Lures

Finesse BulletZ 1/5 oz Jig Heads by Z-Man

When the going gets tough, the tough go to the Ned Rig; however, traditional mushroom-shaped jigheads associated with this ultra-finesse technique are far from ideal for fishing in snaggy areas like around grass, weeds, brush, and laydowns. Enter the...

Finesse BulletZ 1/15 oz Jig Heads by Z-Man

When the going gets tough, the tough go to the Ned Rig; however, traditional mushroom-shaped jigheads associated with this ultra-finesse technique are far from ideal for fishing in snaggy areas like around grass, weeds, brush, and laydowns. Enter the...

Finesse BulletZ 1/10 oz Jig Heads by Z-Man

When the going gets tough, the tough go to the Ned Rig; however, traditional mushroom-shaped jigheads associated with this ultra-finesse technique are far from ideal for fishing in snaggy areas like around grass, weeds, brush, and laydowns. Enter the...

EZ TubeZ 4" Elaztech Tube by Z-Man

Due to overwhelming customer demand, the super-effective tube profile is now available in our proprietary 10X Tough ElaZtech® material. Ideal for smallmouth fishing on northern lakes, skipping beneath mangroves for finicky snook in the Everglades, and...

DieZel MinnowZ 4" Swimbait by Z-Man

Unparalleled softness, action, and ElaZtech durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ, fresh- and saltwater anglers alike will find that the DieZel MinnowZ's hook slot and...

Crush 50X 2.25" Shallow Diving Crankbait by 6th Sense Fishing

The 6th Sense Crush 50X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burning in open water. Diving up to 5 feet in water depth and fitted with sharp black nickel hooks, these...

Crush 100X 2.67" Shallow Diving Crankbait by 6th Sense Fishing

The 6th Sense Crush 100X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burning in open water. Diving up to 5 feet in water depth and fitted with sharp premium black nickel hooks, these...

Cloud 9 C15 3" Deep Diving Crankbait by 6th Sense Fishing

The 6th Sense Cloud 9 series is the ultimate line of deep diving crankbaits. Premium color schemes are what set these baits on a cloud above the rest - fish simply can't resist them. The unique bill and body profiles were engineered to ensure true...

Cloud 9 C10 2.65" Deep Diving Crankbait by 6th Sense Fishing

The 6th Sense Cloud 9 series is the ultimate line of deep diving crankbaits. Premium color schemes are what set these baits on a cloud above the rest - fish simply can't resist them. The unique bill and body profiles were engineered to ensure true...

ChatterBait 3/8 oz Bladed Jig by Z-Man

Time and again, top anglers rely on The Original ChatterBait brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's patented direct head-to-blade connection and trademarked hex-shaped ChatterBlade combine to...

ChatterBait 1/4 oz Bladed Jig by Z-Man

The Chatterbait was designed to be retrieved around structures with the action of a crankbait, profile of a jig, and flash of a spinnerbait. Its unique design with the chatter blade attached to the hook eye prevents most hang-ups by keeping the jig hook...

ChatterBait Split-Tail TrailerZ by Z-Man

Our ElaZtech TrailerZ are the toughest, most lifelike moving-bait accessories on the planet, period! They'll stand up to the harshest conditions and countless fish catches, keeping you casting instead of digging through your tackle box for another...

ChatterBait JackHammer 3/8 oz Bladed Jig by Z-Man

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever hit the U.S. market. Its flat-bottom, low center of gravity...

ChatterBait JackHammer 3/4 oz Bladed Jig by Z-Man

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever hit the U.S. market. Its flat-bottom, low center of gravity...

ChatterBait JackHammer 1/2 oz Bladed Jig by Z-Man

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever hit the U.S. market. Its flat-bottom, low center of gravity...

Big TRD 4" ElaZtech Stick Bait by Z-Man

The 4" Big TRD (The Real Deal) is designed specifially for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation. While...