Lures

Homing Minnow 4" 3/8 oz Pre-Rigged Swimbait by Strike King

Stay in the strike zone longer with Strike King’s Homing Minnow, the ultimate paddle tail swimbait needed on every boat deck. The hyper-realistic minnow profile stands out vividly on live sonar, enabling anglers to keep the bait within the water...

Mr. Crappie Sausage Head 1/8 oz Pre-Rigged Bait by Strike King

The unique shape of the Strike King® Mr. Crappie® Sausage Head jig can help you catch more fish. It swims in perfect balance whether cast or vertically jigged, with its Crappie Thunder® tail tentacles waving and darting. When the bite...

Mr. Crappie Sausage Head 1/16 oz Pre-Rigged Bait by Strike King

The unique shape of the Strike King® Mr. Crappie® Sausage Head jig can help you catch more fish. It swims in perfect balance whether cast or vertically jigged, with its Crappie Thunder® tail tentacles waving and darting. When the bite...

Tungsten Thunder Cricket 3/4 oz Vibrating Swim Jig by Strike King

Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make...

Bitsy Shad 1/8 oz Lipless Crankbait by Strike King

Emulating Strike King's Red Eyed Shad, the Bitsy Shad is built to resemble the famous shape and action of the original in a smaller package. This 1/8 oz. soon-to-be favorite has premium size 8 hooks, Strike King's most popular paint schemes, 3D eyes,...

Red Eye Shad 3/8 oz Lipless Crankbait by Strike King

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by Strike King's National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating...

KVD 300DS 4.75" Deep Sinking Jerkbait by Strike King

The KVD J300 Deep Sinking Jerkbait allows you to fish a jerkbait in depths that no other jerkbait can get to. Watch it sink down on your forward-facing sonar until it gets to the depth you desire, then start ripping it back to the boat and watch the...

Bitsy 2" Jerkbaits by Strike King

Strike King's Bitsy Jerkbait maintains the same ratio of roll, wiggle, and flash as the original KVD Jerkbaits, but was crafted to excel in small ponds, creeks, and lakes. The 1/8 oz. Bitsy Jerkbait and has premium size 10 hooks and is slow sinking to...

KVD Elite 300 Deep Jerkbaits by Strike King

Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 200 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD...

KVD Elite 200 Jerkbaits by Strike King

Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 200 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD...

Gravel Dawg 1/2 oz Crankbait by Strike King

Delivering a wide wobble action in a 1.5 profile, Strike King's Gravel Dawg 10 grinds through rock, wood, and grass better than any medium-diving crank bait in its class. Strike King pros Todd Castledine and Kevin VanDam worked diligently to design the...

Jabber Blade 1/4 oz Jigging Spoon by 13 Fishing

Noisy like its open-water cousin, the Jabber Blade has turned the volume up like a teenager blasting tunes in the basement. Equipped with a tenacious vibrating blade and tuned with cross-camber resting position, this bait brawls its way up, and drift...

Jabber Blade 1/16 oz Jigging Spoon by 13 Fishing

Noisy like its open-water cousin, the Jabber Blade has turned the volume up like a teenager blasting tunes in the basement. Equipped with a tenacious vibrating blade and tuned with cross-camber resting position, this bait brawls its way up, and drift...

Madpole Micro Soft Plastic by 13 Fishing

Bold soft baits crafted for the serious ice anglers; Madpole is what you want if you like to fish with high-finesse presentations. Unique actions, details and scent tempt strikes out of the wariest panfish and trout.   Size: 31mm

Lil' Mr. Money 3/16 oz Spinnerbait by Strike King

The Strike King Lil' Mr. Money Spinnerbait delivers a scaled-down presentation perfect for tough fishing conditions and matching the hatch with smaller bait fish. It features a large Indiana blade for a great combination of pull and flash, as well as a...

Skip'N Buzz Buzzbait by Strike King

Designed by Pro Angler Andy Montgomery – the Skip'n Buzz features a 4/0 hook positioned perfectly to not hinder the bait's skipping ability while maintaining maximum hook ups. An exclusive additional wire holds the buzz bait frame in perfect...

Premier Plus 1/2 oz Double Willow Spinnerbait by Strike King

The Strike King Premier Plus Spinnerbait features the advanced Perfect Skirt with Magic Tails which bloom wide and serve as a trailer, adding extra bulk and strike-tempting action right out of the package. Each Perfect Skirt closely matches the colors of...

Mr. Crappie Shadpole 2" Soft Swimbait by Strike King

Strike King & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has been honing his skills and knowledge to bring you the best crappie lures money can buy! The Shadpole Soft...

Tour Grade 1/2 oz Skipping Jig by Strike King

The Strike King Tour Grade Skipping Jig turns up the heat at your favorite fishing spot. Designed from scratch by pro angler Andy Montgomery, this performance skipping jig is built around a unique flat-sided head shape that glances lightly off the...

Tour Grade 3/8 oz Skipping Jig by Strike King

The Strike King Tour Grade Skipping Jig turns up the heat at your favorite fishing spot. Designed from scratch by pro angler Andy Montgomery, this performance skipping jig is built around a unique flat-sided head shape that glances lightly off the...

Hybrid Hunter Shallow 1 oz Crankbait by Strike King

Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility...

Rattlin' Rage Craw 4" Creature Bait by Strike King

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful...

Rage Scounbug 3.5" Creature Bait by Strike King

The Strike King Scounbug is a compact, 3.5” crawfish imitation lure that is built with two Rage Flange pincers that wiggle and swim, imparting a life-like, natural action and six legs for a realistic crawfish appearance. This junior sized...

KVD 6" Filler Worms by Strike King

The Strike King Filler Worm is a 6-inch worm that is designed to be fished for a finesse presentation, featuring a wide head for added durability, increasing the strength of the plastic to last for multiple fish catches. Strike King has engineered the...