Fishing

FlipGill 3.8" Swimbait by 6th Sense Fishing

The blend of a perfect bluegill profile with realistic elements has resulted in the FlipGill. The 3D eyes, gill plates, fins, and scale pattern create a lifelike appearance. Its 3.8-inch size presents fish with an irresistible, bite-sized meal. Designed...

Flat Finesse F4 1/2 oz Crankbait by 6th Sense Fishing

The 6th Sense Lure Lab set out to redefine the flat sided crankbait. The vision was to incorporate durability with castability, along with a better tight wobble hunting action for those finicky fish. This flat sided crankbait’s internal weight...

Party Prop 80 3/8 oz Jerkbait by 6th Sense Fishing

Developed in collaboration with Elite Series Pro and smallmouth expert Cory Johnston, the Party Prop is designed to be the ultimate clear-water finesse hardbait. Its sleek, minnow-shaped profile with dual spinning props features a slow and balanced sink...

KVD Ocho 6" Worms by Strike King

The Strike King Ocho soft plastic stickbaits are the real deal. The Ocho's unique 8 sided design allows the bait to undulate, especially on the fall. Rigged weightless and pitched around cover or rigged on a Carolina rig and pulled through the depths...

6XD Elite Xtra Deep Crankbaits by Strike King

Masterfully charging into territories other crankbaits fail to reach, Strike King’s 6XD Elite Crankbait dives deeper and moves faster to accomplish the right wobble and erratic action necessary to entice forceful bites from the depths. This...

NEW Z-Too 4" Soft Jerkbait by Strike King

The ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait, now's the time. The Strike King 3X Z-Too answers the needs of all anglers who've tried these deadly presentations. Smaller than a standard soft jerkbait, the...

Wake Shad 4" Jointed Wake Bait by Strike King

A classic makes its comeback – Strike King’s tried and true Wake Shad returns with a vengeance. Strike King pioneered the introduction of the jointed wake-style bait innovation to the market, leading with the original Wake Shad. This timeless...

Panorama 5" Soft Jerkbait by 6th Sense Fishing

The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and universal soft plastic that matches all sizes and colors of any forage, anywhere. The...

Panorama 3.5" Soft Jerkbait by 6th Sense Fishing

The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and universal soft plastic that matches all sizes and colors of any forage, anywhere. The...

Mr. Crappie Teen-Zee Slabalicious 1.5" Swimbaits by Strike King

Bringing all of the visual appeal and vibrating action of the original Slabalicious into a Teen-Zee size, the Mr. Crappie® Teen-Zee Slabalicious is the pint-sized powerhouse that you need on your boat deck. The paddle tail creates distinctive...

KVD Elite 2.5 Square Bill Crankbait by Strike King

Silent but deadly, the KVD Elite 2.5 Squarebill crankbait is fine-tuned and masterfully crafted to meet the specifications of legendary pro angler Kevin VanDam. The squarebill design of the KVD Elite series crankbaits effectively deflects off cover to...

Evader 70 Topwater Bait by Strike King

Accurately emulating panic-stricken baitfish, Strike King’s Evader is the small profile, hyper-effective topwater bait that you need in your line up. The metal lip design encourages the Evader to remain at the surface while also adding a bit of...

Mr. Crappie Teen-Zee Tails 1.5" Swimbaits by Strike King

Small in size but big in impact, Mr. Crappie Teen-Zee Tails are sure to lure in attention from curious crappie. The split tail design of the Teen-Zee Tails allows for individual movement of each fin to create hyper-realistic action in the water, while...

3XD Elite Series 7/16 oz Crankbait by Strike King

Masterfully charging into territories other crankbaits fail to reach, Strike King’s 3XD Elite Crankbait dives deeper and moves faster to accomplish the right wobble and erratic action necessary to entice forceful bites from the depths. This...

KVD Elite 1.5 Square Bill Crankbait by Strike King

Silent but deadly, the KVD Elite 1.5 Squarebill crankbait is fine-tuned and masterfully crafted to meet the specifications of legendary professional angler Kevin VanDam. The squarebill design of the KVD Elite series crankbaits effectively deflects off...

Tour Grade Spotlight 3/8 oz Jig Heads by Strike King

Get the most of your soft plastics with the Strike King Tour Grade Spotlight Head. The 4-pronged lure keeper is designed to expertly hold onto various soft plastics without sacrificing the action or integrity of the bait. Ideal for forward facing sonar,...

Tour Grade Spotlight 1/8 oz Jig Heads by Strike King

Get the most of your soft plastics with the Strike King Tour Grade Spotlight Head. The 4-pronged lure keeper is designed to expertly hold onto various soft plastics without sacrificing the action or integrity of the bait. Ideal for forward facing sonar,...

Tour Grade Spotlight 1/4 oz Jig Heads by Strike King

Get the most of your soft plastics with the Strike King Tour Grade Spotlight Head. The 4-pronged lure keeper is designed to expertly hold onto various soft plastics without sacrificing the action or integrity of the bait. Ideal for forward facing sonar,...

Tour Grade Spotlight 1/2 oz Jig Heads by Strike King

Get the most of your soft plastics with the Strike King Tour Grade Spotlight Head. The 4-pronged lure keeper is designed to expertly hold onto various soft plastics without sacrificing the action or integrity of the bait. Ideal for forward facing sonar,...

Tour Grade 3/8 oz Colorado Willow Spinnerbait by Strike King

Featuring an all-new, sleek head design, the Strike King Tour Grade Spinnerbaits deliver reliable performance with premium components throughout. To come through cover with ease and maintain a balanced retrieve in the water, Strike King designed a new...

Tour Grade Compact 1/2 oz Double Willow Spinnerbait by Strike King

Providing anglers with a more downsized baitfish profile, the Strike King Tour Grade Compact Spinnerbaits position the blades closer to the hook to eliminate short strikes and improve your hook-up ratio. Featuring a new streamlined head shape to improve...

Hardliner 7/16 oz Flat-Sided Crankbait by Strike King

If you’re looking for action that will trick any bass into biting, look no further than the Strike King Hardliner. This flatsided crankbait feels like an old, familiar favorite with a fresh appearance and an undeniably irresistible, tight wobble...

5XD Elite Series 5/8 oz Crankbait by Strike King

Masterfully charging into territories other crankbaits fail to reach, Strike King’s 5XD Elite Crankbait dives deeper and moves faster to accomplish the right wobble and erratic action necessary to entice forceful bites from the depths. This...

Homing Minnow 4" 1/4 oz Pre-Rigged Swimbait by Strike King

Stay in the strike zone longer with Strike King’s Homing Minnow, the ultimate paddle tail swimbait needed on every boat deck. The hyper-realistic minnow profile stands out vividly on live sonar, enabling anglers to keep the bait within the water...