Fishing

Bio-Gill 4" Wake Bait by FishLab

The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action.  The...

BBZ 6" Hard Swimbait by FishLab

FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far...

BBZ 4.5" Hard Swimbait by FishLab

FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far...

Nature Series 2.5" Flutter Nymph by FishLab

FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature...

White Noise Gen 3 Ice Combo by 13 Fishing

Like a teenager without Ear Pods, ice fishing without a White Noise combo in your arsenal doesn’t make sense. The solid Toray graphite rod blank is outfitted with lightweight Evolve guides that holdup to winter workouts. Defrost lubricant with an...

Bio-Gill 4" Glide Bait by Fishlab

The Bio-Gill lineup consists of five individual families with swimbaits, wake baits and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action.The Bio-Gill...

Bio-Blade 1/2 oz Buzzbait by FishLab

The 4.5” Bio Blade Buzzbait offers anglers exceptional versatility with availability in a ½ oz weight. This allows anglers to tailor their bait selection to suit their preferred fishing conditions and target species. The Bio Blade Buzzbait...

BBZ Mimic Tail 2.25" Trailer by FishLab

The Mimic Tail offers a remarkable addition to any angler's arsenal, enhancing the effectiveness of skirted lures such as spinnerbaits, swim jigs, and bladed jigs. It adds a new level of realism and attracts gamefish with lifelike movements and enticing...

Bio-Blade 1/2 oz Willow Spinnerbait by FishLab

When it comes to spinnerbaits, the choice between a Colorado style and a Willow style can make all the difference on the water. A Colorado style spinnerbait features a wider, rounded blade that generates maximum water displacement and creates a strong...

Tickle Stick Carbon Pro Ice Rod by 13 Fishing

13 Fishing has taken the innovative Tickle Stick design and doused it with special “Carbon(ara)sauce”, adding extra tickle to the platform. They've made sure it’s every bit the defier of categorization that it’s been from the...

Descent Aluminum Ice Reel by 13 Fishing

An all-around workhorse on the ice, the NEW Descent Aluminum offers a fully machined Aluminum spool to increase drop speed. Efficiently drop any sized ice lure with zero line twist and present your offering in a more natural way for more Strikes! This...

Descent II Inline Ice Reel by 13 Fishing

Redesigned and Reimagined, 13 Fishing Descent ice reel is our entry price point into inline reels, and it is better than ever! The Descent features a rigid performance graphite frame built to suit a multitude of styles including the pencil/pistol grip...

The Snitch/Descent Ice Combo by 13 Fishing

Sometimes the best way to innovate is by doing the basics exceptionally well. The Snitch Descent combo has been putting in the work for years and it’s time for a tune-up. The upgraded setup has tighter tolerances andfiner tapers. 13 Fishing has...

The Snitch Pro Inline Ice Combo by 13 Fishing

The Snitch Pro inline combo takes the legacy of the OG Snitch platform up a rung on the performance tree. The rod has been minimalized with blacked-out EVA and minimalist custom Evolve carbon seat for detection. The FreeFall Ghost is the steadfast...

Jabber Blade 1/4 oz Jigging Spoon by 13 Fishing

Noisy like its open-water cousin, the Jabber Blade has turned the volume up like a teenager blasting tunes in the basement. Equipped with a tenacious vibrating blade and tuned with cross-camber resting position, this bait brawls its way up, and drift...

Jabber Blade 1/16 oz Jigging Spoon by 13 Fishing

Noisy like its open-water cousin, the Jabber Blade has turned the volume up like a teenager blasting tunes in the basement. Equipped with a tenacious vibrating blade and tuned with cross-camber resting position, this bait brawls its way up, and drift...

Madpole Micro Soft Plastic by 13 Fishing

Bold soft baits crafted for the serious ice anglers; Madpole is what you want if you like to fish with high-finesse presentations. Unique actions, details and scent tempt strikes out of the wariest panfish and trout.   Size: 31mm

Inception G2 Baitcast Reel by 13 Fishing

After spending time with one of the all-time angling legends….we set out to build a competition level reel based on everything we learned. Successful Tournament fishing requires tools that can handle dozens of different techniques and the...

Reel Anchor Wraps 4pk by 13 Fishing

Legend tells us of a place, somewhere outside the range of Uber and WiFi signals, where outlet malls and vegan juice bars cease to exist. It’s a place where stories are told without emojis and memories are made without selfies. We’re talking...

The Snitch Pro Spinning Ice Combo by 13 Fishing

The Snitch Pro spinning setup offers something that has never been in the lineup until now. The combination of supreme bite detection of the Snitch Pro sticks, and the traditional angling avenue of 13 Fishing's performance spinning reel treated with...

The Snitch Pro Ice Rod by 13 Fishing

The Snitch Pro is a naked rod that accommodates the needs of anglers who look for the combination of high-performance graphite and military-grade E glass bite detection and attitude. The result is an intuitive and product with the right dose of power to...

Whiteout Ice Reel by 13 Fishing

The redesigned 13 Fishing Whiteout Ice Reel provides top-if-the-line performance and styling. Six stainless steel ball bearings and one roller bearing provide unmatched smoothness. The instant anti-reverse functionality quickly engages the drag to...

Blackout 27" Ultra Light Ice Combo by 13 Fishing

Full Battle Rattle, the Blackout ice combo pulls no punches offering an advanced system for effective species targeting and acquisition. Strategic lightness is inserted with a Contoured EVA Handle Knob. Stainless Steel Guides with polished inserts, and...

Black Betty Freefall Carbon Reel by 13 Fishing

On the Mount Rushmore of ice reels, the Black Betty family holds all four spots. With the “George Washington” of the group being the FreeFall Carbon. The revolutionary FreeFall trigger allows hard water anglers to use their flasher, hit...