Fishing

Hover Rig 2/0 Jig Heads by Buckeye Lures

The all-new Buckeye Hover Rig is the perfect answer to your pressured fish problems. Designed by western finesse fishing guru Brent Ehrler, the Hover Rig produces a gliding action that’s hard to pass up for even the most finnicky fish. A premium...

PowerBait MaxScent 3.5" Stank Bug Creature Bait by Berkley

Behold, the Berkley MaxScent Stank-Bug. Nostril gripping stench emitting from proprietary scent distribution technology attracts fish, proven season after season in MaxScent shapes. At 3.5 inches of crawfish imitating authority, the Stank-Bug crosses the...

KVD Ocho 6" Worms by Strike King

The Strike King Ocho soft plastic stickbaits are the real deal. The Ocho's unique 8 sided design allows the bait to undulate, especially on the fall. Rigged weightless and pitched around cover or rigged on a Carolina rig and pulled through the depths...

6XD Elite Xtra Deep Crankbaits by Strike King

Masterfully charging into territories other crankbaits fail to reach, Strike King’s 6XD Elite Crankbait dives deeper and moves faster to accomplish the right wobble and erratic action necessary to entice forceful bites from the depths. This...

Panoptix Portable Ice Fishing Kit w/ PS22-IF Transducer by Garmin

The ultraportable Panoptix PS22-IF ice fishing kit provides two live sonar modes and a pole mount-free design, so you can move faster between holes to find more fish. Features: PANOPTIX SONAR WITH LIVEVÜ™ FORWARD AND LIVEVÜ DOWN...

ECHOMAP UHD2 73sv 7" Panoptix Ice Bundle w/ PS22-IF Transducer by Garmin

The ultraportable Panoptix PS22-IF ice fishing kit provides two live sonar modes and a pole mount-free design, so you can move faster between holes to find more fish. Features: ECHOMAP™ UHD2 7” TOUCHSCREEN WITH KEYED ASSIST PANOPTIX...

ECHOMAP UHD2 93sv 9" LiveScope Plus Ice Bundle w/ LVS34-IF Transducer by Garmin

Get improved resolution, reduced noise, clearer images and better target separation with the LiveScope™ Plus Ice Fishing Bundle LI. It includes a 9-inch ECHOMAP™ UHD2 combo, the complete LiveScope Plus System with LVS34-IF...

NEW Z-Too 4" Soft Jerkbait by Strike King

The ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait, now's the time. The Strike King 3X Z-Too answers the needs of all anglers who've tried these deadly presentations. Smaller than a standard soft jerkbait, the...

Spectre Minnow 4" Mirage-X Finesse Bait by Nomad Design

The Spectre Minnow is a Finesse paddle tail with superb wiggle along the body and head, with just enough roll to create flash from the Mirage-X foil system in the belly. Incredible action at super low or medium retrieve speeds. Constructed from super...

Spectre Minnow 3.25" Mirage-X Finesse Bait by Nomad Design

The Spectre Minnow is a Finesse paddle tail with superb wiggle along the body and head, with just enough roll to create flash from the Mirage-X foil system in the belly. Incredible action at super low or medium retrieve speeds. Constructed from super...

Fallout Minnow 4.25" Adjusta-Ball Finesse Bait by Nomad Design

The Fallout Minnow is the most versatile minnow you have ever fished. Sink it level and natural and watch the spear taildesign entice fussy fish. Twitch it like a minnow and watch it dance side to side. Slow roll it and the seductive side to sideswimming...

Delta Minnow 4.5" Adjusta-Ball Finesse Bait by Nomad Design

The Delta Minnow brings the action at super slow speeds and minimal rod action to keep it in the zone longer. The lipped design creates a soft jerkbait style minnow that will twitch 180 degrees side to side with a slight downward motion. It can be made...

Cobra Shad 4.5" Adjusta-Ball Finesse Bait by Nomad Design

The Cobra Shad is has a unique upward “jumping” action when given the smallest twitch. Fish it weedless on the bottom, or mid-water, the Cobra has maximum action with minimum rod movement for the ultimate finesse presentation. The...

Wake Shad 4" Jointed Wake Bait by Strike King

A classic makes its comeback – Strike King’s tried and true Wake Shad returns with a vengeance. Strike King pioneered the introduction of the jointed wake-style bait innovation to the market, leading with the original Wake Shad. This timeless...

Redline Series Tungsten Swimbait 3/0 Jig Heads by VMC

1x strong forged round bend vanadium steel needle point hook with a p.t.f.e. coating. Tungsten round ball jig head provides best return on forward facing sonar. Lightweight conical keeper at optimal location allows soft plastics to collapse around it,...

Utility 3/8 oz Jig by VMC

Forged Round Bend Hi Carbon Steel Black Nickel Hook with a Needle Point. Universal Jig Head Design For Penetrating Cover with a Nylon Weed Guard. Stainless Plastics Keeper with a Single Rattle. 60° Rotated Jig Eye. Premium Silicon Full Skirt with Pro...

Utility 1/2 oz Jig by VMC

Forged Round Bend Hi Carbon Steel Black Nickel Hook with a Needle Point. Universal Jig Head Design For Penetrating Cover with a Nylon Weed Guard. Stainless Plastics Keeper with a Single Rattle. 60° Rotated Jig Eye. Premium Silicon Full Skirt with Pro...

Furenzy Mouse 3" Hollow Body Topwater Bait by Lunkerhunt

Introducing the Furenzy Mouse – the ultimate hollow body topwater bait designed to revolutionize your fishing experience. Crafted with precision and featuring Lunkerhunt's proprietary AquaFur technology, this bait combines lifelike realism with...

Furenzy Mouse 2" Hollow Body Topwater Bait by Lunkerhunt

Introducing the Furenzy Mouse – the ultimate hollow body topwater bait designed to revolutionize your fishing experience. Crafted with precision and featuring Lunkerhunt's proprietary AquaFur technology, this bait combines lifelike realism with...

Ito Shiner 4.5" Jerkbait by Megabass

From the personal tackle box of Yuki Ito comes the megabass Ito shiner, the handmade jerkbait that inspired the world-renowned vision oneten lure.  Worked like a traditional jerkbait, megabass Ito shiner darts up to 30% farther and harder...

Magdraft 5" Swimbait by Megabass

Weighing in at 3/4oz and a snack-sized 5in, the Magdraft 5" swimbait delivers that irreplaceable head-shaking, tail-thumping action that captivates trophies around the world. With a medium-slow to medium-fast retrieve, the Magdraft’s tail kicks...

Panorama 5" Soft Jerkbait by 6th Sense Fishing

The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and universal soft plastic that matches all sizes and colors of any forage, anywhere. The...

Panorama 3.5" Soft Jerkbait by 6th Sense Fishing

The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and universal soft plastic that matches all sizes and colors of any forage, anywhere. The...

Hover Minnow 2.75" Soft Jerkbait by Great Lakes Finesse

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig, Moping, Mid-Strolling and Hover Strolling techniques have...