Fishing

The Shindo 6" Soft Jerkbait by 6th Sense Fishing

The Shindo – Redefining the Minnow Game  The 6th Sense Shindo is a Patent-Pending minnow that’s changing the way anglers approach FFS techniques. From pinging to strolling to subtle shaking, the Shindo was built to excel in every...

Zoo Wake 4.25" Hollow Body Topwater Bait by Snag Proof Lures

Introducing the Zoo Wake, the revolutionary wake-style hollow-body topwater bait with a unique body style and swimming action. The Zoo Wake brings together the best features between a frog and a swimbait, giving the fish something they haven't seen...

BaitFuel Fuse Gel 1.75 oz Fish Attractant Tube by NetBait

Fuse Gel is the latest innovation from BaitFuel, developed with the new MAG Formula—Maximum Attraction Gel. This advanced formula creates a powerful, supercharged scent shell around any lure, especially soft baits. Amplifying strike zones and...

BassRat 2.5" Topwater Bait by Scum Frog

Features: Length 2.5" Weight: 1/2oz Expertly Designed: Its unique balance allows anglers of all skill levels to easily walk it nearly 180 degrees with minimal forward movement. The Softest Frog: Soft, pliable body for instant compression to enhance hook...

Launch XS 5/8 oz Hollow Body Frog by Scum Frog

Features: Smaller profile of the Launch Frog Weight: 5/8 oz Larger body for increased buoyancy Brass button-style tail weight Internal tungsten weight system Premium “RED” double frog hook3 Manufactured at American Baitworks in Mississippi,...

Tiny Paca Chunk 2" BaitFuel Jig Trailers by Netbait

When a company goes to the trouble of putting a patent on the claws of a trailer you know the action and appearance must be something special. NetBait did exactly that with their Paca Chunk trailers. The patented design gives the claws of the Paca Chunk...

Niku Soldier Fly 1.25" Soft Plastic by Clam Outdoors

The 1.25” Soldier Fly was designed in collaboration with The Crappie Chronicles to imitate another popular forage, the soldier fly larvae. This bait does some incredible things underwater. The flat body darts all over the place and has a unique...

Safyre Spinning Reel by Okuma

The Okuma Safyre Spinning Reel is designed for reliable performance in freshwater and saltwater inshore environments. It features oversized HDG+ high-density gearing and a machine-cut brass pinion gear for increased torque and durability. The Flite Drive...

Tungsten Mighty Maggot 1/16 oz Micro Jig by Kenders

The Tungsten Mighty Maggot is a compact, high-density jig designed for precision strikes on crappies, perch, bluegills, and trout. With a vertical profile and subtle rocking action, it’s deadly when fish are finicky or neutral. Whether you’re...

Wicked Long Stem Ice Spinning Reel by 13 Fishing

Lightweight doesn’t mean fragile. Wicked’s ultra-durable frame is crafted to thrive under the toughest ice fishing conditions. Inside, the Slide Drag system provides consistent and even pressure for all ice fishing applications, while...

Baitstriker Ice Spinning Reel by 13 Fishing

Deadsticking perfected. The Bait Striker™ with its exclusive BaitStriker Switch lets you fish hands-free without missing the strike. Trusted tech for anglers who demand results beneath the ice. Features: 7 Stainless Steel Ball Bearings Plus...

Tungsten Torpedo 3/16 oz Spoon by VMC

Tungsten construction provides the best return on electronics. Ultra fast sinking to target fish before they pass by. Small attractor blade adds flash and vibration. VMC® Ultra Glow colors last up to 15 minutes. UV polished metal finishes and double...

Tungsten Torpedo 1/8 oz Spoon by VMC

Tungsten construction provides the best return on electronics. Ultra fast sinking to target fish before they pass by. Small attractor blade adds flash and vibration. VMC® Ultra Glow colors last up to 15 minutes. UV polished metal finishes and double...

Tungsten Torpedo 1/4 oz Spoon by VMC

Tungsten construction provides the best return on electronics. Ultra fast sinking to target fish before they pass by. Small attractor blade adds flash and vibration. VMC® Ultra Glow colors last up to 15 minutes. UV polished metal finishes and double...

Black Stainless Fast Snaps 10pk by VMC

Ideal For Fast Drop Shot Weight Changes. Features: Stainless Steel Black Nickel Fast Bait Or Hook Change Ideal For Fast Drop Shot Weight Changes

Jigging Shadow Rap JSDR07 2.75" Vertical Jig by Rapala

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the broader silhouette, modern internal metallic finishes...

Tungsten BugBite 1/16 oz Jig by VMC

Small larva-like realism for strike inducing attraction. Lead free Tungsten construction provides the best sensitivity and return on traditional fish-finders and forward facing sonar Premium. VMC® treble hook increases hook up percentages. Available...

Tungsten BugBite 1/32 oz Jig by VMC

Small larva-like realism for strike inducing attraction. Lead free Tungsten construction provides the best sensitivity and return on traditional fish-finders and forward facing sonar Premium. VMC® treble hook increases hook up percentages. Available...

Spiny Lobster 27mm Micro Soft Plastic by 13 Fishing

The Spiny Lobster is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused with Donkey Sauce proprietary formulation of amino acids and proteins that trigger feeding and...

Reel Anchor Wrap Multi-Pack by 13 Fishing

Legend tells us of a place, somewhere outside the range of Uber and WiFi signals, where outlet malls and vegan juice bars cease to exist. It’s a place where stories are told without emojis and memories are made without selfies. We’re talking...

Micro Joystick 24mm Soft Plastic by 13 Fishing

The Micro Joystick is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused with Donkey Sauce proprietary formulation of amino acids and proteins that trigger feeding and...

Bio-Gill 4" Wake Bait Pro by FishLab

The Bio Gill Pro Wake Bait is a three-piece, double-jointed high-floating bait that pushes a wide rolling wake on slow to medium retrieves. Its subtle clacking sound calls fish from a distance, while its stable design shines in both steady and...

BBZ Bio-Shad 4" Crankbait by FishLab

The thrill of chasing down and landing that double-digit fish has been a passion of award-winning lure designer Bill Siemantel of BBZ baits as well as FishLab Product Manager Mike Bennett for many years. This year, the two minds combined to create the...

Aventa Float Fly Fishing Reel by Okuma

Successful center-pin angling requires a mastery of line control to produce the perfect presentation. The Aventa float reel, an advanced example of precision alignment and incredible freespool, sets a new standard for what can be expected in a...