Soft Jerkbaits

Gulp! Alive 1" Minnow Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live bait...

Z-Too 5" Soft Jerkbait by Strike King

The Z-Too by Strike King is a salt impregnated slow sinking jerkbait made with the revolutionary Elaztech material. These minnow shaped lures are tremendous fish catchers. The Z-TOO is impregnated with salt to give it a slow sinking action. It fishes...

The Fluke 4" Bait by Zoom

The original Fluke resembles a universal baitfish profile better than anything the competition can offer. Put in on a dropshot, a shakey head, a belly-weighted hook or even a castable umbrella rig and choose a color to match the prevailing forage...

Super Fluke Jr 4" Soft Jerkbait by Zoom

The Zoom Super Fluke Jr. is a salt impregnated slow sinking jerkbait with a realistic minnow shape and split tail design. Best fished on a weightless Texas rig or try drop shotting. Great for fishing through weed pockets.

Super Fluke 5" Bait by Zoom

The Zoom Super Fluke is a salt impregnated slow sinking jerkbait with a realistic minnow shape and split tail design. Best fished on a weightless Texas rig or try drop shotting. Great for fishing through weed pockets. 5" bait; 10 baits per package.

StreakZ 5" ElaZtech Jerkbaits by Z-Man

Mimicking a darting baitfish with uncanny realism, the soft, potbelly minnow design and thin pin tail of the StreakZ 5" will entice strikes from virtually every fresh- and saltwater species that swims. Super-durable ElaZtech construction helps them...

StreakZ 3.75" ElaZtech Jerkbaits by Z-Man

Mimicking a small baitfish with uncanny realism, the split-tail design of StreakZ 3.75" will entice strikes from virtually every fresh- and saltwater species that swims. Specially designed for finesse applications, this bait is superb for drop shotting...

Scented Jerk ShadZ 5" Jerkbaits by Z-Man

A super-lifelike, salt-impregnated soft jerkbait whose lively split-tail design perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced on a weighted hook. The five-inch...

Powerbait MaxScent 4" Flatnose Minnow by Berkley

PowerBait MaxScent line of baits release a super-charged scent fieldattracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

Jerky J 5" Soft Jerkbaits by Castaic

This 5" soft jerk bait was created with an incredible, life-like scale pattern, fins and gill plate. It has hand painted eyes and a multi-colored paint job. These incredible jerk baits jump, dart and splash at the surface like no other. Molded soft...

Gulp Alive 4" Minnow Pint Buckets by Berkley

Berkley Gulp! Alive! is the next generation in Gulp! technology. Now your favorite baits come floating in the "Magic Gravy" in Pint buckets, enabling you to recharge your baits by putting them back into the bucket. The Gulp! Alive! baits absorb 20% more...

Gulp! Alive 3" Minnow Pint Buckets by Berkley

Berkley Gulp! Alive! is the next generation in Gulp! technology. Now your favorite baits come floating in the "Magic Gravy" in Pint buckets, enabling you to recharge your baits by putting them back into the bucket. The Gulp! Alive! baits absorb 20% more...

Giant Jerky J 7" Soft Jerkbaits by Castaic

A go-to favorite of the Bass Dr., Jason Lambert, Jerky J’s are the super soft jerk baits that dart, jump and glide like no other! The Giant Jerky J model won Jason’s 2016, 2017, and 2018 FLW win at Kentucky Lake, helping him best his own personal record...

Baby Z-Too 3.5" Soft Jerkbait by Strike King

The Baby Z-Too by Strike King is a salt impregnated slow sinking jerkbait made with the revolutionary Elaztech material. These minnow shaped lures are tremendous fish catchers. The Baby Z-TOO is impregnated with salt to give it a slow sinking action. It...

Baby Jerky J 3.5" Soft Jerkbaits by Castaic

This 3.5" soft jerk bait was created with an incredible, life-like scale pattern, fins and gill plate. It has realistic bulging eyes and hand painted detail. These incredible jerk baits jump, dart and splash at the surface like no other. Molded soft...

AirTail Shad 5" Soft Jerkbait by GrandeBass

If sound getting attention is good enough for crank baits & hard plastic top-water lures, it's now possible with a "soft" plastic jerk bait. And you can fish it 100% weedless in the nastiest cover. No different than anglers adjusting to fishing...

Slug-Go 6" Soft Jerkbait by Lunker City Lures

This is the lure that started a revolution and a new category in fishing lures. Slug-Go is the Original lure that created a generation known as Soft Stick baits. By having a slender profile and erratic darting action this lure broke the boundaries and...

Caffeine Shad 5" Soft Jerkbait by Strike King

The Strike King Caffeine Shad has a unique bubble tail to give this topwater shad bait an action never seen before in a soft jerk bait. Use it weightless and twitch it for topwater bite and subsurface action. Fish the Caffeine Shad on a Carolina rig or...

Fin-S Fish 4" Soft Jerkbaits by Lunker City Lures

If any artificial lure can mimic a baitfish better than the original Slug-Go, it's got to be the Fin-S Fish, with its thinner, deeper-bodied profile and forked tail. The Fin-S Fish has been part of the Lunker City line up since the mid-eighties. In...

Caffeine Shad 4" Soft Jerkbait by Strike King

The Caffeine Shad by Strike King has a unique bubble tail which gives the bait awesome action. This lure is in the new Perfect Plastics division. Strike King's Perfect Plastics are the softest, saltiest plastic lures ever produced, and feature Strike...

Slug-Go 4.5" Soft Jerkbait by Lunker City Lures

The Slug-Go is the lure that started the soft stick bait revolution! Created by Herb Reed, the Slug-Go is precision balanced to produce the erratic, injured prey action that draws instinctive strikes from all predatory fish.

3" Alive Shads by RoboWorm

The Roboworm Alive Shad is one of Roboworm's most effective finesse baits. Its "hand poured" style shad-shaped body is super sensitive and supple, creating a realistic and enticing action. Roboworm uses state-of-the-art robotic technology to create...

2.5" Fin-S Fish by Lunker City Lures

If any artificial lure can mimic a baitfish better than the original Slug-Go, it's got to be the Fin-S Fish, with its thinner, deeper-bodied profile and forked tail. The Fin-S Fish has been part of the Lunker City line up since the mid-eighties. In...

Gulp Alive 2.5" Emerald Shiner Minnow Pint Buckets by Berkley

Berkley Gulp! Alive! is the next generation in Gulp! technology. Now your favorite baits come floating in the "Magic Gravy" in Pint buckets, enabling you to recharge your baits by putting them back into the bucket. The Gulp! Alive! baits absorb 20% more...