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Lures

  • Berkley PowerBait 3.5" Meaty Chunk

    PowerBait 3.5" Meaty Chunk by Berkley

    Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...
    $4.99
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  • Berkley Gulp! Alive! 1" Cricket Jar

    Gulp! Alive! 1" Cricket Jar by Berkley

    Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...
    $5.99
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  • Berkley Gulp! Alive! 1.5" Jigging Grub Jar

    Gulp! Alive! 1.5" Jigging Grub by Berkley

    Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...
    $5.99
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  • Berkley Gulp! Floating Salmon Eggs

    Gulp! Floating Salmon Eggs by Berkley

    The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Imitates real salmon eggs Durable, easy to maintain, and ready to fish when you are
    $5.79
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  • Berkley PowerBait MaxScent 3" Chigger Craw

    PowerBait MaxScent 3" Chigger Craw by Berkley

    The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...
    $6.99
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  • Berkley Gulp! Alive! 1" Fish Fry Jar

    Gulp! Alive! 1" Fish Fry Jar by Berkley

    Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live bait...
    $5.99
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  • Berkley Gulp! Alive! 1/2" Waxies

    Gulp! Alive! 1/2" Waxies by Berkley

    Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...
    $5.99
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  • Berkley Choppo 90mm Topwater Bait

    Choppo 90mm Topwater Bait by Berkley

    Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...
    $10.99
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  • Berkley PowerBait MaxScent 2.75" Lil' General

    PowerBait MaxScent 2.75" Lil' General by Berkley

    The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...
    $6.99
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  • Berkley PowerBait MaxScent 2.5" Lil' Trooper

    PowerBait MaxScent 2.5" Lil' Trooper by Berkley

    The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...
    $6.99
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  • Berkley PowerBait MaxScent 3.5" Tube

    PowerBait MaxScent 3.5" Tube by Berkley

    The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...
    $6.99
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  • Berkley PowerBait 4" The Boss Grub

    PowerBait 4" The Boss Grub by Berkley

    Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim...
    $5.49
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  • Berkley PowerBait 3.5" Crash Craw

    PowerBait 3.5" Crash Craw by Berkley

    Designed by Major League Fishing pro Scott Suggs, the Crash Craws compact profile allows this bait to excel in a variety of situations. The rib design hides the hook for effortless gliding through heavy cover and a mouth full of PowerBait flavor!...
    $5.49
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  • Berkley PowerBait 4.75" Speed Boss

    PowerBait 4.75" Speed Boss by Berkley

    Designed by Bassmaster Classic winner Skeet Reese. The Berkley PowerBait Speed Boss features the finesse profile of a worm with the proven wide action of the "Pit Boss style" legs for maximum water disturbance in a slender profile. The thick body adds...
    $5.49
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  • Berkley PowerBait 4" Pre-Rigged Swim Shad

    PowerBait 4" Pre-Rigged Swim Shad by Berkley

    Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...
    $4.49 - $5.49
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  • Berkley PowerBait 3" Pre-Rigged Swim Shad

    PowerBait 3" Pre-Rigged Swim Shad by Berkley

    Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...
    $4.49 - $5.49
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  • Berkley PowerBait 2" Pre-Rigged Swim Shad

    PowerBait 2" Pre-Rigged Swim Shad by Berkley

    Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...
    $4.49 - $5.49
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  • Berkley PowerBait MaxScent 4" Chigger Craw

    PowerBait MaxScent 4" Chigger Craw by Berkley

    The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...
    $6.99
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  • Berkley Powerbait Power 3" Floating Trout Worm

    Powerbait Power 3" Floating Trout Worm by Berkley

    Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...
    $4.99
    Sold Out
  • Berkley PowerBait 110mm Gilly

    PowerBait 110mm Gilly by Berkley

    The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes...
    $7.49
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  • Berkley PowerBait 90mm Gilly

    PowerBait 90mm Gilly by Berkley

    The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes...
    $7.49
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  • Berkley Gulp! 4" Grub

    Gulp! 4" Grub by Berkley

    The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims under all conditions Colors selected by two Top Walleye...
    $6.99
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  • Berkley PowerBait MaxScent 4.25" Flat Worm

    PowerBait MaxScent 4.25" Flat Worm by Berkley

    PLEASE NOTE: Due to high demand there is a limit of 4 packs per customer for this product. Sorry for the inconvenience! We want to make sure all our customers have a chance to purchase this product. The PowerBait MaxScent line of baits releases a...
    $6.99
    Sold Out
  • Berkley Gulp! Alive! Natural Angle Worm

    Gulp! Alive! Natural Angle Worm by Berkley

    Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...
    $5.99
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