Fishing

Finesse TUSH The Ultimate Swimbait Hook by Core Tackle

Designed for exceptional belly roll and high hookup ratios, TUSH is The Ultimate Swimbait Hook for tight cover. With an internal weight system that locks your bait in place, TUSH extends swimbait life and increases fishing success.   The Finesse...

Supaku Swimmer 95 SS 3.75" Swimbait by Geecrack

The Geecrack Supaku Swimmer 95 SS is a slow-sinking, jointed finesse swimbait designed for pressured, clear-water, and baitfish-focused conditions. It features a realistic soft tail, 3D eyes, and a, natural "S" swimming action to trigger...

Finesse Model Cue Bomb 1.2" Dice Bait by Geecrack

The Geecrack Finesse Cue Bomb (1" or 1.2") is a compact, dice-shaped, soft plastic lure featuring thinner, highly sensitive tentacles for a subtle, non-intimidating profile. Designed with Alton Jones Jr., it excels on a drop...

Finesse Model Cue Bomb 1" Dice Bait by Geecrack

The Geecrack Finesse Cue Bomb (1" or 1.2") is a compact, dice-shaped, soft plastic lure featuring thinner, highly sensitive tentacles for a subtle, non-intimidating profile. Designed with Alton Jones Jr., it excels on a drop...

Bellows Gill 3.8" Creature Bait by Geecrack

Designed with the input of famed Lake Biwa fishing guide, Yuho Ito, the Geecrack Bellows Gill Creature Bait is an exciting new soft plastic bait concept that mimics the unique swimming action and broad profile of a bluegill. Molded with a ribbing from...

Hover UV Floating Jig Heads Kit by VMC

VMC's Pro Series Hover Jig is a precision balanced floating jig head featuring 3D holographic eyes, UV Bright paint finishes and a premium hi carbon steel forged hook. The Hover head also includes a built-in trailer hook loop. Features: HOOK Built-In...

Hover Glow #4 Floating Jig Heads Kit by VMC

VMC's Pro Series Hover Jig is a precision balanced floating jig head featuring 3D holographic eyes, ultra glow paint finishes and a premium hi carbon steel forged hook. The Hover head also includes a built-in trailer hook loop. Features: HOOK Built-In...

Hover #4 Floating Jig Heads Kit by VMC

VMC's Pro Series Hover Jig is a precision balanced floating jig head featuring 3D holographic eyes and a premium hi carbon steel forged hook. The Hover head also includes a built-in trailer hook loop. Features: HOOK Built-In Trailer Hook...

Minnow Shaker MSJ Natural Jig Heads by VMC

The Minnow Shaker Jig perfectly suits minnow body soft plastics. The Extra Wide Gap Round Bend hook is equipped with dual mono bait keepers to keep your soft plastics secure, while a unique 45-degree line-tie maximizes your bait's rocking action...

Bellows Gill 2.8" Creature Bait by Geecrack

Designed with the input of famed Lake Biwa fishing guide, Yuho Ito, the Geecrack Bellows Gill Creature Bait is an exciting new soft plastic bait concept that mimics the unique swimming action and broad profile of a bluegill. Molded with a ribbing from...

CrushCity The Jerk 3.75" Soft Jerkbait by Rapala

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action - whether rigged on a worm hook moped on a jig, or set on a...

Shake'Em Up 19mm Dice Bait by Skinny Bear

Shake ’Em Up Dice Bait brings a compact, finesse-friendly profile to drop shots and weighted wacky rigs when smallmouth, largemouth, panfish, and trout want a subtle meal. The durable TPE body improves hook longevity during repeated rigging, while...

Shake'Em Up 10mm Dice Bait 2pk by Skinny Bear

Shake ’Em Up Dice Bait brings a compact, finesse-friendly profile to drop shots and weighted wacky rigs when smallmouth, largemouth, panfish, and trout want a subtle meal. The durable TPE body improves hook longevity during repeated rigging, while...

Spotlight Minnow 4.25" Swimbait by Big Bite Baits

The Spotlight Minnow, designed by Big Bite Baits pro Drew Gill, is tailored for Forward Facing Sonar. Finding fish is one thing – making them bite is another, and this is where the Spotlight Minnow shines. A hollow body design and wedge-angle tails...

Spotlight Minnow 4.8" Swimbait by Big Bite Baits

The Spotlight Minnow, designed by Big Bite Baits pro Drew Gill, is tailored for Forward Facing Sonar. Finding fish is one thing – making them bite is another, and this is where the Spotlight Minnow shines. A hollow body design and wedge-angle tails...

Coike 23mm Dice Bait by Hideup

The Hideup Coike is a floating urchin-style creature bait designed to be rigged weightless, or on dropshot, neko rig, or free rig. The high-floating elastomer material of the Coike makes the bait buoyant and resistant to tears, and allows its numerous...

Coike 17mm Dice Bait by Hideup

The Hideup Coike is a floating urchin-style creature bait designed to be rigged weightless, or on dropshot, neko rig, or free rig. The high-floating elastomer material of the Coike makes the bait buoyant and resistant to tears, and allows its numerous...

Size 5 Classic Vibrax Spinners by Blue Fox

Blue Fox's Classic Vibrax Spinner utilizes a patented two-part body that emits low-frequency sound vibrations to attract fish and trigger strikes while virtually eliminating line twist. The Classic Vibrax® features a colored bell with a coordinating...

Size 3 Classic Vibrax Spinners by Blue Fox

Blue Fox's Classic Vibrax Spinner utilizes a patented two-part body that emits low-frequency sound vibrations to attract fish and trigger strikes while virtually eliminating line twist. The Classic Vibrax® features a colored bell with a coordinating...

Size 1 Classic Vibrax Spinners by Blue Fox

Blue Fox's Classic Vibrax Spinner utilizes a patented two-part body that emits low-frequency sound vibrations to attract fish and trigger strikes while virtually eliminating line twist. The Classic Vibrax® features a colored bell with a coordinating...

2025 Crossfire LT Spinning Reel by Daiwa

LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear!  ** Shirt must be added to cart! Click here to select color/size. **    The all-new CROSSFIRE LT features a complete...

Divine 4-Blade 5.5" Umbrella Rig Jr. by 6th Sense Fishing

After two years of intense development and on-the-water testing with 6th Sense Lure Lab and Pro Staff Ambassador Josh Jones, the Divine Umbrella Rig Series is finally here. Engineered for anglers who demand performance, this rig is built with stainless...

Dancin Shad 5" Swimbait by Game Changer Bait

Introducing the Dancin Shad, the epitome of realism and innovation in fishing baits. This one-of-a-kind lure is meticulously designed to look, smell, and move like a real fish, setting a new standard in its category...

Refrax Black Jig Heads by BKK

The BKK Refrax Jig head is a high-performance jig head designed with a multifaceted profile, lifelike 3D holographic eyes, and custom paint finishes that accurately mimic various baitfish species—perfect for fooling even the most experienced...