Berkley

PowerBait Chop Block 8" Swimbait by Berkley

The Berkley PowerBait® Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall...

PowerBait Chop Block 6" Swimbait by Berkley

The Berkley PowerBait® Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall...

Screamin' Choppo 3.75" Topwater Bait by Berkley

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo...

Screamin' Choppo 4.3" Topwater Bait by Berkley

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo...

Ripfish 3.5" Lipless Crankbait by Berkley

The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits born into a sleek, minnow profiled hard bait that...

PowerBait 3.75" Power Vibe Soft Lipless Bait by Berkley

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19® hook makes the Power Vibe a better...

PowerBait 3" Power Vibe Soft Lipless Bait by Berkley

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19® hook makes the Power Vibe a better...

PowerBait 1.5" Power Vibe Soft Lipless Bait by Berkley

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19® hook makes the Power Vibe a better...

PowerBait MaxScent 5.3" Flux-Gill by Berkley

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait MaxScent Flux-Gill combines profile, innovation, and versatility to dominate...

PowerBait MaxScent 3.5" Flux-Gill by Berkley

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait MaxScent Flux-Gill combines profile, innovation, and versatility to dominate...

Finisher 5 FFS 2" Jerkbait by Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react...

Gulp! Black 3" Hellgrammite by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Lifelike imitation of...

Krej 85 3.3" Jerkbait by Berkley

Designed to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water column, only to fall backwards...

PowerBait MaxScent 3.5" Stank Bug Creature Bait by Berkley

Behold, the Berkley MaxScent Stank-Bug. Nostril gripping stench emitting from proprietary scent distribution technology attracts fish, proven season after season in MaxScent shapes. At 3.5 inches of...

PowerBait Drip Swimmer 4" Finesse Bait by Berkley

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched...

PowerBait Drip Minnow 3" Finesse Bait by Berkley

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched...

PowerBait Drip Minnow 4" Finesse Bait by Berkley

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched...

PowerBait Clatter Craw 3.5" Pre-Rigged Baits by Berkley

Pre-rigged and ready to fish within seconds of opening the pack, the Berkley PowerBait® Clatter Craw places the right profile, sound, action, and taste at the end of a line to catch bass after...

Stunna 100+1 3/8 oz Jerkbait by Berkley

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley Stunna has all the refinements for a jerkbait to excel. With action, casting distance, and...

Stunna 100 3/8 oz Jerkbait by Berkley

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley Stunna has all the refinements for a jerkbait to excel. With action, casting distance, and...

PowerBait Nessie 5" Soft Body Glide Bait by Berkley

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool/technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced...

Gulp! Alive! Maggots Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...

Gulp! Alive! Garlic Infused 2" Floating Pinched Crawler Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...

Gulp! Alive! 1" Floating Pinched Crawler Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...