Lures

Fiction Shad 4.3" Swimbait by 6th Sense Fishing

The Fiction Shad brings unmatched finesse and lifelike detail to the world of soft plastic baits. Designed for forward-facing sonar, its subtle baitfish profile and ultra-realistic 3D paint schemes make it an ideal choice for pressured fish in clear...

Fiction Shad 3.4" Swimbait by 6th Sense Fishing

The Fiction Shad brings unmatched finesse and lifelike detail to the world of soft plastic baits. Designed for forward-facing sonar, its subtle baitfish profile and ultra-realistic 3D paint schemes make it an ideal choice for pressured fish in clear...

Fiction Shad 2.8" Swimbait by 6th Sense Fishing

The Fiction Shad brings unmatched finesse and lifelike detail to the world of soft plastic baits. Designed for forward-facing sonar, its subtle baitfish profile and ultra-realistic 3D paint schemes make it an ideal choice for pressured fish in clear...

Divine 8-Blade 6.5" Umbrella Rig by 6th Sense Fishing

After two years of non-stop designing and testing with our 6th Sense Lure Lab Team & Pro Staff Ambassador Josh Jones, they are proud to introduce the Divine Umbrella Rig Series. Hand-crafted with stainless spring wire that has the perfect...

Tumbleweed Floating Dice Bait by Strike King

The Strike King Tumbleweed is a 12-sided soft plastic finesse bait with a popular dice-style body. The silicone tentacles' unique design features air pockets that give the bait lifelike vibration and unbelievable action. Available in both a heavily...

Tumbleweed Salted Sinking Dice Bait by Strike King

The Strike King Tumbleweed is a 12-sided soft plastic finesse bait with a popular dice-style body. The silicone tentacles' unique design features air pockets that give the bait unbelievable action. Available in both a heavily salted sinking formula and a...

Tour Grade 5/16 oz Colorado Turtleback Spinnerbait by Strike King

Featuring an all-new, sleek head design, the Strike King Tour Grade Spinnerbaits deliver reliable performance with premium components throughout. To come through cover with ease and maintain a balanced retrieve in the water, Strike King designed a new...

Tour Grade Tungsten 3/8 oz Compact Flipping Jig by Strike King

Colossal performance with a compact presentation, Strike King’s Tour Grade Tungsten Compact Flipping Jig features a high-quality tungsten jig head that is 40% more dense than lead for greater castability and sensitivity. The hand-tied skirt is...

Tour Grade Tungsten 1/2 oz Compact Flipping Jig by Strike King

Colossal performance with a compact presentation, Strike King’s Tour Grade Tungsten Compact Flipping Jig features a high-quality tungsten jig head that is 40% more dense than lead for greater castability and sensitivity. The hand-tied skirt is...

Tour Grade Bottom Dweller 1-3/8 oz Spinnerbait by Strike King

On a mission to accomplish depths other spinnerbaits simply cannot, Strike King’s Tour Grade Bottom Dweller Spinnerbait dives deep to target bass lurking in the depths. The extra weight in the hook shank helps the Bottom Dweller to sink and...

Tour Grade Bottom Dweller 1 oz Spinnerbait by Strike King

On a mission to accomplish depths other spinnerbaits simply cannot, Strike King’s Tour Grade Bottom Dweller Spinnerbait dives deep to target bass lurking in the depths. The extra weight in the hook shank helps the Bottom Dweller to sink and...

NEW Z-Too 3" Soft Jerkbait by Strike King

The ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait, now's the time. The Strike King 3X Z-Too answers the needs of all anglers who've tried these deadly presentations. Smaller than a standard soft jerkbait, the...

FlipGill 3.8" Swimbait by 6th Sense Fishing

The blend of a perfect bluegill profile with realistic elements has resulted in the FlipGill. The 3D eyes, gill plates, fins, and scale pattern create a lifelike appearance. Its 3.8-inch size presents fish with an irresistible, bite-sized meal. Designed...

Flat Finesse F4 1/2 oz Crankbait by 6th Sense Fishing

The 6th Sense Lure Lab set out to redefine the flat sided crankbait. The vision was to incorporate durability with castability, along with a better tight wobble hunting action for those finicky fish. This flat sided crankbait’s internal weight...

Party Prop 80 3/8 oz Jerkbait by 6th Sense Fishing

Developed in collaboration with Elite Series Pro and smallmouth expert Cory Johnston, the Party Prop is designed to be the ultimate clear-water finesse hardbait. Its sleek, minnow-shaped profile with dual spinning props features a slow and balanced sink...

KVD Ocho 6" Worms by Strike King

The Strike King Ocho soft plastic stickbaits are the real deal. The Ocho's unique 8 sided design allows the bait to undulate, especially on the fall. Rigged weightless and pitched around cover or rigged on a Carolina rig and pulled through the depths...

6XD Elite Xtra Deep Crankbaits by Strike King

Masterfully charging into territories other crankbaits fail to reach, Strike King’s 6XD Elite Crankbait dives deeper and moves faster to accomplish the right wobble and erratic action necessary to entice forceful bites from the depths. This...

NEW Z-Too 4" Soft Jerkbait by Strike King

The ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait, now's the time. The Strike King 3X Z-Too answers the needs of all anglers who've tried these deadly presentations. Smaller than a standard soft jerkbait, the...

Wake Shad 4" Jointed Wake Bait by Strike King

A classic makes its comeback – Strike King’s tried and true Wake Shad returns with a vengeance. Strike King pioneered the introduction of the jointed wake-style bait innovation to the market, leading with the original Wake Shad. This timeless...

Panorama 5" Soft Jerkbait by 6th Sense Fishing

The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and universal soft plastic that matches all sizes and colors of any forage, anywhere. The...

Panorama 3.5" Soft Jerkbait by 6th Sense Fishing

The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and universal soft plastic that matches all sizes and colors of any forage, anywhere. The...

Mr. Crappie Teen-Zee Slabalicious 1.5" Swimbaits by Strike King

Bringing all of the visual appeal and vibrating action of the original Slabalicious into a Teen-Zee size, the Mr. Crappie® Teen-Zee Slabalicious is the pint-sized powerhouse that you need on your boat deck. The paddle tail creates distinctive...

KVD Elite 2.5 Square Bill Crankbait by Strike King

Silent but deadly, the KVD Elite 2.5 Squarebill crankbait is fine-tuned and masterfully crafted to meet the specifications of legendary pro angler Kevin VanDam. The squarebill design of the KVD Elite series crankbaits effectively deflects off cover to...

Evader 70 Topwater Bait by Strike King

Accurately emulating panic-stricken baitfish, Strike King’s Evader is the small profile, hyper-effective topwater bait that you need in your line up. The metal lip design encourages the Evader to remain at the surface while also adding a bit of...