NEW Rage Midsize Bug 3.38" Creature Bait by Strike King

The new 3.38” Rage Bug will become so important to avid anglers because it can put fish in the boat in so many different situations. The man who understand this bait’s versatility better than anyone is Texas pro Todd Castledine. “The...

Pro-Model Crankbait 6XD Hard Knock by Strike King

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving crankbait game forever. The XD series from Strike King® has set the standard for deep running...

Z Craw 4.5" Creature Bait by Zoom

The Z-Craw takes an elongated body with forward facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlined package designed to slip into the heaviest cover with ease while also pulsating with the sound and fury of...

NEW KVD Elite 300 Jerkbaits by Strike King

VANDAM WAREHOUSE EXCLUSIVE!  You can only find these colors here at the House of VanDam! Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take...

Chick Magnet Flatside Crankbait by Strike King

The flat-sided crankbait is back, and its moving with a Tennessee swagger. Strike King Lure Company is pleased to work with industry pro and seasoned tournament angler Andy Morgan to develop the Chick Magnet flat-sided crankbait. Partnering with Strike...

Tour Grade 3/4 oz Double Willow Spinnerbaits by Strike King

The Strike King Tour Grade Spinnerbaits feature an all-new head design allowing it to be more effective in cover. The light wire frame helps produce maximum vibration, paired with pro designed colors and hand tied skirts.  Strike King's most...

Magnum Super Fluke 7" by Zoom

For those times when the original Super Fluke isn’t big enough to match big perch or magnum sized gizzard shad, now there’s a version to match monster forage and tempt the biggest bass on your lake, without sacrificing any of the qualities...

Big Dead Ringer 8" Worm by Zoom

The eight-inch Dead Ringer is a masterful take on the original ring worm, with segmented rings that trap and hold water for a presence far greater than its small body. The addition of a curly tail that flutters on the fall and when twitched is often too...

Red Eye Shad Tungsten 2-Tap 3/4 oz by Strike King

The Red Eye Shad features a unique shad style body, VMC Vanadium Cone Cut hooks, 3D eyes and Pro-Team paint jobs. The shape and special internal weight create a fantastic action! The action when it falls is tantalizing! The Red Eye Shad is one of the...

Tour Grade 3/8 oz Spinnerbait by Strike King

All new head design allowing it to be more effective in cover. Light wire frame helping produce maximum vibration, paired with pro designed, hand tied skirt.  Our most premium spinnerbait yet Double Willow Blade TGSB38WW

Tour Grade 1/2 oz Spinnerbait by Strike King

All new head design allowing it to be more effective in cover. Light wire frame helping produce maximum vibration, paired with pro designed, hand tied skirt.  Our most premium spinnerbait yet Double Willow Blade TGSB12WW

Rage 2.75" Ned Craw by Strike King

The Rage Tail® series' unique and exclusive tail design is engi- neered like no other soft plastic bait. Each is designed with a spe- cific purpose and uses customized hi-grade plastics for superior action. You won't believe the splash, noise or...

KVD 1.5 Hard Knock Square Bill Crankbait by Strike King

Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water, power fishing. The squarebill design and unique “hunting” action will constantly "wander" with erratic movement, while still running true. It also...

KVD Jerkbait 100 by Strike King

The KVD Jerkbait is the perfect combination of roll, wiggle and flash to attach fish. It combines a weight transfer system for increased castability, 3D eyes and three premium black nickle hooks for that action that ONLY a KVD Jerkbait can give. Jerk on...

Hybrid Hunter Jr. Crankbait by Strike King

**New For 2020** The Hybrid Hunter feature a fat bodied, flat sided shape with a unique, “L-Shaped” 90-degree bill that combine to create a hard thumping, exaggerated hunting action with an extremely loud rattle that causes fish to...

Hybrid Hunter Crankbait by Strike King

**New For 2020** The Hybrid Hunter feature a fat bodied, flat sided shape with a unique, “L-Shaped” 90-degree bill that combine to create a hard thumping, exaggerated hunting action with an extremely loud rattle that causes fish to...

Shadow Rap Shad SDRS09 3.5" Jerkbait by Rapala

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “rise” on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash and...

KVD Baby Sexy Frog Topwater Bait by Strike King

Strike King’s KVD Sexy Frog is the finest, feature packed frog style bait EVER from Strike King. It features a fully sealed nose to minimize water entry. It has a big strong double hook and easily collapsible hollow body for better hookups...

Bleeding Bait 1/2 oz Spinnerbait by Strike King

Research show a blood red trail triggers the natural feeding response in predatory fish. With a bright red Bleeding Bait hook and special Blood Trail coloring throughout the skirt for fish to key on, Strike King's dual-bladed Bleeding Bait Spinnerbait is...

Z-Too 5" Sinking Jerkbait by Strike King

The Z-Too by Strike King is a salt impregnated slow sinking jerkbait made with the revolutionary Elaztech material. These minnow shaped lures are tremendous fish catchers. The Z-TOO is impregnated with salt to give it a slow sinking action. It fishes...

Z-3 Swamp Crawler Laminated Worm by Zoom

The Z-3 Swamp Crawler takes a proven shape. And, along with Zoom’s longstanding reputation for durability, adds triple laminated colors that will appeal to high-pressured fish or in super clear water conditions. When fish can identify every other worm in...

Walleye Elite Series Jerkbait 300D Deep Diver by Strike King

The Walleye Elite series of baits by Strike King are built with proven styles with increased action to make them your “go-to” baits. Great colors are available for use in any water color, and will mimic bait fish in any lake or river system. Catch your...

UltraVibe Speed Worm by Zoom

The Zoom UltraVibe Speed Worms are the ultimate worm bait, featuring soft, salt-impregnated plastic and Zoom's UltraVibe notched paddle tail design for maximum action and vibration. 5-3/4" worms; 15 baits per bag

UltraVibe Speed Craw by Zoom

The Zoom UltraVibe Speed Craws are a versatile lure that can be fished alone on a Carolina rig, or used as a jig trailer. Featuring Zoom's UltraVibe notched paddle tail design, the UV Speed Craw's tentacles and arms give this bait maximum action and...