Fishing

ZinkerZ 5" ElaZtech Stick Baits by Z-Man

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart...

Micro TRD 1.75" ElaZtech Stick Bait by Z-Man

Sized to be effortlessly inhaled by crappies, panfish and all species, the Micro TRD features the all-time great TRD stickbait profile in a 1.75-inch size. 10X Tough ElaZtech composition means the bait will withstand dozens and dozens of strikes and...

PowerBait Catfish Bait Chunks by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. With this exclusive scent and flavor formulation you have...

GOAT ToadZ 4" Topwater Frog by Z-Man

Buoyant enough to float a standard 5/0 EWG hook, the 4-inch GOAT ToadZ features a wide, bulky body and streamlined profile which combine to greatly enhance castability. The customized cupped kicker tail design from the original GOAT™ bait series...

ChatterBait Micro 1/8 oz Bladed Jig by Z-Man

Don't let the size fool you - the 1/8 oz. ChatterBait Micro delivers the same action and vibration as its big brothers, but in a smaller package. The perfect choice for ultra light tackle, the Micro is ideal for ponds, crappie fishing, or any...

ChatterBait MiniMax 3/8 oz Bladed Jig by Z-Man

A tournament quality bladed jig in a bite-sized package, the ChatterBait MiniMax emits a potent yet subtle bladed jig vibration. Z-Man's patented ChatterBait direct head-to-blade connection and downsized hex-shaped ChatterBlade assures the bait's sound...

ChatterBait MiniMax 1/2 oz Bladed Jig by Z-Man

A tournament quality bladed jig in a bite-sized package, the ChatterBait MiniMax emits a potent yet subtle bladed jig vibration. Z-Man's patented ChatterBait direct head-to-blade connection and downsized hex-shaped ChatterBlade assures the bait's sound...

FireLine Crystal 125 yd Superline Filler Spool by Berkley

New and improved FireLine is smoother, tougher, and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it 5X's tougher than conventional braided lines. It has a smoother, more supple feel for a longer casting...

FireLine Flame Green 125 yd Superline Filler Spools by Berkley

New and improved FireLine is smoother, tougher, and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it 5X's tougher than conventional braided lines. It has a smoother, more supple feel for a longer casting...

FireLine Smoke 125 yd Superline Filler Spools by Berkley

New and improved FireLine is smoother, tougher, and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it 5X's tougher than conventional braided lines. It has a smoother, more supple feel for a longer casting...

ChatterBait Big Blade 3/4 oz Bladed Jig by Z-Man

Designed by ChatterBait pro and tournament champion Bryan Thrift, the Big Blade ChatterBait announces its presence with authority. A subwoofer-thumping, XL ChatterBlade features a patented direct head-to-blade connection for that super-tuned Z-Man...

ChatterBait Mini 1/4 oz Bladed Jig by Z-Man

This downsized ChatterBait finesse model packs the same action and vibration as the Original ChatterBait. Featuring a smaller blade than its larger brethren, the Mini is an excellent choice for light-tackle, clear-water situations when the fish are...

Turbo FattyZ 6" ElaZtech Swimming Worm by Z-Man

A beefed-up, bulked-up swimming worm, the Turbo FattyZ puts good vibes in the water with its distinctive curved paddletail. It’s an advanced tail design--built with intel from Z-Man pro Miles "Sonar" Burghoff--that swims and thumps at all...

Gulp! Alive! 1" Cricket Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Gulp! Floating Salmon Eggs by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Imitates real salmon eggs Durable, easy to maintain, and ready to fish when you are

PowerBait MaxScent 3" Chigger Craw by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Gulp! Alive! 1" Fish Fry Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live bait...

Gulp! Alive! Waxies Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Choppo 90mm Topwater Bait by Berkley

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...

PowerBait MaxScent 2.75" Lil' General by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

PowerBait MaxScent 2.5" Lil' Trooper by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

PowerBait MaxScent 3.5" Tube by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

PowerBait 4" Pre-Rigged Swim Shad by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

PowerBait 3" Pre-Rigged Swim Shad by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...