SALE Zinger 1/2 oz Spinnerbait by Googan Squad $6.99 $6.99 $6.29 Choose Options SALE Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad $7.99 $7.99 $7.19 Choose Options SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle $6.99 $6.99 $5.49 Choose Options SALE Zinger 1/2 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options SALE Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad The Googan Squad Klutch is a lipless crankbait designed with a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long, but this bait will crush in the Spring and Fall when bass are putting... $7.99 $7.99 $7.19 Choose Options SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology... $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad $7.99 $7.99 $7.19 Choose Options SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle $6.99 $6.99 $5.49 Choose Options SALE Zinger 1/2 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options SALE Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad The Googan Squad Klutch is a lipless crankbait designed with a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long, but this bait will crush in the Spring and Fall when bass are putting... $7.99 $7.99 $7.19 Choose Options SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology... $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle $6.99 $6.99 $5.49 Choose Options SALE Zinger 1/2 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options SALE Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad The Googan Squad Klutch is a lipless crankbait designed with a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long, but this bait will crush in the Spring and Fall when bass are putting... $7.99 $7.99 $7.19 Choose Options SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology... $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle $6.99 $6.99 $5.49 Choose Options SALE Zinger 1/2 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options SALE Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad The Googan Squad Klutch is a lipless crankbait designed with a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long, but this bait will crush in the Spring and Fall when bass are putting... $7.99 $7.99 $7.19 Choose Options SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology... $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE MEGA Live Imaging Transducer by Humminbird $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle $6.99 $6.99 $5.49 Choose Options SALE Zinger 1/2 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options SALE Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad The Googan Squad Klutch is a lipless crankbait designed with a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long, but this bait will crush in the Spring and Fall when bass are putting... $7.99 $7.99 $7.19 Choose Options SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology... $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE PowerBait 3/8 oz Agent E Swimbait by Berkley $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options
SALE PowerBait 3/4 oz Agent E Swimbait by Berkley $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options
SALE PowerBait 1/2 oz Agent E Swimbait by Berkley $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options
SALE PowerBait 4" The Boss Grub by Berkley $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle $6.99 $6.99 $5.49 Choose Options SALE Zinger 1/2 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options SALE Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad The Googan Squad Klutch is a lipless crankbait designed with a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long, but this bait will crush in the Spring and Fall when bass are putting... $7.99 $7.99 $7.19 Choose Options SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology... $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle $6.99 $6.99 $5.49 Choose Options SALE Zinger 1/2 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options SALE Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad The Googan Squad Klutch is a lipless crankbait designed with a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long, but this bait will crush in the Spring and Fall when bass are putting... $7.99 $7.99 $7.19 Choose Options SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology... $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE PowerBait 110mm Gilly by Berkley $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle $6.99 $6.99 $5.49 Choose Options SALE Zinger 1/2 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options SALE Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad The Googan Squad Klutch is a lipless crankbait designed with a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long, but this bait will crush in the Spring and Fall when bass are putting... $7.99 $7.99 $7.19 Choose Options SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology... $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE Gulp! 4" Grub by Berkley $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle $6.99 $6.99 $5.49 Choose Options SALE Zinger 1/2 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options SALE Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad The Googan Squad Klutch is a lipless crankbait designed with a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long, but this bait will crush in the Spring and Fall when bass are putting... $7.99 $7.99 $7.19 Choose Options SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology... $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE X4 Speed & Temp Trolling System by Fish Hawk $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle $6.99 $6.99 $5.49 Choose Options SALE Zinger 1/2 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options SALE Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad The Googan Squad Klutch is a lipless crankbait designed with a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long, but this bait will crush in the Spring and Fall when bass are putting... $7.99 $7.99 $7.19 Choose Options SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology... $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle $6.99 $6.99 $5.49 Choose Options SALE Zinger 1/2 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options SALE Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad The Googan Squad Klutch is a lipless crankbait designed with a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long, but this bait will crush in the Spring and Fall when bass are putting... $7.99 $7.99 $7.19 Choose Options SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology... $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle $6.99 $6.99 $5.49 Choose Options SALE Zinger 1/2 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options SALE Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad The Googan Squad Klutch is a lipless crankbait designed with a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long, but this bait will crush in the Spring and Fall when bass are putting... $7.99 $7.99 $7.19 Choose Options SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology... $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options
SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle $6.99 $6.99 $5.49 Choose Options SALE Zinger 1/2 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options SALE Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad The Googan Squad Klutch is a lipless crankbait designed with a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long, but this bait will crush in the Spring and Fall when bass are putting... $7.99 $7.99 $7.19 Choose Options SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology... $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle $6.99 $6.99 $5.49 Choose Options SALE Zinger 1/2 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options SALE Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad The Googan Squad Klutch is a lipless crankbait designed with a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long, but this bait will crush in the Spring and Fall when bass are putting... $7.99 $7.99 $7.19 Choose Options SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology... $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle $6.99 $6.99 $5.49 Choose Options SALE Zinger 1/2 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options SALE Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad The Googan Squad Klutch is a lipless crankbait designed with a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long, but this bait will crush in the Spring and Fall when bass are putting... $7.99 $7.99 $7.19 Choose Options SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology... $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle $6.99 $6.99 $5.49 Choose Options SALE Zinger 1/2 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options SALE Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad The Googan Squad Klutch is a lipless crankbait designed with a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long, but this bait will crush in the Spring and Fall when bass are putting... $7.99 $7.99 $7.19 Choose Options SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology... $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle $6.99 $6.99 $5.49 Choose Options SALE Zinger 1/2 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options SALE Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad The Googan Squad Klutch is a lipless crankbait designed with a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long, but this bait will crush in the Spring and Fall when bass are putting... $7.99 $7.99 $7.19 Choose Options SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology... $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle $6.99 $6.99 $5.49 Choose Options SALE Zinger 1/2 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options SALE Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad The Googan Squad Klutch is a lipless crankbait designed with a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long, but this bait will crush in the Spring and Fall when bass are putting... $7.99 $7.99 $7.19 Choose Options SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology... $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE Zinger 1/2 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options SALE Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad The Googan Squad Klutch is a lipless crankbait designed with a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long, but this bait will crush in the Spring and Fall when bass are putting... $7.99 $7.99 $7.19 Choose Options SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology... $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad The Googan Squad Klutch is a lipless crankbait designed with a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long, but this bait will crush in the Spring and Fall when bass are putting... $7.99 $7.99 $7.19 Choose Options SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology... $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $9.99 $9.99 $7.99 Choose Options SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology... $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the... $11.99 $11.99 $9.59 Choose Options SALE MEGA Live Imaging Transducer by Humminbird See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology... $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE MEGA Live Imaging Transducer by Humminbird See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology... $1,499.99 $1,499.99 $999.99 Add to Cart SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE KVD Elite 300 Jerkbaits by Strike King Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD... $14.99 Reg. $14.99 $9.99 - $13.49 Choose Options
SALE PowerBait 3/8 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options
SALE PowerBait 3/4 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options
SALE PowerBait 1/2 oz Agent E Swimbait by Berkley The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey... $6.99 - $7.99 Reg. $6.99 $5.24 - $5.99 Choose Options
SALE PowerBait 4" The Boss Grub by Berkley Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim... $5.49 $5.49 $4.12 Choose Options SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE PowerBait 2" Pre-Rigged Swim Shad by Berkley Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,... $5.99 $5.99 $4.49 Choose Options SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE PowerBait 110mm Gilly by Berkley The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes... $8.49 $8.49 $6.37 Choose Options SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE Gulp! 4" Grub by Berkley The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye... $6.99 $6.99 $5.24 Choose Options SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE PowerBait MaxScent 4.25" Flat Worm by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $7.99 Reg. $7.99 $5.49 - $7.99 Choose Options
SALE X4 Speed & Temp Trolling System by Fish Hawk The X4 displays temperature and speed at the surface and uses wireless sonar technology to show water temperature and trolling speed at the downrigger ball. Easy to install and simple to operate, the X4 gives you the information you need to... $999.99 $999.99 $899.99 Add to Cart SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE El Diablo 1/2 oz Lipless Crankbait by 13 Fishing El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. Features: Multi-Rattle 3D... $6.99 $6.99 $5.59 Choose Options SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE Bandit Walleye Deep Custom Painted Jerkbait by Warrior Baits The Warrior Custom Painted baits offer very unique color options that will entice aggressive strikes. The Hand painted Bandit Walleye Deep Jerkbait is a great addition to any walleye angler's arsenal allowing for a very diverse tackle box. The Bandit... $14.99 $14.99 $12.99 Choose Options SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the... $21.99 Reg. $21.99 $16.49 - $21.99 Choose Options
SALE Flicker Shad FFSH7M 7cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE Flicker Shad FFSH5M 5cm HD Crankbait by Berkley Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real... $5.29 $5.29 $4.76 Choose Options SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and... $17.99 $17.99 $10.99 Choose Options SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three... $17.99 $17.99 $10.99 Choose Options SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected × OK
SALE Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions... $17.99 $17.99 $10.99 Choose Options SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected
SALE Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen. When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try! This new design is based on Dirty Jigs'... $6.99 $6.99 $5.49 Choose Options Previous 1 2 3 4 5 6 7 8 Next Previous 1 2 3 4 5 6 7 8 Next Compare Selected