Lures

1st Gen FlashX 3/8 oz Swim Jigs by P-Line

Built with premium materials and components, the 1st Gen FlashX Swim Jig is the first of its kind to feature a titanium wire over the hook point, opposite an underspin. Fashioned with a small #3 blade, the wire has been meticulously tested with the...

1st Gen FlashX 1/2 oz Swim Jigs by P-Line

Built with premium materials and components, the 1st Gen FlashX Swim Jig is the first of its kind to feature a titanium wire over the hook point, opposite an underspin. Fashioned with a small #3 blade, the wire has been meticulously tested with the...

PowerBait 8" CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action & durability. Additionally the smart...

PowerBait 6" CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action & durability. Additionally the smart...

Yamatanuki 2.5" Soft Plastic by Gary Yamamoto

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Grass Ripper 3/8 oz Swim Jig by Evergreen International

Engineered to swim strait and not roll over, the Grass Ripper’s ability to come through grass nice and clean opens new avenues for anglers to explore. Whether looking to fill a limit, set a new personal best, or simply enjoy a day of solid...

Opti J-Plug 5" Trolling Plug by Opti Tackle

Opti Tackle's J-Plug is available in 4" and 5" and features Super Glow colors with high intensity rattles and a unique darting action. Each bait includes a double treble hook harness.

Opti J-Plug 4" Trolling Plug by Opti Tackle

Opti Tackle's J-Plug is available in 4" and 5" and features Super Glow colors with high intensity rattles and a unique darting action. Each bait includes a double treble hook harness.

Scope Stik 120 Suspending 4-6' Jerkbait by Bill Lewis

With the rise of forward-facing sonar, we've set out to design a jerkbait that is made specifically to be better detected on screen. We call it the SCOPE™ Stik. Featuring pronounced, flattened sides, and a lip that makes it flash sideways at the...

Scope Stik 120 Suspending 7-10' Jerkbait by Bill Lewis

With the rise of forward-facing sonar, we've set out to design a jerkbait that is made specifically to be better detected on screen. We call it the SCOPE™ Stik. Featuring pronounced, flattened sides, and a lip that makes it flash sideways at the...

SB57 Mark Daniels Jr. 3/8 oz Squarebill Crankbait by Bill Lewis

Designed and tested by Major League Fishing angler and shallow water expert, Mark Daniels Jr., the Bill Lewis SB-57 Squarebill delivers top shelf performance at a price that can’t be beaten. Built with super thin walls that feature a unique...

Precise Walleye Crank 5/8 oz Trolling Crankbait by Bill Lewis

Made with precision-trolling in mind, the PWC was designed and tested with walleye-trolling expert, Mark Romanack, and has been 2 years in the making. There is arguably no one more knowledgeable on precision trolling than Romanack. He designed the PWC to...

Size 4 Classic Vibrax Spinners by Blue Fox

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic...

Rattlin' Pixee 1/2 oz Spoon by Blue Fox

The Pixee® Spoon features heavy construction that permits incredibly long casts and deep retrieves even in fast moving water. Egg sac insert adds natural element that drives fish wild. Plated brass with a hammered finish reflects more light...

Size 6 Classic Vibrax Glow Spinners by Blue Fox

45 degree Mid depth blade runs 2 feet to 4 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The matching glow-in-the-dark color on the bell & skirt...

Size 5 Classic Vibrax Glow Spinners by Blue Fox

45 degree Mid depth blade runs 2 feet to 4 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The matching glow-in-the-dark color on the bell & skirt...

Size 4 Classic Vibrax Glow Spinners by Blue Fox

45 degree Mid depth blade runs 2 feet to 4 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The matching glow-in-the-dark color on the bell & skirt...

Size 6 Classic Vibrax Spinners by Blue Fox

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic...

Paca Chunk 3" BaitFuel Jig Trailers by Netbait

America's favorite jig trailer and the official OG of a flapping/swimming craw trailer, the Paca Chunk will add vibration and action to your jig. The Paca Chunk can be used as a jig trailer or fished on a round ball jig head, we designed this bait with a...

Baby Paca Craw 3.75" BaitFuel Creature Bait by NetBait

Designed with our patented Paca Technology and hollow body design the Baby Paca™ Craw is an extremely versatile bait. When flipped or pitched the claws of the Baby Paca™ Craw have a helicopter effect which slows the fall...

Little Spanky 3.25" BaitFuel Swimbait by Netbait

The Netbait Spanky Swimbait is a great addition to the already outstanding line of soft plastics that NetBait offers. It features a ribbed mid-section and a 5/8-inch paddle on the tail. These two features work together to create a vibration and movement...

Paca Slim 3.5" BaitFuel Creature Bait by Netbait

Another great addition to the famed Paca line of baits, the NetBait Paca Slim delivers a thinned-down profile that really shines in-terms of raw attraction and versatility. Fitted with NetBait’s patented claw design, the NetBait Paca Slim...

The Crush Worm 3.75" Bait by Netbait

Very versatile, you can rig them on a shaky head, jig, Texas-rig, Carolina-rig, and any other way you can think of. Featuring a super soft yet durable plastic construction.  

Stumpy Crush 3.5" Worm by Netbait

The Crush Worm is one of the most lifelike baits available on the market today thanks to a super-soft, high-float plastic integrated with salt and scent – the ultimate combination to get fish to bite and hang on! The three size profiles give...