Lures

Divine 4-Blade 4.8" Finesse Umbrella Rig by 6th Sense Fishing

The umbrella rig has earned its reputation for producing big bites with its bold profile, but sometimes a more finesse-driven approach will outshine the heavyweight. Designed for pressured fisheries, “match-the-hatch” scenarios, or when you...

Fiction Shad 4.3" Swimbait by 6th Sense Fishing

The Fiction Shad brings unmatched finesse and lifelike detail to the world of soft plastic baits. Designed for forward-facing sonar, its subtle baitfish profile and ultra-realistic 3D paint schemes make it an ideal choice for pressured fish in clear...

Fiction Shad 3.4" Swimbait by 6th Sense Fishing

The Fiction Shad brings unmatched finesse and lifelike detail to the world of soft plastic baits. Designed for forward-facing sonar, its subtle baitfish profile and ultra-realistic 3D paint schemes make it an ideal choice for pressured fish in clear...

Fiction Shad 2.8" Swimbait by 6th Sense Fishing

The Fiction Shad brings unmatched finesse and lifelike detail to the world of soft plastic baits. Designed for forward-facing sonar, its subtle baitfish profile and ultra-realistic 3D paint schemes make it an ideal choice for pressured fish in clear...

ChatterBait JackHammer Baby Jack 3/8 oz Bladed Jig by Z-Man

The Baby Jack packs Jack Hammer performance into a downsized design. Co-developed by Brett Hite and Morizo Shimizu, it features a compact ChatterBlade® for high-frequency vibration, a direct blade-to-head connection for instant action, and a...

ChatterBait JackHammer Baby Jack 1/4 oz Bladed Jig by Z-Man

The Baby Jack packs Jack Hammer performance into a downsized design. Co-developed by Brett Hite and Morizo Shimizu, it features a compact ChatterBlade® for high-frequency vibration, a direct blade-to-head connection for instant action, and a...

ChatterBait JackHammer Baby Jack 1/2 oz Bladed Jig by Z-Man

The Baby Jack packs Jack Hammer performance into a downsized design. Co-developed by Brett Hite and Morizo Shimizu, it features a compact ChatterBlade® for high-frequency vibration, a direct blade-to-head connection for instant action, and a...

Divine 8-Blade 6.5" Umbrella Rig by 6th Sense Fishing

After two years of non-stop designing and testing with our 6th Sense Lure Lab Team & Pro Staff Ambassador Josh Jones, they are proud to introduce the Divine Umbrella Rig Series. Hand-crafted with stainless spring wire that has the perfect...

CrossEyeZ 3/8 oz Snakehead Swim Jig by Z-Man Fishing

The brainchild of jig fishing savant David Walker, the CrossEyeZ™ Snakehead Swim Jig takes a cue from mother nature with a head design modeled after that of a snake to allow it to slide through grass and cover easily. Like others in the...

CrossEyeZ 3/8 oz Flipping Jig by Z-Man Fishing

Designed by Z-Man pro and noted jig-fishing specialist David Walker, CrossEyeZ Flipping Jigs are built around heavy duty, 4/0 VMC flipping hooks hand-picked by Walker himself, as well as wire trailer keepers and copper wire-tied 100% silicone skirts not...

FlipGill 3.8" Swimbait by 6th Sense Fishing

The blend of a perfect bluegill profile with realistic elements has resulted in the FlipGill. The 3D eyes, gill plates, fins, and scale pattern create a lifelike appearance. Its 3.8-inch size presents fish with an irresistible, bite-sized meal. Designed...

Graph ShadZ 3/8 oz Pre-Rigged Swimbait by Z-Man Fishing

Designed to reflect a vibrant sonar signal, appealing to challenging bass with its realistic profile. It's pre-rigged jig and ElaZtech softbait feature a line-through jighead and recessed line tie for a consistent, balanced presentation. The lure reaches...

Flat Finesse F4 1/2 oz Crankbait by 6th Sense Fishing

The 6th Sense Lure Lab set out to redefine the flat sided crankbait. The vision was to incorporate durability with castability, along with a better tight wobble hunting action for those finicky fish. This flat sided crankbait’s internal weight...

Party Prop 80 3/8 oz Jerkbait by 6th Sense Fishing

Developed in collaboration with Elite Series Pro and smallmouth expert Cory Johnston, the Party Prop is designed to be the ultimate clear-water finesse hardbait. Its sleek, minnow-shaped profile with dual spinning props features a slow and balanced sink...

TRD FattyZ 3.25" ElaZtech Worm by Z-Man

The Z-Man 3.25” TRD FattyZ offers a tantalizing, slinky-like action with its wagging tail, slender midsection, and meatier posterior. Designed with a flat underside for subtle gliding, it pairs well with Finesse ShroomZ and NedlockZ jigheads. Made...

Panorama 5" Soft Jerkbait by 6th Sense Fishing

The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and universal soft plastic that matches all sizes and colors of any forage, anywhere. The...

Panorama 3.5" Soft Jerkbait by 6th Sense Fishing

The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and universal soft plastic that matches all sizes and colors of any forage, anywhere. The...

Tungsten ChatterBait Elite EVO 1/2 oz Bladed Jig by Z-Man Fishing

Concepted and chiseled to delve deeper in the water column— thanks to its compact, heavy metal tungsten head— the Tungsten ChatterBait Elite EVO features the same award-winning DNA as the original. A low-profile, high-density 96-percent...

Tungsten ChatterBait Elite EVO 3/8 oz Bladed Jig by Z-Man Fishing

Concepted and chiseled to delve deeper in the water column— thanks to its compact, heavy metal tungsten head— the Tungsten ChatterBait Elite EVO features the same award-winning DNA as the original. A low-profile, high-density 96-percent...

Shadtron LT 4.5" Slow Sinking Swimbait by Z-Man Fishing

A true-to-nature shad profile swimbait, the Shadtron LT features a pioneering over/under line-through harness that allows for both top hook rigging with an included single hook or belly rigging with a treble hook (not included.) Propelled by a rounded,...

Guppy GrubZ 2" Micro Finesse Bait by Z-Man Fishing

For its 10X Tough ElaZtech durability alone, the 2” Micro Finesse Guppy GrubZ might be the most valuable crappie-sized twister tail bait ever made. Each individual bait is literally capable of catching multiple limits of panfish without sacrificing...

ChatterShad 3.5" ElazTech Bait by Z-Man Fishing

An energetic ChatterBait trailer design, the slim baitfish-profile ChatterShad sports a broad, razor-thin fan tail that enables its authentic tail-flapping action—augmented by its soft ElaZtech composition and slender segmented baitfish body. The...

ChatterShad 4.5" ElazTech Bait by Z-Man Fishing

An energetic ChatterBait trailer design, the slim baitfish-profile ChatterShad sports a broad, razor-thin fan tail that enables its authentic tail-flapping action—augmented by its soft ElaZtech composition and slender segmented baitfish body. The...

Drop KickerZ 3.5" Swimbait by Z-Man Fishing

Slender, extra soft and built for vigorous yet subtle tail motion, the Z-Man Drop KickerZ is a sneaky little trick for forward-facing sonar applications as well as dropshot- or Ned rigging and hover strolling. The 10X Tough ElaZtech bait’s rounded,...