Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits $6.49 Choose Options Counter Back 120mm Spoon by Jackall $15.99 Choose Options 8" Flashers by Pro King $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits $6.49 Choose Options Counter Back 120mm Spoon by Jackall $15.99 Choose Options 8" Flashers by Pro King $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits $6.49 Choose Options Counter Back 120mm Spoon by Jackall $15.99 Choose Options 8" Flashers by Pro King $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits $6.49 Choose Options Counter Back 120mm Spoon by Jackall $15.99 Choose Options 8" Flashers by Pro King $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits $6.49 Choose Options Counter Back 120mm Spoon by Jackall $15.99 Choose Options 8" Flashers by Pro King $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
World Pop 69F Flash Boost Popper by Shimano $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits $6.49 Choose Options Counter Back 120mm Spoon by Jackall $15.99 Choose Options 8" Flashers by Pro King $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Hover Missile 4/0 Jig heads by Missile Baits $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits $6.49 Choose Options Counter Back 120mm Spoon by Jackall $15.99 Choose Options 8" Flashers by Pro King $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Hover Missile 2/0 Jig heads by Missile Baits $6.49 Choose Options Counter Back 120mm Spoon by Jackall $15.99 Choose Options 8" Flashers by Pro King $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Counter Back 120mm Spoon by Jackall $15.99 Choose Options 8" Flashers by Pro King $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
8" Flashers by Pro King $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Swagy TW 1/2 oz Spinnerbait by Shimano $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Dives-To DT14 2.75" Crankbait by Rapala $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Krocodile 1/2 oz Spoon by Luhr Jensen $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Dives-To DT16 2.75" Crankbait by Rapala $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Dives-To DT Metal 20 2.75" Crankbait by Rapala $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Redline Series 3/8 oz Spinnerbait by VMC $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Redline Series 1/2 oz Spinnerbait by VMC $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Bio-Gill 4" Wake Bait by FishLab $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
BBZ 6" Hard Swimbait by FishLab $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
BBZ 4.5" Hard Swimbait by FishLab $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Nature Series 2.5" Flutter Nymph by FishLab $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Tee-Bone TW 3/8 oz Spinnerbait by Keitech $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
LiveTarget 2.5" Ultimate Stride Frog by Koppers $12.99 Choose Options Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Tungsten Black 3/16 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Tungsten Black 1/8 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Tungsten Black 1/4 oz Ball Jig Heads by Picasso Lures Picasso's Tungsten Ball Jig is made of 97% pure Tungsten, providing the ultimate in feel and sensitivity for the angler. Polymer/tungsten jigs just can't compare to the hardness and density of 97% pure tungsten. Made with Gamakatsu 2x strong hooks... $7.99 Choose Options Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates... $15.99 Choose Options Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard... $15.99 Choose Options World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
World Pop 69F Flash Boost Popper by Shimano Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw... $19.99 Choose Options Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Hover Missile 4/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Hover Missile 2/0 Jig heads by Missile Baits The Hover Missile is the most functional hover head on the market with a high-quality hook. Made for the red hot, mid-strolling technique that is popular with Forward Facing Sonar, the weight of the Hover Missile is shaped like a missile that points... $6.49 Choose Options Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Counter Back 120mm Spoon by Jackall The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering... $15.99 Choose Options 8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
8" Flashers by Pro King Pro King Flashers are Proven Performers for Great Lakes salmon, rainbow trout and lake trout. Each PK Flasher is Made in the U.S.A. using the exclusive “OPTI Inticer” two-fin blade. No other flasher has more fish... $21.99 Sold Out Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Swagy TW 1/2 oz Spinnerbait by Shimano Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a... $13.99 Choose Options Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Dives-To DT14 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully... $8.99 Choose Options Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Krocodile 1/2 oz Spoon by Luhr Jensen Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you... $7.29 Choose Options Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Dives-To DT16 2.75" Crankbait by Rapala The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... $8.99 Choose Options Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Dives-To DT Metal 20 2.75" Crankbait by Rapala The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and... $13.99 Choose Options Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Redline Series 3/8 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Redline Series 1/2 oz Spinnerbait by VMC Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed. Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With... $12.99 Sold Out LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft... $11.99 Choose Options Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Bio-Gill 4" Wake Bait by FishLab The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action. The... $14.99 Choose Options BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
BBZ 6" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $19.99 Choose Options BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
BBZ 4.5" Hard Swimbait by FishLab FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far... $17.99 Choose Options Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Nature Series 2.5" Flutter Nymph by FishLab FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature... $5.49 Choose Options Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected × OK
Tee-Bone TW 3/8 oz Spinnerbait by Keitech Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability... $11.49 Choose Options LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected
LiveTarget 2.5" Ultimate Stride Frog by Koppers The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides... $12.99 Choose Options 1 2 3 4 5 6 Next 1 2 3 4 5 6 Next Compare Selected