Fishing

Rage Bug 4" Creature Bait by Strike King

The Rage Tail lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and is made of customized hi-grade plastics for superior action. You won't believe the splash, noise or...

Rage Tail 4" Craw Lures by Strike King

If the waters you're fishing call for craws, toss in the Strike King Rage Tail Craw and watch the water boil in a violent frenzy! Exclusive design features 2 realistic pincers and a long, slender body engineered to create lots of turbulence. For best...

Rage Baby Bug 3" Creature Bait by Strike King

The Rage Tail lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and is made of customized hi-grade plastics for superior action. You won't believe the splash, noise or...

Rage Tail 3" Baby Craw Lures by Strike King

If the waters you're fishing call for craws, toss in the Strike King Rage Tail Craw and watch the water boil in a violent frenzy! Exclusive design features 2 realistic pincers and a long, slender body engineered to create lots of turbulence. For best...

Rage Tail 3.5" Punch Bug by Strike King

The Rage Tail lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. You won't believe the splash, noise or action...

Rage Tail 2.5" Ned Bug by Strike King

The Rage Tail lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. You won't believe the splash, noise or action...

Rage Swimmer 4.75" Swimbait by Strike King

Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,...

Rage Swimmer 3.75" Swimbait by Strike King

Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,...

Rage Swimmer 3.25" Swimbait by Strike King

Designed to provoke an immediate reaction, the Strike King Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin, pancake-like...

Rage Chunk 3" Jig Trailer by Strike King

The Strike King Rage Tail Chunk's short, fat body tempts finicky fish with a tasty meal while the extra-large pincers swirl and twirl for eye-catching action. For best results, fish the Rage Tail Chunk as a jig trailer for swimming jigs, flipping jigs,...

Rage Baby Swimmer 2.75" Swimbait by Strike King

Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,...

Project Z ChatterBait 3/8 oz Bladed Jig by Z-Man

Fueled by the wants, needs, and recommendations of avid anglers the world over, the Project Z ChatterBait is Z-Man's top-of-the-line bladed swim jig, taking the proven versatility and fish-catching performance of The Original ChatterBait to an entirely...

Project Z ChatterBait 1/2 oz Bladed Jig by Z-Man

Fueled by the wants, needs, and recommendations of avid anglers the world over, the Project Z ChatterBait is Z-Man's top-of-the-line bladed swim jig, taking the proven versatility and fish-catching performance of The Original ChatterBait to an entirely...

Project Z ChatterBait 1 oz Bladed Jig by Z-Man

Fueled by the wants, needs, and recommendations of avid bass anglers, the Made in the USA Project Z ChatterBait takes the proven versatility and fish-catching performance of the Original ChatterBait to an entirely new level! A streamlined head design...

Premier Plus 3/8 oz Colorado/Willow Spinnerbait by Strike King

The Strike King Premier Plus Spinnerbait features the advanced Perfect Skirt with Magic Tails which bloom wide and serve as a trailer, adding extra bulk and strike-tempting action right out of the package. Each Perfect Skirt closely matches the colors of...

Power Finesse ShroomZ 1/6 oz Jig Heads by Z-Man

Developed with Z-Man's proven mushroom-shaped head that makes the Finesse ShroomZ™ so deadly, the Power Finesse ShroomZ is a beefed up version that better handles larger baits and bigger fish, thanks namely to its heavy duty, forged 3/0 black nickel hook...

Power Finesse ShroomZ 1/5 oz Jig Heads by Z-Man

Developed with Z-Man's proven mushroom-shaped head that makes the Finesse ShroomZ™ so deadly, the Power Finesse ShroomZ is a beefed up version that better handles larger baits and bigger fish, thanks namely to its heavy duty, forged 3/0 black nickel hook...

Power Finesse ShroomZ 1/10 oz Jig Heads by Z-Man

Developed with Z-Man's proven mushroom-shaped head that makes the Finesse ShroomZ™ so deadly, the Power Finesse ShroomZ is a beefed up version that better handles larger baits and bigger fish, thanks namely to its heavy duty, forged 3/0 black nickel hook...

Palmetto BugZ 4" Creature Bait by Z-Man

Ideal for heavy cover applications like flipping, pitching, and punching, the Palmetto BugZ'streamlined design allows it to slide through cover easily, while its ringed 4" body results in added vibration and a softer feel. Best of all, its...

Mini-King 1/8 oz Spinnerbait by Strike King

For decades, the Mini-King Spinnerbait has been the most popular small spinnerbait for lighter rods, smaller fish, pressured waters and newcomers to fishing because it works so well and gets lots of bites. It has a “safety pin” wire so your...

Midnight Special 7/16 oz Rattling Spinnerbait by Strike King

The Strike King Rattlin' Midnight Special Spinnerbait covers all the low-light bases. The short arm design increases vibration and puts the flashing blade right over the hook so fish strike at the right place. Built-in rattle and Spin-Eze ball bearing...

Micro-King 1/16 oz Spinnerbait by Strike King

Little brother to the popular Mini-King, the Micro-King is a terrific little spinnerbait for ultra light rods. It runs great and will get tons of strikes from small bass, panfish and anything you put it in front of! It has a small light wire, Colorado...

KVD Splash 2.75" Topwater Bait by Strike King

Designed by Kevin VanDam to have a slender modified flat side for erratic thumping action with a body size similar to the KVD 1.5 Squarebill. The KVD Splash is the perfect balance of spitting, chugging and walking to entice topwater strikes. Each bait...

KVD Splash Jr 2.25" Topwater Bait by Strike King

Designed by Kevin VanDam to have a slender modified flat side for erratic thumping action with a body size similar to the KVD 1.5 Squarebill. The KVD Splash Jr. is the perfect balance of spitting, chugging and walking to entice topwater strikes. Each...