Fishing

Sakamata Shad 4.5" Soft Jerkbait by Deps

Deps Sakamata Shad is designed as a soft stick jerkbait with jumping dart action imitating escaping baitfish.  This action is realized by the keels on both sides of the body.  Sakamata Shad works great not only under surface with no-sinker rig,...

Floater Elite 120 Gilded Jerkbait by Rapala

The Rapala Floater Elite Jerkbait pairs a natural baitfish profile with premium balsa wood and through-wire construction to deliver a versatile “wounded minnow” action that adapts to a wide range of retrieve speeds—from ultra-slow...

Floater Elite 85 Gilded Jerkbait by Rapala

The Rapala Floater Elite Jerkbait pairs a natural baitfish profile with premium balsa wood and through-wire construction to deliver a versatile “wounded minnow” action that adapts to a wide range of retrieve speeds—from ultra-slow...

Dives-To DT12 2.25" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

CrushCity Freeloader 5.25" Soft Jerkbait by Rapala

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Tail rings give bait attracting subtle...

CrushCity The Mayor 3.5" Swimbait by Rapala

To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor is the perfect candidate to crush big bass. The Mayor is a swimbait you can leave tied on all season long to handle almost any situation on any body of water...

CrushCity Mooch Minnow 4.5" Swimbait by Rapala

The Mooch Minnow combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven to win...

CrushCity Mooch Minnow 2.5" Swimbait by Rapala

The Mooch Minnow combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven to win...

Accel RX Baitcasting Reel by Lew's

The Accel™ RX Baitcast Reel is built with the innovative ParaMag® RX™ braking system, a friction-free, radial paramagnetic design that ensures exceptional castability while providing maximum control and minimizing backlashes for smoother,...

2025 Tatula X TW 100 Baitcasting Reel by Daiwa

Designed to excel in a wide range of applications, the New Tatula X TW 100 reel incorporates Daiwa's innovative LC Concept MAGFORCE-Z Spool, engineered to maximize casting distance with a broad spectrum of lures. This advanced spool technology, combined...

Clout Ice Combo by 13 Fishing

Take control of the ice. This rod and reel combo delivers unmatched sensitivity, smooth performance, and comfortable handling so you can feel every strike and land every fish. Clout is built for anglers who want to dominate the day on the ice. Reel...

Capture Walleye Ice Combo by 13 Fishing

Strength meets precision. Capture Walleye is built to handle the power of big fish under the ice, with the sensitivity to feel every strike and the muscle to finish the fight.Reel Features: 2 Ball Bearings Plus IAR Composite Frame and Rotor Composite...

Wicked Gen 3 Ice Combo by 13 Fishing

Wicked Ice Spinning Combos have the same great blank and guides as the original just with a new evolve reel seat with a white soft touch finish. The solid toray blank rods have evolve carbon divide-2 white reel seat and evolve performance guides. The...

Force Ice Combo by 13 Fishing

Strike with precision. Reel with control. Every move flows effortlessly, every catch counts. Force keeps you in rhythm with the bite, letting you react faster, hold longer, and stay in control on the ice. Reel Features: 1 Ball Bearing Composite Frame...

Willis Thermal Hog Bait Bag by 6th Sense Fishing

The Large 6th Sense Bait Bag provides expanded tackle storage while maintaining the proven design of the original. Built from durable, water-resistant fabric, this bag protects contents from spray and weather. It comfortably holds 15–20...

The Shindo 6" Soft Jerkbait by 6th Sense Fishing

The Shindo – Redefining the Minnow Game  The 6th Sense Shindo is a Patent-Pending minnow that’s changing the way anglers approach FFS techniques. From pinging to strolling to subtle shaking, the Shindo was built to excel in every...

Zoo Wake 4.25" Hollow Body Topwater Bait by Snag Proof Lures

Introducing the Zoo Wake, the revolutionary wake-style hollow-body topwater bait with a unique body style and swimming action. The Zoo Wake brings together the best features between a frog and a swimbait, giving the fish something they haven't seen...

BaitFuel Fuse Gel 1.75 oz Fish Attractant Tube by NetBait

Fuse Gel is the latest innovation from BaitFuel, developed with the new MAG Formula—Maximum Attraction Gel. This advanced formula creates a powerful, supercharged scent shell around any lure, especially soft baits. Amplifying strike zones and...

BassRat 2.5" Topwater Bait by Scum Frog

Features: Length 2.5" Weight: 1/2oz Expertly Designed: Its unique balance allows anglers of all skill levels to easily walk it nearly 180 degrees with minimal forward movement. The Softest Frog: Soft, pliable body for instant compression to enhance hook...

Launch XS 5/8 oz Hollow Body Frog by Scum Frog

Features: Smaller profile of the Launch Frog Weight: 5/8 oz Larger body for increased buoyancy Brass button-style tail weight Internal tungsten weight system Premium “RED” double frog hook3 Manufactured at American Baitworks in Mississippi,...

Tiny Paca Chunk 2" BaitFuel Jig Trailers by Netbait

When a company goes to the trouble of putting a patent on the claws of a trailer you know the action and appearance must be something special. NetBait did exactly that with their Paca Chunk trailers. The patented design gives the claws of the Paca Chunk...

Niku Soldier Fly 1.25" Soft Plastic by Clam Outdoors

The 1.25” Soldier Fly was designed in collaboration with The Crappie Chronicles to imitate another popular forage, the soldier fly larvae. This bait does some incredible things underwater. The flat body darts all over the place and has a unique...

Safyre Spinning Reel by Okuma

The Okuma Safyre Spinning Reel is designed for reliable performance in freshwater and saltwater inshore environments. It features oversized HDG+ high-density gearing and a machine-cut brass pinion gear for increased torque and durability. The Flite Drive...

Tungsten Mighty Maggot 1/16 oz Micro Jig by Kenders

The Tungsten Mighty Maggot is a compact, high-density jig designed for precision strikes on crappies, perch, bluegills, and trout. With a vertical profile and subtle rocking action, it’s deadly when fish are finicky or neutral. Whether you’re...