Lures

Hardliner 7/16 oz Flat-Sided Crankbait by Strike King

If you’re looking for action that will trick any bass into biting, look no further than the Strike King Hardliner. This flatsided crankbait feels like an old, familiar favorite with a fresh appearance and an undeniably irresistible, tight wobble...

5XD Elite Series 5/8 oz Crankbait by Strike King

Masterfully charging into territories other crankbaits fail to reach, Strike King’s 5XD Elite Crankbait dives deeper and moves faster to accomplish the right wobble and erratic action necessary to entice forceful bites from the depths. This...

Homing Minnow 4" 1/4 oz Pre-Rigged Swimbait by Strike King

Stay in the strike zone longer with Strike King’s Homing Minnow, the ultimate paddle tail swimbait needed on every boat deck. The hyper-realistic minnow profile stands out vividly on live sonar, enabling anglers to keep the bait within the water...

Final Copy 4.75" Pre-Rigged Swimbait by Strike King

Strike King’s Final Copy Swimbait is an overachiever that boasts durability and versatility. The Final Copy has a magnetic, internal harness that is imbedded within the swimbait to ensure longevity and resistance to tears and rips in the soft...

Homing Minnow 4" 3/8 oz Pre-Rigged Swimbait by Strike King

Stay in the strike zone longer with Strike King’s Homing Minnow, the ultimate paddle tail swimbait needed on every boat deck. The hyper-realistic minnow profile stands out vividly on live sonar, enabling anglers to keep the bait within the water...

Hammer Trap 5/8 oz Lipless Crankbait by Bill Lewis

The Hammer-Trap is the newest offering from Bill Lewis in the lipless category, which they put on the map over 50 years ago. The Hammer-Trap's name is derived from the incredible hammering action. This action, which will literally rock your rod tip, also...

Hammer Trap 3/8 oz Lipless Crankbait by Bill Lewis

The Hammer-Trap is the newest offering from Bill Lewis in the lipless category, which they put on the map over 50 years ago. The Hammer-Trap's name is derived from the incredible hammering action. This action, which will literally rock your rod tip, also...

Mr. Crappie Sausage Head 1/8 oz Pre-Rigged Bait by Strike King

The unique shape of the Strike King® Mr. Crappie® Sausage Head jig can help you catch more fish. It swims in perfect balance whether cast or vertically jigged, with its Crappie Thunder® tail tentacles waving and darting. When the bite...

Mr. Crappie Sausage Head 1/16 oz Pre-Rigged Bait by Strike King

The unique shape of the Strike King® Mr. Crappie® Sausage Head jig can help you catch more fish. It swims in perfect balance whether cast or vertically jigged, with its Crappie Thunder® tail tentacles waving and darting. When the bite...

Tungsten Thunder Cricket 3/4 oz Vibrating Swim Jig by Strike King

Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make...

Bitsy Shad 1/8 oz Lipless Crankbait by Strike King

Emulating Strike King's Red Eyed Shad, the Bitsy Shad is built to resemble the famous shape and action of the original in a smaller package. This 1/8 oz. soon-to-be favorite has premium size 8 hooks, Strike King's most popular paint schemes, 3D eyes,...

Red Eye Shad 3/8 oz Lipless Crankbait by Strike King

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by Strike King's National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating...

KVD 300DS 4.75" Deep Sinking Jerkbait by Strike King

The KVD J300 Deep Sinking Jerkbait allows you to fish a jerkbait in depths that no other jerkbait can get to. Watch it sink down on your forward-facing sonar until it gets to the depth you desire, then start ripping it back to the boat and watch the...

Bitsy 2" Jerkbaits by Strike King

Strike King's Bitsy Jerkbait maintains the same ratio of roll, wiggle, and flash as the original KVD Jerkbaits, but was crafted to excel in small ponds, creeks, and lakes. The 1/8 oz. Bitsy Jerkbait and has premium size 10 hooks and is slow sinking to...

KVD Elite 300 Deep Jerkbaits by Strike King

Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 200 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD...

KVD Elite 200 Jerkbaits by Strike King

Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 200 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD...

Gravel Dawg 1/2 oz Crankbait by Strike King

Delivering a wide wobble action in a 1.5 profile, Strike King's Gravel Dawg 10 grinds through rock, wood, and grass better than any medium-diving crank bait in its class. Strike King pros Todd Castledine and Kevin VanDam worked diligently to design the...

Lil' Mr. Money 3/16 oz Spinnerbait by Strike King

The Strike King Lil' Mr. Money Spinnerbait delivers a scaled-down presentation perfect for tough fishing conditions and matching the hatch with smaller bait fish. It features a large Indiana blade for a great combination of pull and flash, as well as a...

Skip'N Buzz Buzzbait by Strike King

Designed by Pro Angler Andy Montgomery – the Skip'n Buzz features a 4/0 hook positioned perfectly to not hinder the bait's skipping ability while maintaining maximum hook ups. An exclusive additional wire holds the buzz bait frame in perfect...

Premier Plus 1/2 oz Double Willow Spinnerbait by Strike King

The Strike King Premier Plus Spinnerbait features the advanced Perfect Skirt with Magic Tails which bloom wide and serve as a trailer, adding extra bulk and strike-tempting action right out of the package. Each Perfect Skirt closely matches the colors of...

SB57 Mark Daniels Jr. 3/8 oz Squarebill Crankbait by Bill Lewis

Designed and tested by Major League Fishing angler and shallow water expert, Mark Daniels Jr., the Bill Lewis SB-57 Squarebill delivers top shelf performance at a price that can’t be beaten. Built with super thin walls that feature a unique...

Precise Walleye Crank 5/8 oz Trolling Crankbait by Bill Lewis

Made with precision-trolling in mind, the PWC was designed and tested with walleye-trolling expert, Mark Romanack, and has been 2 years in the making. There is arguably no one more knowledgeable on precision trolling than Romanack. He designed the PWC to...

Mr. Crappie Shadpole 2" Soft Swimbait by Strike King

Strike King & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has been honing his skills and knowledge to bring you the best crappie lures money can buy! The Shadpole Soft...

Tour Grade 1/2 oz Skipping Jig by Strike King

The Strike King Tour Grade Skipping Jig turns up the heat at your favorite fishing spot. Designed from scratch by pro angler Andy Montgomery, this performance skipping jig is built around a unique flat-sided head shape that glances lightly off the...