Fishing

Line Counter by Berkley

Get your bait to where the fish are with the Berkley® Line Counter. Features: Accurate fishing depth monitor One-touch quick line set-up lever Automatic line release with adjustable pressure to accommodate most fishing conditions Model: BALC Part...

PowerBait 8" CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action & durability. Additionally the smart...

PowerBait 6" CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action & durability. Additionally the smart...

PowerBait 3/4" Action Waxies by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

Gulp! 1" Crickets by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Lifelike detail imitates natural prey Durable, easy to maintain, and ready to fish when you...

Gulp! Alive! 7" Nightcrawler SR Crawler by Berkley

The “Spinner Rig” tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp! Alive! SR Crawler was developed in cooperation with Korey Sprengle, THE top walleye pro on crawler...

Gulp! Alive! 4" Nightcrawler SR Crawler by Berkley

The “Spinner Rig” tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp! Alive!® SR Crawler was developed in cooperation with Korey Sprengle, THE top walleye pro on...

Gulp! 1.5 oz Maggots Jar by Berkley

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics, and simply grab a...

PowerBait MaxScent 7" Magnum Hit Worm by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

PowerBait MaxScent 2.5" Lil' Super Trooper by Berkley

The crazy cousin of the already popular Lil Trooper, the Lil Super Trooper introduces action claws to this ned rig craw style bait. Infused with MaxScent technology, the Lil Super Trooper has the action, taste, and scent needed for a successful day of...

PowerBait 3/4" Mayfly by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

PowerBait 1.25" Whipworm by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

PowerBait 3.5" PowerStinger Swimbaits by Berkley

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with both profile and action in mind, the Power Stinger’s dense head prevents tear out while the honeycomb...

SlobberKnocker 1/2 oz Bladed Jig by Berkley

Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it...

SlobberKnocker 3/8 oz Bladed Jig by Berkley

Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it...

Tiny TicklerZ 1.75" Micro Finesse Baits by Z-Man

A downsized rendition of the popular, fish-catching 1.75-inch TRD TicklerZ, the Tiny TicklerZ offers softness, buoyancy and durability in abundance. Among the most versatile of all panfish and trout profiles, the Tiny TicklerZ is easy to rig...

StingerZ 2" Micro Finesse Baits by Z-Man

An exclusive Z-Man bait shape, the 2-inch StingerZ features a unique segmented, straight tail shad profile. A thick, shad/baby panfish body sculpt features a convenient hook slot for easy rigging. Segmented tail undulates and quivers...

Shad FryZ 1.75" Micro Finesse Baits by Z-Man

A bite-sized swimbait that gets eaten by crappies, panfish, trout and all species, the 1.75-inch Shad FryZ represents small shad and baby panfish - among the most preferred forage foods of big panfish. Thin, deep-bodied profile transitions to a...

LarvaZ 1.75" Micro Finesse Baits by Z-Man

Molded with the extra fine anatomy of an aquatic invertebrate, the 1.75-inch LarvaZ features oversized, bulbous eyes, wispy thin legs and a segmented stinger tail that moves and undulates continuously. Made to match the Micro Finesse ShroomZ...

HellraiZer 5" Bladed Topwater Bait by Z-Man

An original, 'self-walking' topwater lure, Z-Man's 5-inch HellraiZer slashes, sputters and carves the surface unlike anything you've seen before. Designed by ChatterBait inventor Ron Davis, the HellraiZer is power-driven by an exclusive, weighted...

Micro Finesse ShroomZ 1/30 oz Jig Heads by Z-Man

Sculpted in the classic Z-Man mushroom configuration, miniature crappie / panfish / multispecies jigheads are a perfect match for the Z-Man Micro Finesse ElaZtech BaitZ. Custom fine-wire needlepoint hooks yield easy hooksets. A welded wire keeper...

Micro Finesse ShroomZ 1/20 oz Jig Heads by Z-Man

Sculpted in the classic Z-Man mushroom configuration, miniature crappie / panfish / multispecies jigheads are a perfect match for the Z-Man Micro Finesse ElaZtech BaitZ. Custom fine-wire needlepoint hooks yield easy hooksets. A welded wire keeper...

Micro Finesse ShroomZ 1/15 oz Jig Heads by Z-Man

Sculpted in the classic Z-Man mushroom configuration, miniature crappie / panfish / multispecies jigheads are a perfect match for the Z-Man Micro Finesse ElaZtech BaitZ. Custom fine-wire needlepoint hooks yield easy hooksets. A welded wire keeper...

Micro Finesse ShroomZ 1/10 oz Jig Heads by Z-Man

Sculpted in the classic Z-Man mushroom configuration, miniature crappie / panfish / multispecies jigheads are a perfect match for the Z-Man Micro Finesse ElaZtech BaitZ. Custom fine-wire needlepoint hooks yield easy hooksets. A welded wire keeper...