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Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish

The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the...

Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish

The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the...

MEGA Live Imaging Transducer by Humminbird

See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology...

Tumbler Spoon Kits 1/12 oz 3-Packs by VMC

The VMC Tumbler Spoon is the ultimate one-two punch lure. It’s unique “knuckle” bend offers a slow tumbling action for those finicky biters or when a subtle action spoon is critical to matching the behavior of neutral to negative fish...

Tubby Tungsten 1/64 oz Jigs by VMC

The VMC Tungsten Tubby Jig offers a compact profile with attitude. The combination of heavy duty Tungsten and super-fast drop speed delivers your favorite soft plastic or live-bait presentation to the strike zones faster and with greater efficiency. The...

Tubby Tungsten 1/32 oz Jigs by VMC

The VMC Tungsten Tubby Jig offers a compact profile with attitude. The combination of heavy duty Tungsten and super-fast drop speed delivers your favorite soft plastic or live-bait presentation to the strike zones faster and with greater efficiency. The...

Tubby Tungsten 1/16 oz Jigs by VMC

The VMC Tungsten Tubby Jig offers a compact profile with attitude. The combination of heavy duty Tungsten and super-fast drop speed delivers your favorite soft plastic or live-bait presentation to the strike zones faster and with greater efficiency. The...

Tingler Spoon 3/16 oz by VMC

The VMC Tingler Spoon’s unmatched wide wobbling action exaggerates the movement of dying baitfish with its unique curved body and V-Shaped design. Large holographic eye, wide variety of holographic attractor and live baitfish patterns increase your...

Flash Champ Spoon 1/32 oz by VMC

When conditions call for both brawn and beauty the VMC Flash Champ spoon is the answer. Constructed of heavy duty brass the spoon can manage continuous attacks by large game fish or schools of aggressive panfish. Beveled edges and tapered design offer an...

Flash Champ Spoon 1/16 oz by VMC

When conditions call for both brawn and beauty the VMC Flash Champ spoon is the answer. Constructed of heavy duty brass the spoon can manage continuous attacks by large game fish or schools of aggressive panfish. Beveled edges and tapered design offer an...

KVD Elite 300 Jerkbaits by Strike King

Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD...

PowerBait 3/8 oz Agent E Swimbait by Berkley

The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey...

PowerBait 3/4 oz Agent E Swimbait by Berkley

The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey...

PowerBait 1/2 oz Agent E Swimbait by Berkley

The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey...

PowerBait 4" The Boss Grub by Berkley

Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim...

PowerBait 2" Pre-Rigged Swim Shad by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

PowerBait 110mm Gilly by Berkley

The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes...

Gulp! 4" Grub by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye...

PowerBait MaxScent 4.25" Flat Worm by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

FLX-20 Genz Pack w/12 Degree Ice Ducer by Vexilar

A great value in the Genz Pack is the GPX2012 system ideal for anglers of all experience levels. Complete with 12 volt, 9 amp hour battery and fully automatic 1 amp digital charger. The FLX-20 has Vexilar’s Brushless data transfer technology for a...

FLX-30BB Pro Pack II Lithium Flasher w/ Broad Band Ice-ducer by Vexilar

The features found in the FLX-30BB read like the wish list of avid ice anglers starting with digital depth (only when used in normal or high power), Auto Range, Three zoom zones, three power levels, FIVE color palettes to select from for maximum...

FLX-28 Pro Pack II Lithium Flasher w/ Pro-View Ice-ducer by Vexilar

The features found in the FLX-28 read like the wish list of avid ice anglers starting with digital depth, Auto Range, Two zoom zones, battery status, FIVE color palettes to select from for maximum visibility, five foot depth range adjustments starting at...

Lite-Flite Lithium 24v 8" Auger by StrikeMaster

*PLEASE NOTE: There is a $15 Shipping Surcharge for this item due to size. This item can only be shipped within the Contiguous US. Shipping for any additional items will be calculated separately based on our standard Shipping Rates...

Lite-Flite Lithium 24v 6" Auger by StrikeMaster

*PLEASE NOTE: There is a $15 Shipping Surcharge for this item due to size. This item can only be shipped within the Contiguous US. Shipping for any additional items will be calculated separately based on our standard Shipping Rates...