sizes and colors of any forage, anywhere. The...

Panorama 3.5" Soft Jerkbait by 6th Sense Fishing

The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and universal soft plastic that matches all sizes and colors of any forage, anywhere. The...

PowerBait Drip Swimmer 4" Finesse Bait by Berkley

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

PowerBait Drip Minnow 3" Finesse Bait by Berkley

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

PowerBait Drip Minnow 4" Finesse Bait by Berkley

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

PowerBait Clatter Craw 3.5" Pre-Rigged Baits by Berkley

Pre-rigged and ready to fish within seconds of opening the pack, the Berkley PowerBait® Clatter Craw places the right profile, sound, action, and taste at the end of a line to catch bass after bass. When you're clamorin' for a bite, reach for the...

Stunna 100+1 3/8 oz Jerkbait by Berkley

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley Stunna has all the refinements for a jerkbait to excel. With action, casting distance, and durability at the forefront of the design process, the...

Stunna 100 3/8 oz Jerkbait by Berkley

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley Stunna has all the refinements for a jerkbait to excel. With action, casting distance, and durability at the forefront of the design process, the...

Flock Hair 3/8 oz Jig by 6th Sense Fishing

The 6th Sense Lure Lab, in collaboration with trophy bass angler Josh Jones, set out to create a unique presentation to entice those high-pressured fish. After over a year of testing and tweaking, they are excited to introduce the Flock Hair Jig. Josh...

Ridge Worm 10" Worms by 6th Sense Fishing

When 6th Sense set out to develop a new 10” worm, they knew it had to be different. They wanted a worm that would be versatile, natural, & displace more water in ways that bass are aren't familiar with seeing. For 2021, with the help...

Panorama 2.8" Soft Jerkbait by 6th Sense Fishing

The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and universal soft plastic that matches all sizes and colors of any forage, anywhere. The...