Lures

KVD Elite 300 Jerkbaits by Strike King

Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD...

Chick Magnet 7/16 oz Flat-Sided Crankbait by Strike King

The flat-sided crankbait is back, and its moving with a Tennessee swagger. Strike King Lure Company is pleased to work with industry pro and seasoned tournament angler Andy Morgan to develop the Chick Magnet flat-sided crankbait. Partnering with Strike...

Tour Grade 3/4 oz Double Willow Spinnerbaits by Strike King

Featuring an all-new, sleek head design, the Strike King Tour Grade Spinnerbaits deliver reliable performance with premium components throughout. To come through cover with ease and maintain a balanced retrieve in the water, Strike King designed a new...

Vega Frog by 6th Sense Fishing

The 6th Sense Vega Frog is hitting the market after years of R&D from our Team 6 experts and hitting it HARD. One of the most important features of this frog is the unique leak-resistant belly plug— which lets you spend more time fishing and...

Speed Wake 100 Wake Bait by 6th Sense Fishing

The 6th Sense Speed Wake was created to wake the surface at the highest possible speed without the worry of a blow out. Waking this bait over grass, stumps, trees, or simply clear water can call up the most vicious of strikes. The Speed Wake comes fully...

Nedfry 4.6" Finesse Bait by 6th Sense Fishing

The NedFry 4.6 was uniquely designed to float while maintaining the application versatility of a finesse bait, providing anglers with the perfect bait for high pressured fish.The NedFry 4.6 excels on a Ned Rig, Shakey Head,...

Divine 6.3" Shakey Worm by 6th Sense Fishing

The little brother to the 7.0 Series, and specifically designed to target & entice the more finicky fish on those tough days. Utilize the versatility of the 6.3 Series Worm for various finesse applications, such as our Divine Shakey Head, drop...

Divine 3.8" Swimbait by 6th Sense Fishing

These swimbaits were designed to deliver the perfect action while retaining its strength, fish after fish, unlike others on the market that tear up easily. The Divine Swimbait 3.8 Series are a must have, our most popular size for all species,...

CatWalk 4.6" Topwater Bait by 6th Sense Fishing

The 6th Sense CatWalk was engineered to blur the lines between power and finesse in a topwater bait. With a keel-shaped belly and balanced design, the CatWalk glides effortlessly across the surface with a tight, side-to-side “walk-the-dog”...

Clout 5.4" Stick Bait by 6th Sense Fishing

The CLOUT 5.4 worm was designed to be the best stick bait on the market. This worm has unique 3-dimensional ridges, which grab water on the fall, creating an irresistible shimmy to the fish. The CLOUT 5.4 can be used weightless, Texas-Rigged,...

Tour Grade 3/8 oz Double Willow Spinnerbait by Strike King

Featuring an all-new, sleek head design, the Strike King Tour Grade Spinnerbaits deliver reliable performance with premium components throughout. To come through cover with ease and maintain a balanced retrieve in the water, Strike King designed a new...

Tour Grade 1/2 oz Double Willow Spinnerbait by Strike King

Featuring an all-new, sleek head design, the Strike King Tour Grade Spinnerbaits deliver reliable performance with premium components throughout. To come through cover with ease and maintain a balanced retrieve in the water, Strike King designed a new...

Tour Grade 3/16 oz Weedless Ned Rig Head by Strike King

The Strike King Tour Grade Weedless Ned Head is the perfect way to present your favorite Ned Baits weedlessly around cover or complex bottom structures. The Strike King Tour Grade Weedless Ned Head includes a unique flat-pan style head shape that will...

Tour Grade 1/8 oz Weedless Ned Rig Head by Strike King

The Strike King Tour Grade Weedless Ned Head is the perfect way to present your favorite Ned Baits weedlessly around cover or complex bottom structures. The Strike King Tour Grade Weedless Ned Head includes a unique flat-pan style head shape that will...

Tour Grade 1/16 oz Weedless Ned Rig Head by Strike King

The Strike King Tour Grade Weedless Ned Head is the perfect way to present your favorite Ned Baits weedlessly around cover or complex bottom structures. The Strike King Tour Grade Weedless Ned Head includes a unique flat-pan style head shape that will...

Rage 2.75" Ned Craw by Strike King

The Rage Tail series' unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. You won't believe the splash, noise or action is...

KVD 1.5 Hard Knock Square Bill Crankbait by Strike King

Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water, power fishing. The squarebill design and unique “hunting” action will constantly "wander" with erratic movement, while still running true. It also...

KVD 100 3-5/8" Jerkbait by Strike King

The KVD 100 Jerkbait is a shallow running, darting jerkbait that shines in conditions when larger baits might be too much for the fish. Featuring a slim, minnow-shaped body and precisely engineered diving lip, the KVD 100 comes equipped with treble...

Hybrid Hunter Jr 1/2 oz Crankbait by Strike King

The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping, exaggerated hunting action with an extremely loud rattle that causes fish to strike...

Hybrid Hunter 1 oz Crankbait by Strike King

The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping, exaggerated hunting action with an extremely loud rattle that causes fish to strike with a...

Divine 3/8 oz Swim Jig by 6th Sense Fishing

The 6th Sense Divine swim jig can be dragged, swam, stroked, or flipped and retrieved through rock, trees, bushes and grass with ease.  The semi-flat, keel weighted belly of the head was designed to create a secondary swimming action and also ensure...

Divine 1/2 oz Swim Jig by 6th Sense Fishing

The 6th Sense Divine swim jig can be dragged, swam, stroked, or flipped and retrieved through rock, trees, bushes and grass with ease.  The semi-flat, keel weighted belly of the head was designed to create a secondary swimming action and also ensure...

Hybrid 4" D3 SwimCrank by 6th Sense Fishing

The 6th Sense Hybrid SwimCrank was developed to be a shallow water hybrid, crossed between a swimbait and crankbait. The SwimCrank is made to be burned and swam over any shallow structure to create a unique, realistic action that gives the angler the...

Provoke 106X 1/2 oz Jerkbait by 6th Sense Fishing

The Provoke Jerkbait Series was designed by our top pros with many key ingredients in mind. The Provoke 106X will slow float/suspend depending on water temperature at depths of 3-6ft. Our uniquely engineered tapered tail design creates the phenomenal...