Fishing

PowerBait MaxScent 5.3" Flux-Gill by Berkley

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait MaxScent Flux-Gill combines profile, innovation, and versatility to dominate pressured waters and entice the weariest bass. Scent...

PowerBait MaxScent 3.5" Flux-Gill by Berkley

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait MaxScent Flux-Gill combines profile, innovation, and versatility to dominate pressured waters and entice the weariest bass. Scent...

Finisher 5 FFS 2" Jerkbait by Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a...

Gulp! Black 3" Hellgrammite by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Lifelike imitation of hard-to-find-and-catch hellgrammites Perfect for trout and...

Krej 85 3.3" Jerkbait by Berkley

Designed to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water column, only to fall backwards towards its target. This new style of fishing, or...

Forward Braid Low-Vis Green 150 yd Filler Spool by Berkley

Forward facing sonar optimized and purpose built, Berkley Forward Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s...

Forward Braid Flame Green 150 yd Filler Spool by Berkley

Forward facing sonar optimized and purpose built, Berkley Forward Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary longitudinal construction maintains the line’s...

PowerBait MaxScent 3.5" Stank Bug Creature Bait by Berkley

Behold, the Berkley MaxScent Stank-Bug. Nostril gripping stench emitting from proprietary scent distribution technology attracts fish, proven season after season in MaxScent shapes. At 3.5 inches of crawfish imitating authority, the Stank-Bug crosses the...

Panoptix Portable Ice Fishing Kit w/ PS22-IF Transducer by Garmin

The ultraportable Panoptix PS22-IF ice fishing kit provides two live sonar modes and a pole mount-free design, so you can move faster between holes to find more fish. Features: PANOPTIX SONAR WITH LIVEVÜ™ FORWARD AND LIVEVÜ DOWN...

ECHOMAP UHD2 73sv 7" Panoptix Ice Bundle w/ PS22-IF Transducer by Garmin

The ultraportable Panoptix PS22-IF ice fishing kit provides two live sonar modes and a pole mount-free design, so you can move faster between holes to find more fish. Features: ECHOMAP™ UHD2 7” TOUCHSCREEN WITH KEYED ASSIST PANOPTIX...

ECHOMAP UHD2 93sv 9" LiveScope Plus Ice Bundle w/ LVS34-IF Transducer by Garmin

Get improved resolution, reduced noise, clearer images and better target separation with the LiveScope™ Plus Ice Fishing Bundle LI. It includes a 9-inch ECHOMAP™ UHD2 combo, the complete LiveScope Plus System with LVS34-IF...

PowerBait Drip Swimmer 4" Finesse Bait by Berkley

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

PowerBait Drip Minnow 3" Finesse Bait by Berkley

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

PowerBait Drip Minnow 4" Finesse Bait by Berkley

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

PowerBait Clatter Craw 3.5" Pre-Rigged Baits by Berkley

Pre-rigged and ready to fish within seconds of opening the pack, the Berkley PowerBait® Clatter Craw places the right profile, sound, action, and taste at the end of a line to catch bass after bass. When you're clamorin' for a bite, reach for the...

Stunna 100+1 3/8 oz Jerkbait by Berkley

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley Stunna has all the refinements for a jerkbait to excel. With action, casting distance, and durability at the forefront of the design process, the...

Stunna 100 3/8 oz Jerkbait by Berkley

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley Stunna has all the refinements for a jerkbait to excel. With action, casting distance, and durability at the forefront of the design process, the...

PowerBait Nessie 5" Soft Body Glide Bait by Berkley

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool/technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced with glide bait style fishing. Skip it, slide it, and cast...

Trilene Big Game Ocean Blue Braid Quarter Spool by Berkley

Trilene Big Game is one of the most popular line families in North America due to its incredible strength, reliability and value. Big Game Braid is manageable, easy-to use, and has reliable knot strength -- all at an exceptional...

Gulp! Alive! Maggots Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Trilene Big Game Lo-Vis Green Braid Quarter Spool by Berkley

Trilene Big Game is one of the most popular line families in North America due to its incredible strength, reliability and value. Big Game Braid is manageable, easy-to use, and has reliable knot strength -- all at an exceptional...

Gulp! Alive! Garlic Infused 2" Floating Pinched Crawler Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Gulp! Alive! 1" Floating Pinched Crawler Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Trilene Big Game Blaze Orange Monofilament Quarter Spool by Berkley

One of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game fish -- saltwater or freshwater! Features: EXTREME FIGHTING POWER FOR BIG GAME FISH Super Strong –...