Lures

HC3 Pro-Model Crankbaits by Strike King

The Strike King Pro-Model Crankbaits are a must-have for any angler, from beginner to pro. They feature life-like 3D eyes and realistic color patterns. Just choose the series that fits your fishing conditions, and start reeling in the big ones! Series...

Hatch Spin 1 oz Bladed Bait by Lunkerhunt Lures

The Lunkerhunt Hatch Spin excels in heavy current, deep water, when fish are suspended and when long casts are required. The Hatch Spin™ has a subtle swimming action that will get you to the fish. The Hatch Spin is 2 inches in length, weighs 1 oz,...

Hatch Natural Bait by Lunkerhunt Lures

The Lunkerhunt Hatch Natural™ features a new technology that brings lead to life. The Hatch Natural is 2 inches in length and weighs 15/16 oz. It has a shad profile that simply catches fish. The Hatch Natural is a fast sinking bait that excels in...

Hard Leg FrogZ ElaZtech Bait by Z-Man

Topwater fishing fanatics, rejoice! Z-Man's dynamic Hard Leg FrogZ produce a lively, paddle foot swimming action. Extremely buoyant - floating even when rigged with the largest of magnum-sized hooks - this 4" super amphibian is virtually indestructible...

Hack Attack Pad Perch Topwater Bait by Strike King

The Hack Attack Pad Perch, designed by B.A.S.S. Elite Pro, Greg Hackney, is based on the design of the KVD Popping Perch but with a pointed nose to come through thick cover easier, such as lily pads and brush. The bait skips, walks, and splashes like a...

Hack Attack Heavy Cover 3/8 oz Swim Jig by Strike King

The Hack Attack Heavy Cover Swim Jig is designed to be fished in and around the heaviest cover. This jig is built around, an exclusive for Strike King, Gamakatsu extra strong Siwash hook; for extra bite with a heavy weed guard to help come through the...

Hack Attack Heavy Cover 1/2 oz Swim Jig by Strike King

The Strike King Hack Attack Heavy Cover Swim Jig was designed by Bassmaster Elite Series veteran, Greg Hackney to be fished in and around the heaviest cover out there. Built around a super strong Gamakatsu Siwash hook designed exclusively for Strike...

Hack Attack 3/8 oz Fluorocarbon Flipping Jig by Strike King

Fluorocarbon Flipping Jig is perfect for those times when you need the added stealth of fluorocarbon and a smaller presentation. Designed around a smaller diameter hook than the original Hack Attack Jig, the hook’s smaller diameter allows...

Hack Attack 1/2 oz Fluorocarbon Flipping Jig by Strike King

Fluorocarbon Flipping Jig is perfect for those times when you need the added stealth of fluorocarbon and a smaller presentation. Designed around a smaller diameter hook than the original Hack Attack Jig, the hook’s smaller diameter allows...

Gulp Alive! 4" Minnow by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Gulp! Alive! 3" Minnow by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Glow Blade Double Willow 3/8 oz Spinnerbait by Booyah Bait Co

The Booyah Glow Blade Spinnerbaits are hard to beat in stained or dingy water and maybe your ace in the hole when the clouds take over. Finished with a durable hi-viz glow paint on both blades and the head, with a vibrant 50 strand silicone skirt back on...

Glow Blade Double Willow 1/2 oz Spinnerbait by Booyah Bait Co

The Booyah Glow Blade Spinnerbaits are hard to beat in stained or dingy water and maybe your ace in the hole when the clouds take over. Finished with a durable hi-viz glow paint on both blades and the head, with a vibrant 50 strand silicone skirt back on...

Generator Walleye Deep Lighted Crankbaits by Bandit

The Bandit Generator features two glow stick insertion points that allow for the body to illuminate and glow.  This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive...

Flutter Laker Taker 1/4 oz Spoon by Bay de Noc Lure Co.

Bay De Noc's thin Flutter Laker Takers are made of .020 spring brass – flutter spoon version. With a sharp bend in the treble hook end, this makes them very popular for slow trolling or multiple lure use on down riggers.These spoons can be trolled...

Flit 120 Jerkbait by IMA

3 Hooks: Made with three hooks.  This design helps increase catch ratio when fish are in a reactive mood and not willing to aggressively feed.  Most commonly an asset in colder water early and late in the year and in post frontal...

Flicker Shad FFSH7M 7cm Crankbait by Berkley

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique...

Flicker Shad FFSH6M 6cm Crankbait by Berkley

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the...

Flicker Shad FFSH5M 5cm Crankbait by Berkley

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique...

Flicker Minnow FFMN9D 9 cm Crankbait by Berkley

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker...

Flicker Minnow FFMN11D 11 cm Crankbait by Berkley

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker...

Flatfish Spreader Bar Accessory Kits by Yakima

Yakima's Spreader Bar kits are designed to replace the belly hook on your FlatFish, giving you three hooks instead of two for an increased chance of hookups. The Spreader Bar kits come with three bars pre-rigged with treble hooks. Model # Bait...

Flash Fly Twinkie Rig by Luhr Jensen

Rigged with 72" of crystal clear 40lb. fluorocarbon leader the high strength Sufix® leader has exceptional shock absorption and abrasion resistance. Everglo skirting tinsel fibers, 3D eyes and quality VMC® hooks make the pro-rigged Jensen Flash Fly...

Flash Bang 3/8 oz Ice Jigging Rattle Spoon by 13 Fishing

The 13 Fishing Flash Bang Jigging Spoon provides anglers an edge over traditional rattle spoons on the market with an integrated rattle chamber and glow stick. The brass rattle chamber emits high-pitch frequencies, attracting gamefish from a distance...