Berkley

Gulp! Alive! Fish Attractant Spray by Berkley

Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait. FEATURES Fish attractant makes any bait...

Gulp! Trout Dough by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES: Fortified with Gulp! flavor...

Gulp! Catfish Dough by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Fortified with Gulp! flavor...

PowerBait Attractant 8 oz. by Berkley

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species 8 oz bottles. FEATURES Enhances ordinary lures or live bait with PowerBait scent...

HD Flicker Shad FFSH7M 7cm Crankbait by Berkley

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling...

HD Flicker Shad FFSH5M 5cm Crankbait by Berkley

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling...

X9 Low-Vis Green Braid 165 yd. Spool by Berkley

Berkley® x9 Braid is a conventional braid using 100% PE fibers. 8-stranded braids are popular and Berkley® x9 takes it to another level by adding an additional strand making x9 strong,...

Flicker Minnow FFMN11D 11cm HD Flash Jerkbait by Berkley

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash...

Flicker Minnow FFMN9D 9cm HD Flash Jerkbait by Berkley

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash...

Flicker Shad FFSH7M 7cm HD Flash Crankbait by Berkley

Berkley has worked with the Pros to design Flicker Shads to match the size, profile and dive depth of a real shad. The unique action creates a "Flicker" that imitates a fleeing baitfish. Weight...

Flicker Shad FFSH5M 5cm HD Flash Crankbait by Berkley

Berkley has worked with the Pros to design Flicker Shads to match the size, profile and dive depth of a real shad. The unique action creates a "Flicker" that imitates a fleeing baitfish. Weight...

PowerBait 5.25" The General by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

PowerBait MaxScent 3.25" Power Chunk by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

PowerBait MaxScent 3.6" Flat Worm by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

PowerBait Power Wigglers by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Gulp! 4" Minnow by Berkley

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of...

Gulp! 3" Minnow by Berkley

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of...

Gulp! 2.5" Minnow by Berkley

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of...

Gulp! 3" Leech by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches...

Gulp! 3" Killer Crawler by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Hollow core for lifelike feel and incredible...

Gulp! 5" Jumbo Leech by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches...

Gulp! 4" Crawler by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Perfect for jig or drop shot Expand your...

Gulp! Catfish Chunks by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great replacement for natural livers Expand...

Gulp! Alive! 1" Minnow Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its...