Fishing

PowerBait MaxScent 4.25" Flat Worm by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Gulp! Alive! Angle Worm Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Powerbait MaxScent 4" Flatnose Minnow 30pk by Berkley

PowerBait MaxScent line of baits release a super-charged scent fieldattracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

Stunna 112+1 1/2 oz Jerkbait by Berkley

Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic Champion. Born from Hank’s vast knowledge and Berkley design expertise, the Berkley Stunna has all the refinements for a jerkbait to excel. With...

Stunna 112 1/2 oz Jerkbait by Berkley

Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic Champion. Born from Hank’s vast knowledge and Berkley design expertise, the Berkley Stunna has all the refinements for a jerkbait to excel. With...

PowerBait MaxScent 5" The General 24pk by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

PowerBait 3.5" The Deal by Berkley

Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and presence. Its super high action tails mimic fleeing baitfish and amp up the action of your bladed jig. Perfect for...

Gulp! Alive! Fish Attractant Spray by Berkley

Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait. FEATURES Fish attractant makes any bait taste and smell alive with popular prey scents and...

Gulp! Trout Dough by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES: Fortified with Gulp! flavor bits Natural live bait taste Floating formula floats...

Gulp! Catfish Dough by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Fortified with Gulp! flavor chunks– natural bait scent and flavor Gulp!...

PowerBait Attractant 8 oz. by Berkley

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species 8 oz bottles. FEATURES Enhances ordinary lures or live bait with PowerBait scent and flavor Water-soluble liquid attractant

HD Flicker Shad FFSH7M 7cm Crankbait by Berkley

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the...

HD Flicker Shad FFSH5M 5cm Crankbait by Berkley

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the...

X9 Low-Vis Green Braid 165 yd. Spool by Berkley

Berkley® x9 Braid is a conventional braid using 100% PE fibers. 8-stranded braids are popular and Berkley® x9 takes it to another level by adding an additional strand making x9 strong, reliable, and built to be smooth and cast effortlessly and...

Flicker Shad FFSH5M 5cm HD Flash Crankbait by Berkley

Berkley has worked with the Pros to design Flicker Shads to match the size, profile and dive depth of a real shad. The unique action creates a "Flicker" that imitates a fleeing baitfish. Weight transfer allows for bullet-like casts.  Features: Pro...

PowerBait 5.25" The General by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

PowerBait MaxScent 3.25" Power Chunk by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

PowerBait MaxScent 3.6" Flat Worm by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

PowerBait Power Wigglers by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Gulp! 4" Minnow by Berkley

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics, and simply grab a...

Gulp! 3" Minnow by Berkley

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics, and simply grab a...

Gulp! 2.5" Minnow by Berkley

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics, and simply grab a...

Gulp! 3" Leech by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on slow...