Fishing

Floater Elite 120 Gilded Jerkbait by Rapala

The Rapala Floater Elite Jerkbait pairs a natural baitfish profile with premium balsa wood and through-wire construction to deliver a versatile “wounded minnow” action that adapts to a wide range of retrieve speeds—from ultra-slow...

Floater Elite 85 Gilded Jerkbait by Rapala

The Rapala Floater Elite Jerkbait pairs a natural baitfish profile with premium balsa wood and through-wire construction to deliver a versatile “wounded minnow” action that adapts to a wide range of retrieve speeds—from ultra-slow...

Dives-To DT12 2.25" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

CrushCity Freeloader 5.25" Soft Jerkbait by Rapala

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Tail rings give bait attracting subtle...

CrushCity The Mayor 3.5" Swimbait by Rapala

To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor is the perfect candidate to crush big bass. The Mayor is a swimbait you can leave tied on all season long to handle almost any situation on any body of water...

CrushCity Mooch Minnow 4.5" Swimbait by Rapala

The Mooch Minnow combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven to win...

CrushCity Mooch Minnow 2.5" Swimbait by Rapala

The Mooch Minnow combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven to win...

Accel RX Baitcasting Reel by Lew's

The Accel™ RX Baitcast Reel is built with the innovative ParaMag® RX™ braking system, a friction-free, radial paramagnetic design that ensures exceptional castability while providing maximum control and minimizing backlashes for smoother,...

2025 Tatula X TW 100 Baitcasting Reel by Daiwa

Designed to excel in a wide range of applications, the New Tatula X TW 100 reel incorporates Daiwa's innovative LC Concept MAGFORCE-Z Spool, engineered to maximize casting distance with a broad spectrum of lures. This advanced spool technology, combined...

Shappell Universal Shelter Anchor Drill Adapter by Eagle Claw

The Anchor Drill Bit Adapter allows ice anglers to use cordless drills to drill ice anchors into the ice and secure their shelters quickly—the Adapter with most T-type or oval-style ice anchors.

Clout Ice Combo by 13 Fishing

Take control of the ice. This rod and reel combo delivers unmatched sensitivity, smooth performance, and comfortable handling so you can feel every strike and land every fish. Clout is built for anglers who want to dominate the day on the ice. Reel...

Capture Walleye Ice Combo by 13 Fishing

Strength meets precision. Capture Walleye is built to handle the power of big fish under the ice, with the sensitivity to feel every strike and the muscle to finish the fight.Reel Features: 2 Ball Bearings Plus IAR Composite Frame and Rotor Composite...

Wicked Gen 3 Ice Combo by 13 Fishing

Wicked Ice Spinning Combos have the same great blank and guides as the original just with a new evolve reel seat with a white soft touch finish. The solid toray blank rods have evolve carbon divide-2 white reel seat and evolve performance guides. The...

Force Ice Combo by 13 Fishing

Strike with precision. Reel with control. Every move flows effortlessly, every catch counts. Force keeps you in rhythm with the bite, letting you react faster, hold longer, and stay in control on the ice. Reel Features: 1 Ball Bearing Composite Frame...

Arctic Ice Fishing Tip-Up by Eagle Claw

Eagle Claw's plastic tip-ups are budget-friendly, quality tip-ups that are a durable ice fishing tools designed for reliability in cold weather.

Trophy Thermal Tip-Up by Clam Outdoors

The best tip up for the extreme cold! Frozen over holes can be common when you are using tip-ups and the Trophy Thermal Tip Up from Clam is the solution - a thermal foam liner that is completely sealed for durability.  The Clam Trophy Thermal Tip Up...

Watchtower LED Lighted Tip-Up by Clam Outdoors

Spot your bites faster—day or night—with the Clam Watchtower Tip-Up. When the flag tower pops and the LED lights start flashing, you’ll know the action has begun. This fully insulated tip-up keeps your hole ice-free, while...

Accucast Wide Arbor Ultralight Spinning Reel by HT Enterprises

The Accucast Ultralight Spinning Reel is perfect for ice fishing with features such as an extended reel foot for easier use with the sliding rings found on some ice rod handles, longer necks to leave room for use with gloves, and an increased angle which...

ICE XPLORE 9 w/ MEGA Live 2 Bundle by Humminbird

Take your ice fishing to the next level with the ICE XPLORE + MEGA Live 2 Bundle delivering next-gen clarity, helping anglers catch more fish and enjoy every moment on the ice. Built for hardwater, this bundle delivers unmatched clarity, precision,...

Willis Thermal Hog Bait Bag by 6th Sense Fishing

The Large 6th Sense Bait Bag provides expanded tackle storage while maintaining the proven design of the original. Built from durable, water-resistant fabric, this bag protects contents from spray and weather. It comfortably holds 15–20...

The Shindo 6" Soft Jerkbait by 6th Sense Fishing

The Shindo – Redefining the Minnow Game  The 6th Sense Shindo is a Patent-Pending minnow that’s changing the way anglers approach FFS techniques. From pinging to strolling to subtle shaking, the Shindo was built to excel in every...

Zoo Wake 4.25" Hollow Body Topwater Bait by Snag Proof Lures

Introducing the Zoo Wake, the revolutionary wake-style hollow-body topwater bait with a unique body style and swimming action. The Zoo Wake brings together the best features between a frog and a swimbait, giving the fish something they haven't seen...

BaitFuel Fuse Gel 1.75 oz Fish Attractant Tube by NetBait

Fuse Gel is the latest innovation from BaitFuel, developed with the new MAG Formula—Maximum Attraction Gel. This advanced formula creates a powerful, supercharged scent shell around any lure, especially soft baits. Amplifying strike zones and...

BassRat 2.5" Topwater Bait by Scum Frog

Features: Length 2.5" Weight: 1/2oz Expertly Designed: Its unique balance allows anglers of all skill levels to easily walk it nearly 180 degrees with minimal forward movement. The Softest Frog: Soft, pliable body for instant compression to enhance hook...