Lures

RkCrawler MD 55 1/2 oz Medium Diving Crankbait by Spro

The Rk Crawler MD 55 crankbait was desighned by B.A.S.S. Elite Series Angler Mike McClelland. The RkCrawler MD 55 features all the benefits of the RkCrawler 55. With a shallower dive angle, this bait will be able to come through rock s more like a square...

Fat Papa 55 Squarebill Crankbait by Spro

The Fat Papa SB was designed by B.A.S.S. Elite Series Angler Russ Lane. The bait features a frantic hunting action, similar to a balsa bait, but it has the durability of a plastic bait. The computer chip bill, high buoyancy, and line tie placement allows...

Aruku Shad 75 Lipless Crankbait by Spro

The Aruku Shad 75 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the...

Hunter 65 Squarebill Crankbait by Spro

Hunter 65 SB brings the versatile square bill bait into play. Square bill baits are notoriousfor getting the biggest of bass to strike as they deflect off the thick cover. It’s erratic hunting action and loud knocking sound gets the...

X-Rap XR04 1.5" Jerkbait by Rapala

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture...

Ott's Garage OG Slim OGS06 2.75" Crankbait by Rapala

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe’s Garage. The Rapala® Slim is a balsa, flat-sided bait with a medium wobble and tight...

Jigging Rap W2 1.25" Vertical Jig by Rapala

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo style...

Rattlin Chunk by Googan Squad

After countless requests, the Googan Squad has developed the perfect jig Trailer. Using the Rattlin' Ned and Krackin' Craw as inspiration, members of the squad have put months into testing and developing the perfect chunk style bait. This bait can be...

Mondo Worm 7.25" by Googan Baits

Big worms catch big fish. The Mondo Worm was created by legendary angler and Texan Lake Fork Guy and was specifically designed for catching big ol' bass. Rig it up Texas style with a 5/0 hook and start targeting your favorite big fish spots...

Bandito Bug 3.3" Creature Bait by Googan Baits

The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Designed with a unique kicking action, the Bandito Bug gets its drawing power from the highly engineered flanges attached at the tips of each arm. This...

Vault 42 1/4 oz. Blade Bait by Damiki Tackle

The Vault is a tiny blade – vibration bait – great for targeting bass, as well as various other fish species.Excellent for ripping through baitfish in cold water, it accurately mimics a variety of forage species with its unique vibrating...

Silver Buddy 1/2 oz. Blade Bait

Those old Kentucky boys who have been filling their stringers with bass, walleye, stripers, and just about anything that swims have finally decided to share their greatest fishing secrtet with the rest of the world. It's that hunk of iron called the...

Silver Buddy 3/4 oz. Blade Bait

Those old Kentucky boys who have been filling their stringers with bass, walleye, stripers, and just about anything that swims have finally decided to share their greatest fishing secrtet with the rest of the world. It's that hunk of iron called the...

Silver Buddy 1/4 oz. Blade Bait

Those old Kentucky boys who have been filling their stringers with bass, walleye, stripers, and just about anything that swims have finally decided to share their greatest fishing secrtet with the rest of the world. It's that hunk of iron called the...

Silver Buddy 1 oz. Blade Bait

Those old Kentucky boys who have been filling their stringers with bass, walleye, stripers, and just about anything that swims have finally decided to share their greatest fishing secrtet with the rest of the world. It's that hunk of iron called the...

Vega Frog by 6th Sense Fishing

The 6th Sense Vega Frog is hitting the market after years of R&D from our Team 6 experts and hitting it HARD. One of the most important features of this frog is the unique leak-resistant belly plug— which lets you spend more time fishing and...

Speed Wake 100 Wake Bait by 6th Sense Fishing

The 6th Sense Speed Wake was created to wake the surface at the highest possible speed without the worry of a blow out. Waking this bait over grass, stumps, trees, or simply clear water can call up the most vicious of strikes. The Speed Wake comes fully...

Nedfry 4.6" Finesse Bait by 6th Sense Fishing

The NedFry 4.6 was uniquely designed to float while maintaining the application versatility of a finesse bait, providing anglers with the perfect bait for high pressured fish.The NedFry 4.6 excels on a Ned Rig, Shakey Head,...

Divine 6.3" Shakey Worm by 6th Sense Fishing

The little brother to the 7.0 Series, and specifically designed to target & entice the more finicky fish on those tough days. Utilize the versatility of the 6.3 Series Worm for various finesse applications, such as our Divine Shakey Head, drop...

Divine 3.8" Swimbait by 6th Sense Fishing

These swimbaits were designed to deliver the perfect action while retaining its strength, fish after fish, unlike others on the market that tear up easily. The Divine Swimbait 3.8 Series are a must have, our most popular size for all species,...

CatWalk Topwater Bait by 6th Sense Fishing

The 6th Sense CatWalk was designed as a topwater walking bait that incorporates a unique power & finesse action. Utilizing its keel-shaped belly design, the CatWalk cuts through the water's subsurface, delivering a realistic,...

Clout 5.4" Stick Bait by 6th Sense Fishing

The CLOUT 5.4 worm was designed to be the best stick bait on the market. This worm has unique 3-dimensional ridges, which grab water on the fall, creating an irresistible shimmy to the fish. The CLOUT 5.4 can be used weightless, Texas-Rigged,...

Tingler Spoon 1/8 oz by VMC

The VMC Tingler Spoon’s unmatched wide wobbling action exaggerates the movement of dying baitfish with its unique curved body and V-Shaped design. Large Holographic Eye, wide variety of holographic attractor and live baitfish patterns increase...

Tumbler Spoon 1/12 oz by VMC

The VMC Tumbler Spoon is the ultimate one-two punch lure. It’s unique “knuckle” bend offers a slow tumbling action for those finicky biters or when a subtle action spoon is critical to matching the behavior of neutral to negative fish...