Fishing

Screamin' Choppo 3.75" Topwater Bait by Berkley

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound profile...

Screamin' Choppo 4.3" Topwater Bait by Berkley

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound profile...

Ripfish 3.5" Lipless Crankbait by Berkley

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a crazy range...

PowerBait 3.75" Power Vibe Soft Lipless Bait by Berkley

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19® hook makes the Power Vibe a better choice for bottom, near bottom and weedier situations...

PowerBait 3" Power Vibe Soft Lipless Bait by Berkley

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19® hook makes the Power Vibe a better choice for bottom, near bottom and weedier situations...

PowerBait 1.5" Power Vibe Soft Lipless Bait by Berkley

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19® hook makes the Power Vibe a better choice for bottom, near bottom and weedier situations...

PowerBait MaxScent 5.3" Flux-Gill by Berkley

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait MaxScent Flux-Gill combines profile, innovation, and versatility to dominate pressured waters and entice the weariest bass. Scent...

PowerBait MaxScent 3.5" Flux-Gill by Berkley

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait MaxScent Flux-Gill combines profile, innovation, and versatility to dominate pressured waters and entice the weariest bass. Scent...

LT Line Through Replacement Hooks by Z-Man

Designed for LT (Line Through) series baits like the Mulletron™ LT, these custom, heavy-duty black nickel hooks fit perfectly into internal bait harnesses and slide up the line cleanly after hook-ups with hard-fighting gamefish. A unique sickle...

ChatterBait JackHammer Baby Jack 3/8 oz Bladed Jig by Z-Man

The Baby Jack packs Jack Hammer performance into a downsized design. Co-developed by Brett Hite and Morizo Shimizu, it features a compact ChatterBlade® for high-frequency vibration, a direct blade-to-head connection for instant action, and a...

ChatterBait JackHammer Baby Jack 1/4 oz Bladed Jig by Z-Man

The Baby Jack packs Jack Hammer performance into a downsized design. Co-developed by Brett Hite and Morizo Shimizu, it features a compact ChatterBlade® for high-frequency vibration, a direct blade-to-head connection for instant action, and a...

ChatterBait JackHammer Baby Jack 1/2 oz Bladed Jig by Z-Man

The Baby Jack packs Jack Hammer performance into a downsized design. Co-developed by Brett Hite and Morizo Shimizu, it features a compact ChatterBlade® for high-frequency vibration, a direct blade-to-head connection for instant action, and a...

Finisher 5 FFS 2" Jerkbait by Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a...

Gulp! Black 3" Hellgrammite by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Lifelike imitation of hard-to-find-and-catch hellgrammites Perfect for trout and...

CrossEyeZ 3/8 oz Snakehead Swim Jig by Z-Man Fishing

The brainchild of jig fishing savant David Walker, the CrossEyeZ™ Snakehead Swim Jig takes a cue from mother nature with a head design modeled after that of a snake to allow it to slide through grass and cover easily. Like others in the...

CrossEyeZ 3/8 oz Flipping Jig by Z-Man Fishing

Designed by Z-Man pro and noted jig-fishing specialist David Walker, CrossEyeZ Flipping Jigs are built around heavy duty, 4/0 VMC flipping hooks hand-picked by Walker himself, as well as wire trailer keepers and copper wire-tied 100% silicone skirts not...

Krej 85 3.3" Jerkbait by Berkley

Designed to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water column, only to fall backwards towards its target. This new style of fishing, or...

Graph ShadZ 3/8 oz Pre-Rigged Swimbait by Z-Man Fishing

Designed to reflect a vibrant sonar signal, appealing to challenging bass with its realistic profile. It's pre-rigged jig and ElaZtech softbait feature a line-through jighead and recessed line tie for a consistent, balanced presentation. The lure reaches...

TRD FattyZ 3.25" ElaZtech Worm by Z-Man

The Z-Man 3.25” TRD FattyZ offers a tantalizing, slinky-like action with its wagging tail, slender midsection, and meatier posterior. Designed with a flat underside for subtle gliding, it pairs well with Finesse ShroomZ and NedlockZ jigheads. Made...

Forward Braid Low-Vis Green 150 yd Filler Spool by Berkley

Forward facing sonar optimized and purpose built, Berkley Forward Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s...

Forward Braid Flame Green 150 yd Filler Spool by Berkley

Forward facing sonar optimized and purpose built, Berkley Forward Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s...

PowerBait MaxScent 3.5" Stank Bug Creature Bait by Berkley

Behold, the Berkley MaxScent Stank-Bug. Nostril gripping stench emitting from proprietary scent distribution technology attracts fish, proven season after season in MaxScent shapes. At 3.5 inches of crawfish imitating authority, the Stank-Bug crosses the...

Tungsten ChatterBait Elite EVO 1/2 oz Bladed Jig by Z-Man Fishing

Concepted and chiseled to delve deeper in the water column— thanks to its compact, heavy metal tungsten head— the Tungsten ChatterBait Elite EVO features the same award-winning DNA as the original. A low-profile, high-density 96-percent...

Tungsten ChatterBait Elite EVO 3/8 oz Bladed Jig by Z-Man Fishing

Concepted and chiseled to delve deeper in the water column— thanks to its compact, heavy metal tungsten head— the Tungsten ChatterBait Elite EVO features the same award-winning DNA as the original. A low-profile, high-density 96-percent...